In the year of the Horse of Bingwu, Qiji held its head high. During the Spring Festival, China's economy is full of vitality, with an increase in passenger flow in urban commercial districts and popular tourist attractions. Overseas enterprises are focusing on upgrading the quality of "foreign New Year goods", and the popularity of cross-border tourism is rising, adding new momentum to global tourism consumption. Overseas individuals believe that as China's consumption potential is further unleashed, the spillover effects of the Spring Festival consumption boom continue to emerge, injecting a warm current into the world economy. The upgrading and upgrading of "foreign New Year goods" have become popular in markets such as UAE chocolate, French cosmetics, Russian king crabs... Nowadays, the Spring Festival is not only an international "super cultural IP", but also a "super sales IP". In response to the new consumption concept of Chinese consumers favoring green and health, overseas companies are seizing the opportunity of the Spring Festival to launch new products and upgrade new services, and foreign New Year goods are showing a trend of quality, refinement, and diversification. South African Loubous tea and red wine focus on natural health and high quality price ratio. More and more South African wineries are shifting from early exploration to long-term layout, deeply cultivating the Chinese market through stable supply, optimizing product structure, and strengthening localized operations. Zhang Xin, Chairman of Buffalo International Logistics Company in South Africa, said that South African "foreign New Year goods" have gradually upgraded from festival tasting to quality and normalization. In order to better seize the Spring Festival market, exporters of cherries are constantly innovating in product packaging. Patricio Ulloa, Business Manager of Chile's Eight Fire Company, said, "A packaging weighing 880 grams and shaped like gold bars is popular among Chinese consumers. 5kg boxes are becoming less and less, and 2.5kg boxes are also larger for families. The future trend will be smaller size packaging." In addition to consumer goods, the Spring Festival has also brought new inspiration to overseas manufacturing. Italian motorcycle brand Vespa recently launched a special edition for the Year of the Horse, combining the imagery of the Chinese zodiac with classic Italian industrial design. It was exhibited at the brand experience store in the center of Milan, attracting many passersby to stop and take photos. Overseas companies are also competing to participate in China's "New Year's goods fair". This year, the Beijing Fang New Year Culture Square will launch the "International Intangible Cultural Heritage Celebrating the New Year" section for the first time, attracting exhibitors from 14 countries and regions to exhibit food, cosmetics, and more. Standing at "snack stalls" such as Indian crispy balls and Egyptian grilled meat, listening to the shouting of "Congratulations on getting rich", Ms. Li, a resident of Beijing, exclaimed: "You can buy freshly made delicacies from various countries without leaving the country, adding a touch of foreign flavor to the New Year." "Cross border tourism" drives growth in five continents to celebrate the Chinese New Year together, and the "longest Spring Festival holiday" has spurred the continuous prosperity of the inbound and outbound tourism market. Immersive experiential consumption has become a new fashion, and family travel together defines a new "New Year flavor". The National Immigration Administration predicts that the daily average number of inbound and outbound passengers at ports across the country during this year's Spring Festival holiday will exceed 2.05 million, an increase of 14.1% compared to the same period last year. Dubai International Airport changed into "red makeup", the giant Ferris wheel "Dubai Eye" launched Spring Festival themed afternoon tea, and "Alipay+" joined hands with Dubai's core business district to launch shopping vouchers and other Spring Festival exclusive benefits. Shahab Shayan, Director of International Operations for Dubai Tourism and Business Promotion in the Asia Pacific region, said, "China has always been one of Dubai's most important strategic markets. Dubai is continuously creating an environment that makes Chinese tourists, businesses, and investors feel at home. We are confident in the future prospects of cooperation." During the Spring Festival, Bangkok and Hat Yai District in Songkhla Province, Thailand held festive events such as lantern exhibitions and lion dance performances. The Director General of Tourism Authority of Thailand, Tapani, said that on the occasion of the 51st anniversary of the establishment of diplomatic relations between Thailand and China, this event demonstrates the firm commitment of the tourism departments of both countries to inherit the common cultural heritage of Thailand and China and promote high-quality tourism. The influence of the Spring Festival continues to expand, coupled with the continuous optimization of measures such as immigration facilitation and tax refunds, "celebrating the Spring Festival in China" has gradually become a new trend overseas. The Spring Festival is the best time to experience the Chinese culture of family reunion and celebration. Azerbaijani tourist Ilikar Yaryev and his wife came to visit their son who is studying at university in Wenzhou, and the family of three went sightseeing in Beijing, Jinan and other places. With high-speed trains reaching speeds of up to 350 kilometers per hour, mobile payments scattered throughout every corner, and towering buildings everywhere... "After more than a decade, Aliyev couldn't help but marvel at China's rapid development. I have been to many places in North America, Europe, and Africa, and in my heart, China is at the forefront. Its long history nurtures a profound culture, and it is a true soft power. ”Ariev said. The continuous release of the dividend of the "Chinese big market" has led to the popularity of intelligent technology products, and trendy New Year's goods have become the new favorite of consumers. Appreciating intangible cultural heritage and watching performances has brought traditional culture back to life in a fresh way... In the New Year of the Horse, the Chinese consumer market presents a new trend that focuses more on technology, experience, and relaxation. The world welcomes the Chinese consumption boom and looks forward to continuously sharing the dividends of the Chinese market. According to data from online platforms, the total box office (including pre-sales) of Chinese New Year movies in 2026 exceeded 5 billion yuan. According to data from the People's Bank of China, on New Year's Eve 2026, UnionPay and UnionPay processed a total of 4.931 billion payment transactions, an increase of 21.64% compared to last year's New Year's Eve. Laiseko Maketa, head of the Department of Economics at the National University of Lesotho, believes that the strong performance of Chinese consumption during the Spring Festival reflects positive signs of accelerated release of domestic demand, accelerated recovery of the service industry, and sustained activity in digital consumption, with continuous release of consumption potential. Taking advantage of the hot consumption trend during the Spring Festival holiday, international brands are actively seeking to establish deeper connections with Chinese consumers. In the view of Andrea Ciccini, a practicing member of the Italian Public Relations Federation, China's super large market continues to be attractive to global brands, and the limited edition products and holiday services launched around the Spring Festival are becoming an important lever for overseas brands to deepen their layout in the Chinese market. Kenyan economist James Hickwati said that China has accelerated its transformation from a "world factory" to a "world market". African countries are making full use of China's zero tariff measures against Africa to adjust the structure of export commodities to better meet the market demand of Chinese Spring Festival. According to an article published on the website of the Spanish radio and television company, in the context of uncertainty in the global economy, Chinese Spring Festival's consumption during the Spring Festival will help promote cross-border trade and the development of the service industry. The Spring Festival is not only a traditional holiday, but also a source of vitality to boost the global economy. (New Society)