On a spring afternoon, the sun shines on the red brick walls on the east bank of the Haihe River. Entering the Cotton 3 Creative Block located in Hedong District, Tianjin, the sense of historical weight is overwhelming. The towering old cotton warehouse stands quietly, and the unique "serrated building" of the old textile factory outlines the undulating contours below the skyline. The dusty industrial memories are intertwined with the current urban rhythm here. During the Spring Festival, the Cotton 3 Creative District is decorated with lights and colorful decorations, with red brick walls illuminated by New Year lanterns. Toy markets and old book markets are arranged in a staggered manner. Cultural and creative activities, coffee drinks, and specialty goods are all dazzling, and the industrial style block is filled with thick smoke and fire. Mian 3 Creative Block is located on the east bank of Haihe River in Tianjin, integrating over a century old factory buildings with newly built commercial complexes along the river. In 2013, the neighborhood initiated protective upgrading and renovation, systematically restoring old factory buildings. ”Wang Ru, Deputy Secretary of the Party Branch of Tianjin Xin'an Creative Industry Investment Co., Ltd., said, "Mian 3 Block is the most well preserved industrial heritage building complex of the Republic of China in Tianjin. The restoration and renovation have maximized the preservation of old industrial factories, making the entire space full of historical charm." A diving center hidden in the old factory buildings of the block continues to attract consumers. Entering the store, the clear and blue deep water pool lies quietly under the towering steel beams, reflecting the outline of the serrated roof, blending industrial texture with modern sports style. The old factory building has a large space and complete structure, which is very suitable for making deep water tanks. ”Li Mengmeng, the owner of the Pisces Diving Center, said, "We chose to settle in the Cotton 3 Creative Block because we were attracted by the unique spatial form of the old block." "Many young people feel like they have a 'hidden gem' when they walk in. The century old factory building is a historical imprint of Tianjin's industry, and opening a 'trendy' store in the old factory building is very attractive. ”Li Mengmeng said. As a mega city with a population of over 13 million, Tianjin regards urban renewal as an important path to building a modern people's city. From old factories to old neighborhoods, a batch of "dormant resources" have been reactivated, becoming new consumption landmarks in Tianjin. After the renovation, the old neighborhoods have become tangible and perceptible memories of the city. The continuous continuation of historical genes injects sustained momentum into urban consumption and innovative development. ”Xie Xindi, Associate Researcher at the Institute of Marine Economy and Port Economy, Tianjin Academy of Social Sciences, said. During the Spring Festival holiday, major old neighborhoods, based on their own characteristics, closely follow the consumption hotspots of Chinese New Year culture, family reunion, shopping and travel, and launch diverse and rich themed activities to create immersive and experiential consumption scenes, sparking a holiday consumption boom. "This Spring Festival, around the theme of" TESCO Group Spring Festival · Tianjin Color Consumption ", we plan more than 500 special activities to make people and tourists enjoy the new consumption experience in the thick flavor of the Spring Festival. ”He Xiaoyang, Director of the Consumption Promotion Department of Tianjin Municipal Bureau of Commerce, said. In the Italian style district of Tianjin, century old western-style buildings stand quietly in the streets and alleys. As night falls, soft lighting outlines the clear contours of European architecture. Red lanterns and Chinese knots adorn the area, creating a harmonious blend of Chinese and Western styles. Tourists walk slowly along the stone paved road, with laughter echoing in the streets and alleys, creating a warm and lively festive atmosphere. During the Spring Festival holiday, the Italian style district launched the "Italian Style Winter Time" lighting season event, reshaping the nighttime landscape through artistic light and shadow installations. Zhongshuge held a pop-up exhibition with the theme of "Ink Field" for New Year's blessings and interactive experience of traditional intangible cultural heritage printing. The First Workers' Culture Gongjin Men Weaving Institute carried out a "New Year Manufacturing Bureau" theme activity, driving the continuous increase of holiday passenger flow. Zhao Qianqian, Deputy Director of the Management Committee of the Haihe Italian Style District in Tianjin, said, "Based on the architectural characteristics and historical value, the Italian Style District implements differentiated functional layout. While safeguarding the historical context, it introduces contemporary formats that are more participatory and experiential. Through scene creation, it drives customer flow aggregation and business upgrading, continuously enhancing the consumption activity of the district." "Tianjin has demonstrated the wisdom of coexistence between old and new in the renewal of old districts. By combining the first store economy and nighttime economy models, the old street district has successfully broken the homogeneous competition of traditional commercial districts. ”Xie Xindi said. In the Tianmei Art District of Hebei District, Tianjin, the red brick walls and colored glass complement each other under the warm winter sun, showcasing artistic charm amidst the mottled light and shadow. In the afternoon, citizens and tourists can take photos in front of unique street corner sculptures or walk into trendy small shops to purchase cultural and creative goods. I came here specifically during the holidays to visit exhibitions, buy cultural and creative products, drink coffee, and browse small shops. I gained a lot from the experience. ”Citizen Liu Dan, who came specially, said. This old block, located in the core area of the Haihe Cultural Tourism Belt, has undergone overall planning and system updates and will officially open in July 2025. After more than half a year of operation, Tianmei Art District has rapidly risen to become a popular new consumer landmark in Jincheng. Through market-oriented operation, we have laid out six main business formats including art and cultural spaces, art training, lifestyle, aesthetic living, social entertainment, and diverse catering, forming a development pattern of "scenic spots, campuses, blocks, and communities" integrated into four areas. ”Jiang Dafang, Chairman of Tianjin Yiwen Runcheng Urban Renewal Industry Operation Co., Ltd., said, "Renewal not only reshapes the spatial form of the block, but also reconstructs the consumption scene and urban vitality. When the century old streets and alleys regain their glory, what rises is not only the popularity of fireworks during festivals, but also the vitality of urban renewal iteration. In the integration of historical features and consumption scenes, old neighborhoods continue to expand their functional boundaries and extend their living radius, injecting lasting and fresh vitality into the high-quality development of the city. (New Society)