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Confident towards the future - Global media decoding China through the Spring Festival

2026-02-23   

9.5 billion people started their journey on this festival, robots "showed their skills" on the stage of the Spring Festival Gala, and foreigners flocked to China to experience the Year of China... Through global media reports, the hot picture of the Chinese Spring Festival was vividly presented to the world. Under the spotlight of global media, the Spring Festival is not only a traditional festival of bidding farewell to the old and welcoming the new, reunion and harmony, but also an important window to glimpse China's economic vitality, innovation ability and cultural charm. The world sees a China that is "confident towards the future". The massive engine driving the economy, the train, departed Shanghai on time. Outside the window, the whole country is moving. ”This is a Chinese observation written by Lucas Delacar, a journalist from the Spanish newspaper Le Monde. On the eve of the Lunar New Year, he integrated into the railway passenger flow during the Spring Festival travel rush and embarked on a "12 hour Spring Festival journey". Elevated highways and huge bridges span the fields, and cranes can be seen everywhere on the horizon... Delacar sighed, "The impression China gives is that the pace of construction has never stopped." What impressed him was also the "convenience at your fingertips": scanning QR codes to order food, delivering food to your seat, and a lunch on the way can also reflect the efficiency and convenience of Chinese life. "One of the highlights of the Chinese Spring Festival in 2026 is the strong growth of foreign tourists. ”Peru's 21st Century newspaper reported that the further implementation of travel facilitation measures has brought "optimistic data" to China's tourism industry. According to tourism platform data, the number of inbound tourists from China doubled year-on-year during the 2026 Spring Festival. Behind this wave of immigration, the global media sees China's continuously expanding "visa free circle of friends". Rossiyskaya Gazeta, the mainstream media of Russia, reported that the data showed that during the 2026 Spring Festival, the bookings of Russian tourists to China increased by 471% year on year. The visa free policy helps foreign tourists to come to China for the Chinese New Year more conveniently, and continues to promote the wave of tourism to China. The mobile China is full of vitality. Radio France Internationale describes the Chinese Lunar New Year of the Horse as a "huge economic engine". The Korean Broadcasting Corporation reported that during the 40 day Spring Festival travel rush, the total number of personnel movements in China is expected to reach 9.5 billion, setting a new historical high for the same period. Large scale population mobility means' consumption on the move '- the 9-day' longest holiday in history 'is expected to set a new consumption record, especially when the' trade in 'policy is combined with Spring Festival consumption, it is expected to have a greater economic driving effect. With the rise of the "silver economy", the proportion of people aged 60 and above participating in the "reverse Spring Festival travel rush" and going to their children's work cities for reunion has significantly increased; The 9-day long holiday has led to strong demand for long-distance travel, and some tourists' preferences have shifted from traditional group tours to deep experiential tours... A report published on the website of Malaysia's "Sing Tao Daily" noted new changes in consumption structure, and these new trends have "all created high profit added value". In this large-scale population migration, some foreign media have observed that the Spring Festival travel rush shows a stronger service-oriented approach. The mainstream media in Tanzania, The Guardian, reported that the 2026 Spring Festival travel rush will show a trend of segmentation and experience driven consumption, accompanied by the upgrading of transportation and public services: the railway department has expanded the pilot of high-speed rail pet transport services, significantly increased stations and schedules, and the process will be more technological and humanized; For family groups with a high proportion of the elderly and children, the railway department provides artificial channels, fast tracks and special on-site guidance... The former Hungarian Consul General in Shanghai, Horwat Levint, praised the "explosive power of consumption" displayed by the Chinese Spring Festival. He wrote on the Hungarian "Index" news network that the Chinese Spring Festival "is not only a cultural event, but also a large-scale economic cycle", and the consumption expenditure during the Spring Festival is more than any other period of the year. The showcase of technological innovation is a martial arts feast that we have only seen in science fiction movies. While Hollywood was still filming the Terminator film series, China was already showcasing real robots. "Hungarian and Thai media commented on the" human-machine collaboration "on the Spring Festival Gala stage. What amazed foreign media was not only the superb martial arts of robots, but also the speed of China's technological development. The German magazine Focus found that compared to the 2025 Spring Festival Gala program, the new generation of humanoid robots has solved the balance problem - now they can not only do backflips, but also wield nunchucks. Reuters quoted Georg Stiller, the head of the Asian region at Stiller Technology and Market Consulting, as saying that in just one year, the performance of robots has significantly improved, "which reflects the importance Chinese companies attach to developing the 'brain' of robots. The "Africa Digital Business" website in Cameroon states that the robots showcased at the 2026 Spring Festival Gala mark a "huge leap forward" and China's artificial intelligence demonstrates its strong capabilities. Bulgarian national television commented that on the Spring Festival Gala, people saw "China's vision and technological ambitions, tradition and future advancing hand in hand". In foreign media reports, China's "digital red envelopes" and "digital New Year goods" also stand out. The Argentine website "China Road" reported that the ancient tradition of giving red envelopes has now become a new battlefield for tech giants to compete - artificial intelligence assistant Yuanbao announced the distribution of 1 billion yuan in cash red envelopes during the Spring Festival; ERNIE Bot, Qianwen and Doubao followed up and issued billions of red envelopes and vouchers. It is estimated that during the Spring Festival, the number of mobile red envelopes sent and received by Chinese users will reach about 50 billion times, with a total amount of hundreds of billions of yuan. The artificial intelligence video model released by Chinese companies before the Spring Festival has also sparked heated discussions in foreign media. Reuters reported that Seedance 2.0, with just a few prompts, can generate short videos with cinematic quality, quickly flooding social media. American entrepreneur Elon Musk commented on its "rapid progress". Agence France Presse quoted Swiss based company Hitu Technology as saying that the model is "currently the most advanced artificial intelligence video generation model". The Australian Financial Review reported that as fireworks bloom across China and people gather to celebrate the Spring Festival, China's top technology companies have also launched their own "wonders". The Spring Festival is a peak period for shopping, gaming, and online traffic, bringing rare opportunities for enterprises to attract user attention on a large scale. Chinese tech giants are repositioning artificial intelligence technology as a mass market consumer product. The Spring Festival, a globally shared cultural symbol, is the most important traditional festival in China, carrying thousands of years of cultural traditions and embodying the beautiful expectation of family reunion. ”Cairo News Television reported this and interpreted the significance of the Spring Festival from the perspectives of different groups such as the elderly, women, and young people. The report pays special attention to the younger generation's "more diversified" New Year customs: in addition to the traditional New Year's Eve dinner and visiting relatives and friends, they use their mobile phones to exchange blessings and "inject a modern atmosphere into the festival". However, no matter how the form changes, the core significance of the Spring Festival - family reunion, bidding farewell to the old and welcoming the new - still occupies an important position in the hearts of the younger generation. "The Chinese Spring Festival contains the meaning of harmony, reunion, farewell to the old and welcome the new, reflecting China's cultural self-confidence and ancient wisdom. At a time when geopolitical conflicts are frequent and causing a new world disorder, this festival is driving global communication. ”Mahmoud Ulhasan Khan, a Pakistani scholar, wrote an article in the Pakistan Observer, pointing out that the Chinese Spring Festival is "a cultural treasure shared by all mankind". Many foreigners learn about China and Chinese culture through the Spring Festival. The American magazine "Around the World" focuses its camera on the tourists who flock to China to celebrate the Spring Festival: in Beijing, Dutch student Finn puts on a horse head shaped hat and takes photos under the golden wishing tree in the park to check in. The magazine article said that the Chinese Spring Festival, marked by traditional food and special cultural activities, makes tourists who pursue immersive experience yearn for it. This year's Spring Festival, overseas tourists came in droves, eagerly hoping to participate in this' one of the grandest celebrations in the world '. Rossiyskaya Gazeta noted that the trend of "becoming Chinese" has emerged in western social media - foreign netizens have begun to actively try the "Chinese lifestyle list": drinking warm water, cooking Congee, practicing Baduan Brocade, and making tea. According to the report, the Chinese Spring Festival has shown regional diversity and the civilization of "harmony but difference", which is becoming a window for foreigners to understand Chinese values. The Chinese Spring Festival craze is moving towards the world. The Russian TASS news agency said that the Moscow Metro has opened a Spring Festival themed train, which will operate for about a month. Spanish newspaper Le Monde said that Madrid's Chinese Spring Festival celebrations are rich in content, among which the most popular one is the Spring Festival celebration parade. The Ethnic Daily of Thailand said that the Tourism Administration of Thailand has launched a series of activities and preferential measures to welcome the Chinese Spring Festival with the theme of "China Thailand Family". According to an article in Peru's "Business Daily", although the Spring Festival originated in China, it has now "transcended national borders and is widely popular around the world". The German newspaper "Die Zeitung" wrote: "Nowadays, people all over the world are celebrating the Spring Festival. In 2024, 'Spring Festival - Chinese People's Social Practice of Celebrating Traditional New Year' was included in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity, highlighting the cultural significance of this traditional festival." Rwandan media person Gerald Mbanda turned his attention from the Spring Festival to the development logic behind it. He wrote in a signed article on the "Africa China Review" website: "Every time I travel to China, I am deeply shocked by (the high-speed railway). Taking the high-speed railway is not only a journey between cities, but also a direct experience of Chinese path to modernization. The steady acceleration and excellent punctuality rate all reflect China's emphasis on precision and planning. It is like witnessing the development of history - an ancient civilization, mastering modern technology, and confidently moving towards the future." Mbanda also linked the image of the zodiac horse with the flying high-speed railway. He wrote that China's high-speed rail represents a "new form of horsepower" - no longer relying on muscles and running, but stemming from innovation, engineering, and foresight. The Year of the Horse is far more than just a symbol of the year, it reflects a country that is confidently and purposefully heading towards the future

Edit:Quan yi Responsible editor:Wang Xiaoxiao

Source:news.cn

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