When local memories meet cultural creativity, and traditional villages inject modern thinking, a profound practice of integrating agriculture, culture, and tourism is quietly unfolding in rural China. In recent years, various regions have actively explored a new development model based on agriculture, with culture as the soul and tourism as the carrier, which has not only retained the strong "local flavor", but also added a deep "cultural flavor" and a fresh "innovative flavor", which has injected a lasting power of "three flavors" into rural revitalization. Do a good job of "local flavor" article: "Our high-quality wheat, coupled with the local unique soil and water, makes the noodles and beans especially delicious. ”Before this year's Spring Festival, Jiao Hongjuan, who is engaged in traditional snack production in Chali Village, Yuandian Town, Shanzhou District, Sanmenxia City, Henan Province, was particularly busy. On the workshop production line, the automated frying pan roars loudly, and each bean is fried until golden and crispy, with a rich aroma permeating the workshop. At the other end of the workshop, boxes and boxes of noodles with "local flavor" are going to the dining tables of consumers everywhere through the e-commerce platform. Industrial revitalization is the top priority of rural revitalization. The small bean, which carries the nostalgic memories of the people of Shaanxi, has now become the "golden bean" that activates the village collective economy and drives people to increase income. It has also become the "income increasing station" for people in Chali Village and surrounding villages to find employment nearby. Local sentiment, gathering the power of local elites; Local flavor helps rural revitalization. It is reported that currently, the noodle and bean industry has driven more than 20 villagers to stable employment, with an average monthly salary of over 3000 yuan per person, an annual output of over 2.4 million kilograms of noodle and beans, and an annual income increase of over 100000 yuan for the village collective economy. The Central Rural Work Conference proposed to cultivate and strengthen industries that benefit the people in counties, expand channels and ways for farmers to participate in industrial development, and improve the mechanism of agricultural cooperation and support. "The next step will continue to extend the noodle bean industry chain, develop high-end products such as noodle bean gift boxes and leisure snack combinations, and create characteristic agricultural products with both 'local flavor' and brand strength. Let this small noodle truly become the 'golden bean' that drives the revitalization of rural industries. ”Sun Bingning, the organizing committee member and united front work committee member of Yuandian Town, said. Do a good job of "cultural flavor" article Laba Congee is fragrant, warm and harmonious, and the rural flavor is just at the time. On January 26th, coinciding with the traditional Laba Festival, Longgang Village in Wannian County, Shangrao, Jiangxi Province, known as the birthplace of world rice culture, has been immersed in a strong atmosphere of welcoming the New Year. As a demonstration display point for the national winter "Village Evening", a joyful song originating from the fields is being performed. Singing 'Plum Blossom Ode' in a gentle and melodious manner to showcase the charm of local opera; The folk song 'Yunhe Ge' takes the audience back to the farming scene of transplanting rice and cultivating crops; The dance 'Sparkling Hearts' has won waves of applause... It is an artistic performance based on the countryside and life, touching the audience's heartstrings in the most simple way and awakening common cultural memories. The program has a down-to-earth atmosphere and a warmth of inheriting agricultural civilization. ”Tourist Wang Kai, who drove from Yingtan, Jiangxi, sighed that it is this simple and vivid cultural expression that touches people's homesickness and finds the source of their spirit. The No. 1 central document of the Central Committee proposed to promote "literature and art to beautify the countryside" and enrich the supply of rural cultural products and services. Currently, new industries and business models such as rural tourism and leisure agriculture are flourishing, and more and more rural areas are not only livable and suitable for business, but also for sightseeing and tourism. The upgrading of rural tourism has become a microcosm of promoting the prosperity and development of rural economy. All of our programs and actors are from our village, and they talk about things around us. ”Wang Shuping, Director of the Wannian County Bureau of Culture, Radio, Film, and Tourism, said, "The culturally rich 'Village Evening' not only activates the intangible cultural heritage and folk customs hidden deep in the local area, but also consolidates the villagers' identification and pride in their hometown culture. It is not just a performance, but also a life poem spontaneously written by villagers on the road to rural revitalization. We should transform the 'innovative flavor' article from 'one season tour' to 'four season tour', blending ice, fun, warmth, and charm. In Dayushu Town, Kailu County, Tongliao, Inner Mongolia, tourists have experienced a new tourism model rich in innovation. Outdoors, tourists gather for a variety of ice and snow activities such as playing ice monkeys, riding ice bikes, riding ice plows, and driving snow hoops. Indoors, compared to outdoors where dripping water turns into ice, the Gu Yu Agricultural Ecological Park is as warm as spring, lush with greenery, and fragrant with flowers and fruits. I have experienced both outdoor ice and snow projects and indoor picking, it was truly a worthwhile trip. ”Tourist Gao Zhenzhen from Shandong happily said. The Ice and Snow Carnival event takes ice and snow landscapes and interactive experiences as carriers, creating a winter tourism destination with indoor spring scenery and outdoor ice and snow. It is expected to receive more than 10000 tourists during the winter tourism cycle, which will effectively enhance the comprehensive benefits of the agricultural ecological park. ”Guo Shaoming, director of the Comprehensive Security and Technology Promotion Center in Dayushu Town, introduced that integrating the natural scenery of winter with the warm sunshine of spring has gradually become the "golden business card" of local tourism, allowing tourists to be in one place and experience the fascinating interweaving of winter and spring. The "15th Five Year Plan" proposes to "promote the construction of livable, business friendly, and beautiful rural areas" and "improve the effectiveness of policies to strengthen agriculture, benefit agriculture, and enrich agriculture". In recent years, new forms of rural leisure tourism have emerged, effectively driving farmers to find employment and increase income locally. The booming rural tourism is driving large-scale resource exchange, conceptual integration, and opportunity sharing between urban and rural areas, becoming an important window for observing the process of urban-rural integration and development. When local resources are redefined and traditional elements are creatively transformed, rural areas are no longer one-dimensional production spaces, but become composite life forms that carry nostalgia, create value, and connect urban and rural areas. Looking ahead to the future, only by continuously deepening our efforts in "integration", expanding our efforts in "characteristics", and making practical efforts in "empowerment" can more rural areas not only retain the concentration of nostalgia, but also keep up with the pace of the times, truly writing a new chapter of prosperity with each beauty and shared beauty. (New Society)