At the surging spring tide, when the flavor of the new year is strong. During the Spring Festival holiday, the Ministry of Commerce, together with relevant departments and local governments, held the 2026 "TESCO Group New Year" Spring Festival special event, covering six aspects of "delicious", "easy to live", "easy to travel", "easy to buy" and "fun", to create a festival consumption feast that is linked across the globe and enjoyed by the whole people. From the smoky taste of people's livelihood to the pursuit of excellence, the bustling picture of "TESCO Group New Year" highlights the strong resilience and vitality of China's consumer market. Eating brings a sense of happiness during the Chinese New Year, with various delicious foods and special festive activities blending together. The festive atmosphere is filled with the taste of reunion; Living brings a new experience for the New Year, with diverse accommodation scenes that blend warmth and comfort. Enjoy new changes in living during the New Year; 'Xing' has emerged as a global consumer network, and leisure roaming has become a new trend, providing convenient travel to support the Spring Festival journey; 'You' gathers the joy of the Chinese New Year, with lively lantern and temple fairs filled with laughter and cheers; New consumption momentum is generated through "purchasing", with a large gathering of New Year goods and a large number of people gathering. Traditional New Year flavors and quality consumption are empowered in both directions, demonstrating the strong momentum of consumption; Playing brings new cultural charm, integrating folk performances with modern technology, injecting cultural vitality into the consumption of New Year cultural tourism. The six aspects complement each other and depict a colorful picture of happiness. The mobile China is full of vitality, demonstrating the vigorous vitality and enormous potential of the domestic market. This "TESCO Group Spring Festival" feast enriched the people's spiritual and cultural life, and injected strong momentum into expanding domestic demand and stabilizing growth. (New Society)