In the first four days of the holiday, Hainan's offshore duty-free sales reached 970 million yuan, an increase of 15.8%; Foreign companies are constantly innovating and seizing the "New Year's flavor" market... Through the "extended version" of the Chinese New Year, the international community has seen the vitality of the Chinese consumer market. Nestl é's Chairman and CEO in Greater China, Ma Kaisi, discussed with International Sharp Review that the Spring Festival, as one of the peak consumption seasons of the year, demonstrates strong domestic demand potential. "We will continuously deepen localization innovation to better meet consumers' increasingly upgraded quality demands during the holiday period. This year marks the beginning of China's 15th Five Year Plan. This 9-day Spring Festival holiday is not only a happy time for people to purchase New Year's goods, visit relatives and friends, and travel and vacation, but also an important window for the outside world to observe China's promotion of consumption and boost the economy. Before the Spring Festival, nine departments including the Ministry of Commerce of China jointly launched the 2026 "TESCO Group Spring Festival" special event, and launched a number of policy packages to promote holiday consumption, so as to stimulate the potential of domestic demand, and let consumers and foreigners all over the country feel the flavor of the year and enjoy the benefits. Where is the TESCO Group Spring Festival special? Simply put, it mainly unfolds in the form of "6+5". Among them, "6" refers to focusing on holiday consumption needs, covering six aspects: "delicious food, good accommodation, good transportation, good travel, good shopping, and fun". For example, in response to the high enthusiasm of foreigners coming to China for the Chinese New Year, various regions are encouraged to release multilingual Spring Festival folk maps, unlock temple fairs, lantern fairs, time-honored brands, intangible cultural heritage markets and other New Year's flavor experiences with just one click, making it convenient for international travelers to "celebrate the New Year according to local customs"; At the same time, we will further improve payment environments such as bank cards, mobile payments, and cash, providing overseas travelers with a worry free and fast consumption experience. Looking at "5" again, it includes five measures: strengthening the exchange of old for new, facilitating inbound consumption, and increasing financial support. For example, during the Spring Festival, a total of 62.5 billion yuan of national subsidy funds were invested in exchanging old for new. Tesla officials told International Review that the company has launched multiple financial and product discount policies during the Spring Festival, resulting in a significant increase in customer traffic. "From lively interactions in the live broadcast room to a continuous stream of customers in offline stores, it demonstrates people's confidence and expectations for the continued improvement of the New Year's consumer market. Business big data confirms this trend: in the first four days of the Spring Festival holiday, the daily sales of key retail and catering enterprises in China increased by 8.6% compared to the same period in 2025; During the first three days of the holiday, the passenger flow and revenue of 78 pedestrian streets (commercial districts) monitored by the Chinese Ministry of Commerce increased by 4.5% and 4.8% respectively compared to the first three days of last year's holiday. Singapore's Lianhe Zaobao pointed out that under the promotion of relevant measures, many consumption fields in China during the Spring Festival holiday this year achieved growth. The "TESCO Group Spring Festival" has injected vitality into the Chinese consumer market and made the world enjoy the Year of China. According to tourism platform data, the number of flight bookings to China before and after the Spring Festival increased by over 400% year-on-year. Taking Shanghai, one of the main destinations for inbound tourism, as an example, the number of inbound and outbound passengers at the airport port continues to rise during the Spring Festival holiday, with an average of 113000 inbound and outbound passengers per day. During the Chinese New Year, foreign tourists not only have the opportunity to deeply experience Chinese culture, but also receive a series of real monetary policy gifts. According to relevant departments, 13000 departure tax refund shops have stocked up with various high-quality products this year, and foreign friends can enjoy an additional 10% discount when shopping in China. According to data, in January 2026, the customs of Capital International Airport verified a total of 7966 overseas passenger departure tax refund application forms, with a total amount of approximately 125 million yuan, an increase of 469.81% and 43.68% year-on-year, respectively. Hou Xiaofei, field director of the duty-free cities of global boutiques of Haikong, told the International Review that compared with traditional cosmetics, bags and watches, this year China-Chic boutiques and digital products are becoming new additions. Especially after the release of the new tax exemption policy at Hainan Free Trade Port, "consumers can save up to 2400 yuan on their most recent consumption," which makes it more comfortable and affordable for global consumers to play and buy. For foreign-funded enterprises, they also benefit from the "TESCO Group Spring Festival" activity. The brand representative of Philips Health Lifestyle Business Group told International Sharp Review that current health personal care products are becoming an important carrier of emotional connection. The company seized this opportunity and launched two new products before the Spring Festival to meet the demand of the Chinese market. German cleaning brand KAHE has noticed that Chinese consumers have higher requirements for cleaning efficiency, health and safety, and product convenience during the Spring Festival. Therefore, it has comprehensively upgraded its Spring Festival service guarantee and launched a Spring Festival promotion activity. There is no doubt that the Spring Festival has brought a huge boost to retailers and consumer service providers, "said George Magnus, an expert at the Oxford University China Research Center." More importantly, as China continues to open its doors and lower tariff levels, more global goods have become Chinese New Year's goods, and more Chinese goods and services are also beneficial to the world. The person in charge of JD Logistics' European business told International Review that before the Spring Festival, JD Group officially launched its express delivery brand JoyExpress in multiple European countries. Currently, it has achieved same day and next day delivery in major cities such as the UK, Germany, the Netherlands, and France. The website of Spanish radio and television company commented that under the background of slow and uncertain global economic recovery, the Chinese Spring Festival is not only a good opportunity to boost global consumption, but also helps to promote the development of cross-border trade and service industry, becoming "a catalyst to boost the global economy". At the beginning of the Chinese New Year, everything is updated. From "China Tour" to "China Shopping", the Spring Festival of the Year of the Horse provides more opportunities for the world to perceive China in the new era. TESCO Group's Spring Festival - this "Spring Festival consumption feast with global linkage and shared by the whole people" has brought good expectations for China's economy in the new year. Welcome tourists from all over the world to visit and shop in China, and enjoy it. (New Society)