【 Financial Perspective 】 'Small Incentives' Boost New Consumption Vitality
2026-02-22
Spend over 100 yuan to eat or shop and have a chance to win! In this year's Spring Festival consumption, prize invoices have become a "big gift package" to stimulate shopping enthusiasm and market vitality. Consumers' sense of participation and gain has increased, and they have started to make purchases, driving the market to heat up. The effective implementation of the pilot activity of rewarding invoices has sent an important signal that macro policies are vigorously boosting consumption with real money and silver. According to the activity schedule, a pilot program for prize invoices will be launched in 50 cities including Beijing, Shanghai, and Xiamen. During the six-month implementation period, 10 billion yuan of bonus funds will be distributed, with the bonus scale for the 9-day Spring Festival holiday exceeding 1 billion yuan. Consumers who obtain invoices with a face value of over 100 yuan for shopping, dining, tourism, accommodation, etc. in pilot cities can participate in the lottery. Recently, the activities in various pilot cities have progressed smoothly, and many consumers have received unexpected surprises. For example, in the first phase of the pilot activity in Nanning, more than 44000 invoices shared a prize of 2.7 million yuan; The pilot activity in Taiyuan started on the 10th, with over 140000 invoices winning. The implementation of the pilot policy of rewarding invoices not only effectively promotes consumption, but also fully benefits people's livelihoods. This policy focuses on consumption areas closely related to daily life, especially "clothing, food, housing, and transportation", such as retail, catering, accommodation, culture and art, entertainment, tourism, sports, and resident services. It encourages residents to consume and participate in lucky draws after obtaining invoices, effectively enhancing their willingness and motivation to consume. The investment of billions of yuan in real money and silver within six months can not only serve as an incentive through lucky draws, but also be seen as a "subsidy" for consumption, providing consumers with a tangible sense of gain. Overall, the investment of fiscal funds has played a leveraged role in stimulating consumer demand and driving market sales. The implementation of the pilot program for rewarding invoices plays an important role in promoting corporate compliance and enhancing tax law compliance, achieving multiple benefits in one fell swoop. Invoice management is an important means of tax supervision. Implementing rewarded invoices can promote consumers to actively request invoices and enterprises to consciously issue invoices, which is conducive to creating a tax paying atmosphere in the whole society and promoting better compliance and operation of enterprises. Of course, promoting proactive invoicing through a "small incentive" is just the beginning, and it will take a long time to promote the whole society to strengthen tax law compliance. This year, China will continue to implement a more proactive fiscal policy, and while strengthening fiscal investment, it is necessary to improve the efficiency of fund utilization. For the pilot program of rewarded invoices, the investment of billions of yuan should also be fully utilized to achieve the expected results. Optimize process design and use information technology to make it convenient and efficient for consumers to participate in lucky draws, truly reflecting convenience, benefits, and benefits for the people. Strengthen fund supervision, ensure openness and transparency, and prevent illegal and irregular issues such as favoritism, fraud, and manipulation. The special funds for financial subsidies are dedicated to redeeming consumer bonuses, and to prevent fraud and embezzlement of subsidy funds. At the same time, strengthen performance evaluation and strive to achieve the best results. According to the deployment, after the pilot period expires, the pilot cities should carry out performance self-evaluation. The relevant departments of the country will organize an overall performance evaluation and organize local rectification if problems are found. During the implementation in various regions, close attention should be paid to the participation situation and the effectiveness of activities. Objective and comprehensive evaluations should be conducted on the effectiveness of prize winning invoices in driving consumption, based on various indicators such as the number of participants, the increase in the number of invoices issued, the amount of lottery invoices, the growth of total retail sales of consumer goods, the growth of per capita consumption expenditure of residents, and the growth of value-added tax revenue. While implementing the pilot program of rewarding invoices, we should also strengthen policy coordination and leverage the aggregation effect of the combination of policies to promote consumption. This year, ultra long term special treasury bond continue to strongly support the exchange of old for new consumer goods, and the first batch of 62.5 billion yuan of national subsidy has been distributed to local governments. At the same time, a package of fiscal and financial policies will be launched to promote domestic demand, with greater efforts to stimulate private investment and stimulate household consumption. Among them, the loan subsidy policies for service industry operators and personal consumption loans have been optimized and upgraded. A series of policies are combined to create a favorable consumption environment and enhance the sense of gain for both businesses and residents. Consumption is an important engine of economic growth and a key link in smoothing the domestic circulation. The brilliant performance of fiscal, financial and other policies in the "TESCO Group Spring Festival" has brought new atmosphere to the promotion of consumption this year, and also highlights that macro policies will inject strong momentum into expanding domestic demand, providing strong support for consolidating and expanding the steady and good momentum of the economy. (New Society)
Edit:Yiyi Responsible editor:Shenchen
Source:http://www.ce.cn/
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