Spring Festival is not only a warm moment for family reunion, but also a golden period for the consumer market. As the Year of the Horse approaches, many parts of the country have launched a series of consumer promotion activities to celebrate the Chinese New Year with joy. So, what are the national Spring Festival consumer promotion activities? How do different regions respond? How can consumers buy at a better discount? The policy of "combination boxing" continued to make efforts to create a New Year consumption feast. The Ministry of Commerce and other nine units recently issued the 2026 "TESCO Group New Year" Spring Festival Special Activity Plan. From February 15 to 23, they will carry out a series of activities focusing on the nine day Spring Festival holiday, covering six aspects of "delicious", "good to live", "good to travel", "good to buy" and "fun". They will encourage all regions to increase the number of subsidies for trade in consumer goods during the Spring Festival, increase offline retail support, and mobilize enterprises to continue to carry out automobile, home appliances, digital and smart product related sales exhibitions and other support measures during the Spring Festival. At the same time, the "2026 National Online New Year's Goods Festival" jointly guided by the Ministry of Commerce and relevant units is also in full swing, making efforts both online and offline to create a New Year's consumption feast. In addition, the Ministry of Culture and Tourism launched the 2026 National Spring Festival Culture and Tourism Consumption Month activity on January 29, which will continue until early March. During this period, various regions will launch a variety of seasonal cultural and tourism products, hold about 30000 cultural and tourism consumption activities, distribute over 360 million yuan in consumption subsidies such as coupons, and launch multiple preferential measures to provide more choices for the public to celebrate the Spring Festival. The Spring Festival, as the first holiday of the Year of the Horse, is a combination of favorable policies that will boost market confidence. ”He Jianhua, former vice president and researcher of the Shanghai Academy of Social Sciences, said that the signal released by various departments of the country was positive and clear, that is, to further expand domestic demand and promote consumption to drive economic transformation, upgrading and high-quality development. The holiday economy is an important node for expanding domestic demand and promoting consumption. Wu Dongfan, Director and Associate Professor of the Cultural and Tourism Research Center at the School of Architecture, Tsinghua University, further stated that tourism, as an important component of the holiday economy, is playing an increasingly important role in linkage and driving, highlighting its direct social value as a "livelihood industry and happiness industry" and its strong economic amplification effect. Lottery application+ticket root linkage, upgrading the gameplay of New Year consumption vouchers. With the policy of favorable service consumption, various regions across the country are making great efforts, and "big moves" are emerging frequently, striving to continue to unleash the economic vitality of the Spring Festival on the basis of benefiting and enjoying the people. Among them, the new gameplay of consumer vouchers similar to lottery application has become a bright spot in the current consumer market. Taking the "Enjoy Hunan · Xiang Dang You Hui" Spring Festival exclusive voucher activity launched by the Hunan Provincial Department of Commerce and the Provincial Department of Finance in early February as an example, the vouchers were distributed according to the "registration lottery announcement verification" process, with a total amount of over 20 million yuan, including catering, gas, home services, beauty and hairdressing, and other livelihood scenarios, covering Spring Festival and post holiday consumption. Hunan's innovative attempts are not isolated. In the New Year consumption promotion activities carried out in Beijing Economic Development Zone, the distribution of catering consumption vouchers has also introduced a lottery model, setting up three denominations: "90 yuan voucher for every 300 yuan", "180 yuan voucher for every 500 yuan", and "400 yuan voucher for every 1000 yuan", accurately matching different consumer needs and ensuring the full utilization of resources. Unlike the previous "no difference full reduction" policy, this year, many regions have adopted the "ticket linkage" approach to enrich the usage scenarios of consumer vouchers, transforming one ticket into a "consumer welfare card" and achieving a new experience of "one consumption, multiple benefits". At the end of January, the 2026 Shanghai Yu Garden Spring Festival Lantern Festival will be officially lit and will last until March 3. The Lantern Festival has launched a "One Ticket Play+Ticket Root Rights" model, where one ticket can not only pass through 6 headlight areas, but also be associated with free parking, golden shopping vouchers, dining discounts and other rights, realizing the "ticket root instantly becomes a consumption voucher". In this regard, Wu Dongfan believes that tickets for scenic spots are becoming a new lever for spatial multi-point linkage, diversified business models, and extension of the industrial chain. After the implementation of the new round of consumer goods trade in policy, the combination of "national subsidy" and "local subsidy" has become a strong force to boost consumption. The linkage model of "government guidance and enterprise profit sharing" is gradually entering a favorable stage, which not only provides consumers with tangible benefits, but also injects endogenous power into the market, giving birth to a benign interactive ecology of supply and demand. During the Chinese New Year, Nanchang, Jiangxi launched a car consumption subsidy campaign with a total amount of 33.2 million yuan, and the car purchase subsidy in Nanchang can be combined with the national subsidy. Individuals can enjoy a maximum subsidy of 6000 yuan for car purchases; Luoyang, Henan Province provides a maximum subsidy of 5000 yuan to consumers who purchase new passenger cars locally and complete registration, further enhancing the policy's driving effect. In terms of subsidies for exchanging old appliances for new ones and purchasing new digital and smart products, Nanjing provides a maximum subsidy of 1500 yuan for individual consumers to purchase six types of household appliances, including refrigerators, washing machines, televisions, air conditioners, water heaters, and computers, with a first level energy efficiency or water efficiency standard. A maximum subsidy of 500 yuan is provided for four types of digital and smart products, including mobile phones, tablets, smart watches (bracelets), and smart glasses, with a single selling price not exceeding 6000 yuan. Looking at the whole province, Jiangsu has selected 14000 stores to participate in the New Year consumption season. As of January 25th, a subsidy of 540 million yuan has driven sales of nearly 4 billion yuan, with a 1:7.4 ratio of pull, demonstrating the policy leverage effect, allowing the benefits to reach thousands of households. In the first year of the 15th Five Year Plan, many regions have taken promoting consumption activities as a policy lever, unleashing the potential of service consumption and greatly promoting the deep integration of people's livelihood and economy. He Jianhua believes that currently, the supply of consumer goods in China has entered a new stage of high-quality and cost-effective development, which basically meets the needs of the people for a better life. The supply of people's livelihood is shifting from a basic guarantee of "whether there is" to a quality improvement of "whether it is good or not", and China's consumption development has also entered a new stage that pays more attention to spiritual satisfaction. Various regions actively adapt to the new trend of consumption, adopt various innovative measures to more effectively meet the needs of consumers, and enable policy dividends to more accurately stimulate people's consumption willingness, thereby improving the circulation rate of the economy, driving innovation with consumption, and promoting high-quality economic development. (New Society)