This year's Spring Festival films have diverse genres and rich themes. In order to better ignite the enthusiasm of the masses for watching movies and enhance consumer vitality, various regions have also issued movie watching vouchers for the benefit of the people during the Spring Festival period. The Huimin Watching Gift Package will assist in the launch of the "Gansu Province 2026 Huimin Watching to Promote Consumption 'Spring Festival' Activity" during the Spring Festival period in Gansu Province. It will unite multiple resources to launch the "Huimin Watching Gift Package" and help the Spring Festival movie market continue to heat up. During this event, as long as the audience logs in to the relevant mini program and locates in a city within Gansu Province, they can click on the event link on the homepage to receive coupons. During the Spring Festival holiday, each user can receive 2 "Get 10 yuan off for every 30 yuan spent" government welfare movie coupons per day. After adding various discounts from UnionPay and banks, users can enjoy a maximum discount of "Get 25 yuan off for every 30 yuan spent". Audience member Huang Yuanyuan: I think this is a rare opportunity for us movie lovers. Under the incentive of multiple preferential mechanisms, the audience's enthusiasm for watching movies has been high, which has also brought significant popularity and revenue growth to cinemas. Yang Jing, Director of the Film Department of the Propaganda Department of the Gansu Provincial Party Committee: Allowing ordinary people to enter cinemas at more affordable prices is also an activity that benefits the people and culture. In addition, during the Spring Festival, Qilihe District in Lanzhou City, Gansu Province, innovatively launched the "Light and Shadow Annual Goods Ticket" linkage model to benefit the people, linking cinema viewing with New Year's goods consumption. Through the two-way reciprocal mechanism of "buying New Year's goods and receiving movie tickets, and watching movies with discounts on goods", we aim to achieve mutual drainage between film culture consumption and physical consumption of New Year goods, and expand new consumption scenarios during the Spring Festival holiday. As one of the 16 pilot cities for comprehensive "movie+" consumption, Zhengzhou City in Henan Province recently launched the "Light and Shadow Journey · Encounter Zhengzhou" -2026 Spring Festival "movie+" consumption activity, leveraging "small ticket roots" to stimulate "big consumption". It expands and extends the movie consumption scene, enriching citizens' New Year consumption experience. This activity will span the Spring Festival holiday and the Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Festival, elaborately plan eight activities, including "film+food" and "film+tourism", and create a new movie consumption ecology covering the whole chain through multiple scenes, such as preferential movie viewing, business circle linkage, etc. Audience Zhang Qinghua: Come to the cinema to watch a movie, there are some promotional activities in the mall. These activities are all very considerate of us citizens, and we are very happy to celebrate the Chinese New Year with joy. The local cinema also launched the "Movie+Super Entertainment Space" activity, upgrading facilities and collaborating with merchants to offer merchant discounts, IP themed experiences, etc., to enhance the immersive consumption experience of moviegoers. Zhao Bing, Director of the Film Department of the Propaganda Department of the Zhengzhou Municipal Party Committee: Through various measures such as film consumption subsidies for the benefit of the people and Zhengzhou citizens' card viewing discounts, we will further promote the expansion of film consumption scale, leverage "big consumption" through "small ticket roots", and build a new situation of "film+" consumption. During the Spring Festival, Jiangsu launched the "Follow the Movie to the Market" New Year movie viewing coupon distribution activity to benefit the people and warm their hearts. The event links markets, cinemas, and merchants, bringing together diverse consumption scenarios to allow citizens to enjoy affordable movie watching experiences while experiencing the festive atmosphere. More than ten agricultural markets, scenic spots, and 19 cinemas in the urban area of Xuzhou, Jiangsu have collaborated to launch the "Follow the Movies to Market" activity. Citizens can enjoy a 40 yuan single movie ticket discount at 19 cinemas in Xuzhou city with the coupon. Xuzhou merchant Zhao Qin: Every customer who comes here, I will send them this coupon to make purchases and watch movies. During the Spring Festival, visitors to the Xuzhou Food Culture Museum can also receive movie viewing vouchers. Tourist Chen Jiayi: When you come to Xuzhou, you can not only taste the local cuisine, but also enjoy watching movies and feel the warmth of Xuzhou's cultural tourism. In Kunshan, Jiangsu, the "Follow the Movie to Market" movie+market linkage activity is also very popular. After watching movies at the Grand Theater Cinema, citizens can go to any merchant in the relevant market to make purchases, and enjoy discounts with valid movie ticket stubs during the event period. After spending a certain amount in the market, citizens can also exchange and receive movie tickets for the Grand Theater Cinema with proof of actual payment on the same day. (New Society)