A trendy toy store in Yiwu International Trade City, Zhejiang Province, is displaying a variety of plush toys and pendants with the theme of the Year of the Horse. The owner, Yang Yang, is shuttling between the shelves to stock and arrange goods. This brown pink 'Money Soon' pony doll has sold nearly 20000 units. This red pony pendant was ordered by a Russian customer for 5000 units, "Yang Yang said. A Pakistani businessman came to select 12 boxes of goods from 8 categories, paid a deposit, and signed a contract, the whole process took less than half an hour. Behind good business lies the keen sensitivity of foreign trade professionals who have been through the battlefield for a long time. At the beginning of last year, Pop Mart became popular all over the world, and I knew the opportunity to 'switch tracks' had come. Who would have thought that this foreign trade person in front of me, who knows trendy toys as much as he knows, had been in the jewelry business before. "Young people are willing to pay for their love, and overseas consumers' acceptance of Chinese hip-hop games has soared." Aware of the new market demand, Yang Yang began to transform - the hip-hop center in Dongguan, Guangdong, and the toy fair in Shanghai. She sought IP (intellectual property rights) authorization from house to house. Similarly, seeing the opportunity, in October last year, the Global Digital Trade Center of Yiwu International Trade City opened, with 500 stores settled in the Creative Trendy Zone, and Yang Yang's store was also one of them. The Creative Trendy Play Zone has increased its recognition and improved the efficiency of supply and demand docking, attracting a large number of customers to come and shop. Yang Yang said that the store has more than 700 kinds of products, opened for 4 months, and received orders from 7 new overseas customers. This year, she plans to open two more trendy toy stores and also intends to leverage the advantages of integrating industry and trade to develop original IPs, full of enthusiasm. Yiwu International Trade City, with nearly 80000 commercial spaces, gathers over 2.1 million types of goods and has trade relations with more than 230 countries and regions. The sound of negotiations in different languages interweaves with the sound of calculator buttons, playing a symphony of Chinese New Year's foreign trade. (New Society)