Think Tank

Chinese and foreign 'reverse New Year', what a 'two-way rush'!

2026-02-17   

As countless Chinese families gather together amidst the sound of firecrackers, more and more people are crossing mountains and seas to embark on a new trend of "traveling for the Chinese New Year" in foreign lands; At the same time, a large number of foreign tourists rushed into China with their bags and curiosity, embarking on a Spring Festival limited edition "China Travel". Behind the "reverse Chinese New Year" between China and foreign countries is not only a geographical flow, but also a "two-way rush" about cultural identity and emotional connection. It reflects the increasing global appeal of the Spring Festival and interprets how human attachment to "home" and longing for "distant places" intertwine in the same holiday. The Spring Festival, which originated from the agricultural civilization of China, has now become a cultural event shared by all mankind. From the zodiac display window of the Empire State Building in New York, USA, to the Spring Festival music of the Eiffel Tower Theater in Paris, France, currently about one-fifth of the world's population celebrates the Chinese New Year in different ways. Spring Festival is not only an ancient and grand folk custom in China, but also a new festival in the world. As the hometown of the Spring Festival, China is embracing the world with a more open attitude. In the past two weeks, the number of holiday flight bookings for foreigners coming to China to celebrate the Spring Festival has skyrocketed by more than four times year-on-year, making "celebrating the Spring Festival in China" a global trend. It is predicted that during this year's Spring Festival holiday, the daily average number of inbound and outbound passengers at ports across the country will exceed 2.05 million, an increase of 14.1% compared to last year's Spring Festival holiday. Behind this wave of enthusiasm is the continuous expansion of China's visa free "circle of friends", which has reached 50 after visa free access to Canada and the UK; The transportation network is becoming increasingly convenient, with a transportation volume of 66.86 billion people by 2025; Moreover, the global appeal of Chinese culture is increasing day by day, and topics such as "spiritual Chinese" and "ultimate Sinicization" have been popular on overseas social media platforms for months. As Sherry Zhu, the initiator of "Spiritual Chinese" and a Chinese blogger, once said, "Rather than saying that my videos have become popular, I believe that Chinese culture has become popular." In this journey across mountains and seas, the Spring Festival is no longer just a static traditional symbol, but is constantly endowed with more contemporary connotations and international expressions. Overseas, the Spring Festival activities have already left Chinatown, and it is not uncommon for global politicians to pay New Year's greetings in Chinese; In China, under the guidance of "AI local escort", foreign tourists shuttle to Yu Garden Lantern Festival in Shanghai, taste Chengdu New Year Night Market, and go deep into different "treasure towns". Dialogue is never a one-way narrative. With the help of 'reverse Chinese New Year', people have arrived at real distant places, breaking the stereotype of 'others' and closed' selves'. In festive occasions and vivid scenes, the world and China see each other more authentically. And the world is paying so much attention to the Spring Festival not only out of curiosity about "what is the most important festival for Chinese people", but also because family affection is a common human emotion, and the distance is an eternal longing for humanity. The festival of reunion is not unique to China. Western people also have dinner with their loved ones and exchange gifts on important holidays. And the longing for the distant world has already been written between the lines of countless poems in both the East and the West. More importantly, in this world full of uncertainty, amidst intensifying divisions and contradictions, the Spring Festival, with its constant rhythm and the concept of harmony and coexistence, provides a precious sense of certainty for the world, conveying warm and resilient strength. No matter how the world changes, spring will always come as scheduled. Although some "small families" in the global village are thousands of miles apart, their expectations for certainty, cherishing of their homes, and yearning for a better life are no different. Therefore, in the "two-way rush", in the fusion of ancient customs and modern civilization, and in the ordinary and touching "encounters" - Spring Festival, it has truly become the "World Year of China". (New Society)

Edit:hechuanning Responsible editor:susuiyue

Source:Chinanews

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