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The popularity of 'hand rubbing economy' unleashes new development momentum

2026-02-10   

At present, the "hands-on economy" is rapidly attracting social attention. According to media reports, the topic of "Hand Rubbing Everything" has exceeded 5 billion views on short video platforms; In the download list, the monthly download volume of the application products "hand rubbed" by innovative entrepreneurs exceeds one million; Staying at home, 3D generated cultural and creative products can also become popular on the internet... Behind these phenomena is a rising trend of distributed, low-cost, and highly agile micro innovation experiments. The term 'hand rubbing' originates from the gaming industry and refers to completing difficult actions or tasks without the use of shortcuts, cheats, or auxiliary tools. With the support of AI technology, terms such as "manual economy", "one person company", and "super individual" are linked together, pointing to an individual driven innovation model. This mode has greatly lowered the threshold for individual creativity, and saved the investment of manpower and capital. Young people who master digital skills are accelerating into the track of innovation and entrepreneurship in a light form. Low cost, short cycle, and labor-saving are the distinctive features of the "manual economy". For example, a developer who has never written code used artificial intelligence tools to complete the initial development of a fill light app in just about an hour. After it was launched, it earned millions of downloads at a price of 1 yuan; Three post-95s spent a month and a thousand yuan to create a lightweight and safe application for living alone, which went viral... These cases constantly refresh people's traditional understanding of input-output ratio. From an economic perspective, the "hands-on economy" is a concrete manifestation of the improvement of total factor productivity. The production function is commonly used in economics to predict potential growth rates, among which labor, capital, and total factor productivity are the three major driving forces. The 'hand rubbing' demonstrates the value creation achieved through technological progress and organizational innovation without significant changes in labor and capital. It allows those abilities that have been "folded" or "sedimented" to be "reopened" and "released" in the AI landscape, quickly transforming into new development momentum. This is equally inspiring for individuals. Previously, people were still discussing how humans should face AI; In the blink of an eye, more and more individuals have stepped on the "wind and fire wheel" of AI tools, transforming "golden ideas" into "real gold". Artificial intelligence scholars have likened AI to flooding, gradually submerging the low altitude, easily standardized skills in human capability maps. In this transformation, standardization capabilities are being restructured, and human subjectivity and embodiment, such as creativity, insight, aesthetics, empathy, etc., are becoming increasingly crucial. Of course, the sustained development of the economy cannot be achieved without systematic ecological support. Firstly, it is necessary to further strengthen the construction of artificial intelligence infrastructure, promote high-speed interconnection and capability connectivity between cloud side, end side, and multimodal large models, establish language and data calling tools that can interact between models, and further unleash the development dividends brought by the improvement of production efficiency. Secondly, flexible and refined policy support should be provided, targeting lightweight entrepreneurial forms such as "one person companies", integrating full chain services such as research and development, promotion, industry and commerce, and taxation, significantly shortening the innovation cycle. At present, beneficial explorations have been carried out in Beijing Haidian, Guangdong Shenzhen Huaqiangbei, Shandong Qingdao and other places, building a full chain system covering creative incubation to market transformation through community empowerment, platform support and other means. At the same time, legal and copyright protection also need to be synchronized to clarify the boundaries of rights and responsibilities in AI generation. In the future, with the continuous improvement of the AI ecosystem, "intelligence" may become like water and electricity, becoming a universally accessible resource. At that time, 'hand rubbing' may turn from a novelty into a normal part of life. It enables every ordinary person with ideas to turn them into reality more simply and freely. (New Society)

Edit:Luoyu Responsible editor:Wang Xiaojing

Source:GMW.cn

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