In recent years, using sports events to stimulate cultural and tourism consumption has become a trend. The strong rise of mass sports events represented by "Village Super", "Su Super", and "Ice Super" demonstrates the astonishing vitality and development potential of domestic mass sports events. The core value of such events lies not only in the competitive charm of sports themselves, but also in the regional cultural genes they carry and the potential for cultural tourism integration. The event breaks down the industry barriers between sports competition and cultural tourism consumption, providing high-density emotional value to the public, forming a linkage pattern of "event gathering popularity, cultural tourism retaining customers, and industry creating benefits", realizing the overall consumption pull of the event destination, and becoming a new engine for activating regional cultural tourism development. The mass sports events that deeply link sports events with local cultural and tourism industries are an incremental market for the integration of culture, sports, and tourism, and various regions are actively exploring and expanding their presence. To avoid homogeneous competition and short-term impulses, it is necessary to adapt to local conditions, improve the recognition of sports cultural and tourism brands, promote the two-way empowerment and deep "symbiosis" of sports cultural and tourism IP and local characteristic cultural and tourism, and achieve a leap from "phenomenal explosive points" to "sustainable brands". This is not only an inevitable path for the high-quality development of mass sports events, but also an important direction for the innovation and upgrading of the cultural and tourism industry. Based on our own resource endowment, we aim to build differentiated competition scenarios and cultural tourism ecosystems. The non replicability of resources determines the uniqueness of event cultural and tourism IP. Building event cultural and tourism IP based on one's own resource endowment is a concrete practice of the concept of "adapting to local conditions", and it is also the core path for event cultural and tourism IP to avoid homogenization and achieve "distinctiveness, sustainability, and high value". The endowment of local resources has both "originality" and "stability", which are natural advantages for creating sports cultural and tourism IPs. We should tap into the core resources of local natural, economic, and cultural resources that combine "match for events" and "scarcity", and then transform them into "scene themed and immersive experiences" to integrate unique resources into the entire process of event tracks, supporting experiences, etc., creating a core identity of "irreplicable land exchange"; Ultimately, using the event scene as a link, linking the entire cultural and tourism resources to form an ecological loop of "watching+experiencing+consuming", achieving an upgrade from a single event to a cultural and tourism integrated ecosystem, injecting sustainable development momentum into the cultural and tourism IP of the event. Persist in universal participation and activate the endogenous development momentum of cultural and tourism IP in sports events. It is not difficult to see from the popularity of "Village Super", "Su Super", and "Ice Super" that the participation of the public is the core vitality of cultural and tourism IP in sports events. Tourists, spectators, and local residents are not "onlookers", but participants, builders, and disseminators. We should make the event a cultural and sports feast shared by the whole nation, forming a new type of relationship of "host guest sharing", where everyone can find a sense of belonging and participation in the cultural and tourism activities of the event. Strengthen the social attributes and growth value of the competition, build a platform for mass interaction and communication, and cultivate the culture of the competition community; Encouraging participants to spontaneously create regional characteristic event symbols and interactive forms, forming a "co creation of the whole nation" ecosystem for the development of event cultural and tourism IP, is the key to the long-lasting prosperity of event cultural and tourism IP. Anchor cultural roots to achieve deep exploration and precise transformation of regional culture. Identification is the core vitality of sports cultural and tourism IP, and unique regional culture is the soul of identification. When creating a sports cultural and tourism IP, blind conformity should be abandoned, and cultural empowerment should be integrated throughout the entire process of IP construction. Dig deep into regional culture, form a unique "symbol system", and transform local cultural symbols, intangible cultural heritage and folk customs, dialect cuisine, traditional sports, etc. into visual identifiers, ritual segments, and interactive experiences for sports events. By narrating sports events, the regional spirit and sports spirit are deeply integrated, cultivating the emotional identification and value resonance of the public towards the cultural and tourism IP of the event, and making the cultural and tourism IP of the event have a distinct regional cultural imprint from the moment it appears. Establish a collaborative mechanism to strengthen the long-term protection of cultural and tourism IP for sports events. Build a diverse co governance ecosystem with government guidance, market operation, and social participation. At the government level, a special development plan should be formulated to clarify the development goals and paths of sports, cultural and tourism IP, coordinate various resources such as sports, cultural and tourism, and commerce, improve infrastructure construction such as transportation and accommodation, and introduce support policies and incentive measures. Fully leverage the role of market entities, encourage enterprises to participate in event operations, product development, and brand promotion, and enhance the commercial value and operational efficiency of event cultural and tourism IP through market-oriented operations. Cultivate a professional team of event operation and event cultural and tourism IP management talents, build a think tank platform, and provide professional support for the development of event cultural and tourism IP. At the same time, establish an evaluation and optimization mechanism for event cultural and tourism IP, continuously adjust and improve it based on market feedback and development trends, and ensure that event cultural and tourism IP always maintains vitality and competitiveness. Empowering and upgrading with technology, expanding the boundaries of event cultural and tourism IP dissemination and experience. Fully utilize modern technology to promote the iteration and upgrading of sports cultural and tourism IP. Build a communication matrix of "online+offline" linkage, establish a new era awareness of "wine fragrance relies on screen transmission", fully utilize new media platforms such as short videos and live broadcasts, leverage the leverage effect of short videos and live broadcasts, plan interactive topics, encourage users to generate content, and form an amplification effect of "online drainage offline experience online re dissemination". Adhere to the ecological bottom line and achieve sustainable development of sports cultural and tourism IP. It is necessary to fully evaluate the ecological carrying capacity of the region, reasonably layout the competition projects and activity areas based on natural endowments, and avoid excessive concentration of people from causing pressure on the ecological environment. Through the integrated development of "sports+ecology", we aim to create an eco-friendly sports cultural and tourism IP, achieving a win-win situation between ecological protection and cultural and tourism development, and allowing sports cultural and tourism IP to continuously accumulate value in sustainable development. In summary, to create a distinctive sports, cultural, and tourism IP tailored to local conditions, it is necessary to adhere to the principles of culture as the root, integration as the guiding principle, the foundation of the whole nation, technology as the wing, and ecology as the bottom, promote the upgrading of popular sports events from "short-term hotspots" to "long-term brands", and truly empower regional development through the integration of culture, sports, economy, and ecology, achieving the organic unity of cultural value, sports value, economic value, and ecological value. (New Society)