As the Spring Festival of the Year of the Horse approaches, the purchasing frenzy for New Year goods continues to heat up, and the demand for delivery has also reached a peak. These New Year's packages carrying the hope of reunion, how to cross mountains and seas and deliver them to consumers on time, tests every delivery link of collection, transportation, and distribution. Express delivery connects urban and rural areas, connecting online and offline, and is an important force in promoting the two-way flow of resources and smooth economic circulation. ”Liu Ying, spokesperson and deputy director of the office of the State Post Bureau, stated that during the Spring Festival travel rush, the entire industry should fully grasp the fluctuation characteristics of delivery service demand, based on better coordinating to meet the delivery service needs of the people and safeguarding the legitimate rights and interests of the courier group, effectively ensuring the orderly delivery of daily necessities such as New Year's goods. Technology equipment is widely used. As night falls, the Jitu Express Zhengzhou Transfer Center is brightly lit, with multiple automated production lines running at high speed, and staff efficiently sorting and transporting parcels. During the peak logistics season of the Chinese New Year, the daily peak of inbound and outbound express shipments reached 3.8 million to 4 million, an increase of about 20% compared to the daily business volume. ”Wang Yang, the operation manager of Jitu Express Zhengzhou Transfer Center, told reporters that in order to improve peak operation efficiency, the transfer center completed a new round of intelligent equipment upgrades last year, adding 2 sets of fully automatic sorting lines, 58 DWS six sided scanning devices, 160 automatic package supply tables, and 25 sets of single piece separation systems. The overall automation coverage rate has been increased to 90%, and the sorting efficiency can reach 55000 tickets per hour. During the peak of annual cargo delivery, even if there is a line blockage during a certain period of time, the intelligent scheduling system can switch between manual or backup lines within 10 minutes to ensure pressure and line balance, and avoid abnormal situations caused by blockage. ”Wang Yang said. Automated sorting, intelligent warehousing... Nowadays, technological equipment is surging in multiple delivery links, becoming a vivid footnote to the new development of the express delivery industry. To ensure the smooth delivery of New Year goods, JD Logistics has recently officially launched the industry's first "AI New Year Goods Map" system, which is open to all merchants on the JD platform for free. It is reported that through the "AI New Year's Goods Map", merchants can not only see the real-time inventory distribution of the products sold in various warehouses across the country, track key indicators such as turnover days and average fulfillment time, but also predict the "New Year's Goods Purchase Preferences" in different regions, assisting merchants in accurate stocking; Based on actual sales performance and regional consumption preferences, intelligent warehouse stocking recommendations can also be provided. For example, consumers in Guangdong love to buy health pots for "brewing tea for health preservation", pet lovers in Sichuan and Tibet like to "stock up on cat food" during the Chinese New Year, and places like Gansu, Qinghai, and Ningxia in Xinjiang like to "exchange big items for the Chinese New Year"... This makes businesses no longer "stock up based on feelings", but "look at data" to distribute goods, truly achieving "more stock up for what needs to be stocked up and less stock up for what needs to be stocked up". The person in charge of JD Logistics introduced that with the "AI New Year's Cargo Map", many merchants have truly felt the convenience brought by new technologies. Taking a kitchenware brand in Guangdong as an example, after achieving efficient fulfillment of "flexible allocation of multiple warehouses and a national chess game", the next day delivery time increased by 14%, the cross regional delivery ratio decreased from 27% to 6%, and the single volume increased by 389%. With the new generation of information technology becoming increasingly effective in various aspects such as collection, transfer, transportation, and delivery, an intelligent logistics network is accelerating its formation. Delivery efficiency and delivery rate continue to improve, and user satisfaction is increasing year by year. The service scope continues to expand before the Spring Festival, and with Xinjiang joining the express delivery "package area", the western consumer market is experiencing structural changes. According to data from Zhongtong Express Xinjiang Management Center, since January of this year, the business volume of Zhongtong Express in Xinjiang has increased by over 20% year-on-year, with annual packages accounting for more than 40%. The growth in express orders for daily necessities, household appliances, and other items is particularly significant. In the past, due to the constraints of express logistics costs, Xinjiang consumers often faced the dilemma of "expensive postage and slow delivery" when shopping online. This year, with the comprehensive implementation of "Xinjiang free shipping" by express delivery companies and mainstream e-commerce platforms, combined with increased investment in warehousing and logistics infrastructure by express delivery companies, Xinjiang consumers are experiencing an unprecedented upgrade in their online shopping experience. At the Wubu branch of Zhongtong Urumqi Water District, courier Abdushalam Yisram noticed that there have been many different New Year's goods appearing on the delivery list recently. "Previously, it was mainly fruits and clothing, but now there are more and more large items such as toilets and household appliances, and many packages weigh over 10 kilograms. To cope with the surge in parcel volume in Xinjiang region, Zhongtong Express has implemented a "pre storage" strategy in Xi'an, Shaanxi, and built new regional distribution sites in Urumqi, Yili, Kashgar and other places, adding 31 township service outlets. Through the "consolidation warehouse+mainline direct delivery" model, major cities such as Urumqi and Korla can achieve "three-day delivery". We have also set up a dedicated delivery line for large items such as furniture and home appliances, which has increased the delivery time by 62%. ”Zhang Zhenjian, head of the Xinjiang business department of Zhongtong Express, said that the free shipping policy not only makes it smoother for consumer goods to enter Xinjiang, but also makes it more efficient for Xinjiang specialties to leave Xinjiang. During the New Year's Goods Festival, the express delivery volume of Xinjiang lavender products, jujubes, walnuts and other agricultural specialty products increased by 53% year-on-year. With the continuous improvement of network connectivity in the central and western regions, the shortcomings of delivery services have transformed into potential areas for business growth, effectively promoting the better integration of the central and western regions into the unified national market. Data shows that in 2025, the number of packages delivered to villages by the Xizang Autonomous Region through the universal postal service network will exceed 6 million, 2.5 times that of 2024. The continuously improving delivery network and service scenarios not only provide support for accelerating the release of consumer potential in the sinking market, but also effectively meet the new consumption demands during the Spring Festival travel rush. During the Spring Festival travel rush, more and more tourists are choosing the mode of "flying by car". According to the person in charge of Debon Express, users only need to place an order on the mini program, and the courier will come to their door and drive the car away, providing free loading and unloading and vehicle inspection services. The vehicle transportation trajectory can be viewed in real time through the official website, and each order will also come with high insurance, forming a service loop of "transparent quotation professional transportation real-time tracking safety guarantee". At present, the car lift service has covered core cities such as Shanghai and Beijing, and combined with the efficient transportation network nationwide, it can achieve precise accessibility in both directions and across regions. Since 2025, the rural delivery environment has been effectively improved. The express delivery industry has effectively met new consumer demands and integrated with modern agriculture, advanced manufacturing, modern commerce, and other industries. The scale of the express delivery market has steadily expanded, especially in supporting the sustained release of rural consumption vitality. At the same time, relevant departments promptly addressed the issue of illegal charges reported by the public, effectively improving the consumption environment of rural delivery services. According to monitoring data released by the State Post Bureau, in December 2025, the problem of illegal express charges in 26 provinces, regions, and municipalities was curbed. After evaluation, 90% of the established villages currently provided services by directly operated enterprises have been established; The proportion of franchise enterprises entering villages has reached one-third, an increase of 9 percentage points from the first half of the year. From a national perspective, the number of violations of fees reported by users in key areas through appeal channels and the number of problems discovered through public opinion monitoring have both shown a significant downward trend, with reductions of 66.7% and 77.8%, respectively. As the delivery of New Year's goods reaches its peak, ensuring that every New Year's package enters the village and household is crucial to the vital interests of the general public. Next, how to establish a long-term mechanism to ensure the postal experience of farmers? Liu Ying introduced that in response to the problem of illegal charges for receiving mail and express delivery in rural areas, the State Post Bureau will improve the linkage mechanism between appeals, letters and visits, public opinion and law enforcement, strengthen the supervision mechanism in key areas, promote the deepening of the source governance mechanism and other measures, focus on building a long-term governance mechanism, and achieve the "dynamic elimination" of illegal charges. Postal express delivery plays an important role in serving the "last mile" of rural areas. In 2026, the State Post Bureau will carry out special pilot projects for express delivery to village postal security in rural areas of central and western China, strengthen supervision and inspection of rural mail delivery services, urge express delivery enterprises to fulfill their legal obligations, strengthen development guarantees and other measures, fully play the role of universal postal service network security, and help improve the level of public services in rural areas, "said Liu Ying. At the same time, we will continue to promote the reform of the appeal handling operation mechanism, carry out special rectification actions for real name collection and delivery, promote the implementation of labor contract system by express delivery enterprises, carry out vocational skill improvement training actions for postal express delivery industry, and collaborate to promote the construction of friendly scenes for express delivery personnel, and promote high-quality development of the industry. At present, more and more New Year's packages are entering the delivery channels, and express delivery drivers can be seen running on the streets and alleys at any time. Liu Ying stated that due to many people returning home for the Chinese New Year and traveling abroad, the demand for postal and delivery services will also be relatively flat. Postal and express delivery companies need to balance the needs of the public for postal services and the expectations of young people for family visits. During the Spring Festival holiday, they should continue to provide universal postal services, develop reasonable operational plans, and meet the basic postal and delivery service needs during the holiday. Express delivery personnel who work overtime during the Spring Festival holiday should be promptly and fully paid overtime wages and holiday subsidies, and actively provide catering, accommodation, medical and other service guarantees for employees who work overtime during the holiday. During the Spring Festival travel rush, rainy, snowy, and freezing weather is prone to frequent delivery. If express delivery is delayed due to this, we also call for understanding from all sectors of society. (New Society)