The round and furry "fur ball" can be magnetically attracted to the shoulder, and its "eyes" are full of vivid emotions, capable of making unique responses to every touch... Recently, the reporter saw this cute AI toy at Xiamen Maiming Intelligent Technology Co., Ltd. Compared with traditional toys, AI toys can learn user preferences, perceive their emotional changes, provide emotional value, and bring a unique companionship experience through interactive methods such as touch and voice. ”Wu Weiming, General Manager of Xiamen Maiming Intelligent Technology Co., Ltd., introduced that in the past year, based on multiple large language models and self-developed mental algorithms, the company's team has successfully developed four AI toys for different scenarios such as home companionship, car driving, and cultural tourism. The rapid implementation of the product is attributed to Xiamen's in-depth implementation of the "AI+" initiative. Since the approval of the establishment of the Fujian Province (Xiamen) Artificial Intelligence Industrial Park in July 2023, the local government has solved problems in application scenarios, strengthened policies, built platforms, and optimized services, accelerated the release of the "AI+" effect, and promoted AI empowerment of thousands of industries. Previously, He Yaqiong, Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, stated that toys have developed into an important carrier for the integration and innovation of AI technology; The role in people's lives has evolved from a single entertainment function to a "smart partner" that integrates educational enlightenment, emotional companionship, creativity stimulation, and other attributes; Breaking the age limit of traditional toy products, it greatly meets the diverse consumption needs of various age groups. Guangdong and other traditional toy industry clusters have successively introduced policy measures to actively promote the deep integration of AI and the toy industry. Guangdong Province has issued the "Action Plan for Accelerating the Empowerment of Artificial Intelligence in the Toy Industry in Guangdong Province (2025-2027)", proposing that by 2027, the operating revenue of the province's large-scale toy industry should reach 100 billion yuan, the penetration rate of AI toys should exceed 30%, and high-level industrial clusters such as Shantou, Dongguan, and Shenzhen should be cultivated as a key focus. Xiamen relies on the AI core industry foundation with a scale of 30 billion yuan to build incubators and innovation ecological communities, find scenarios for technology, find technology for scenarios, stimulate the innovation vitality of AI enterprises, and embark on the characteristic path of "AI+cultural and creative". AI toys are rapidly evolving from cutting-edge concepts to new categories for mass consumption. Early AI products felt very knowledgeable, but lacked a bit of 'humanity'. ”Wu Weiming said that the core experience of these products lies in "answering every question". In his view, the evolution direction of AI toys is not just about "appearance", but also about being endowed with vivid "personality" and "persona", surpassing tool attributes, actively attracting user interaction, and accurately meeting users' deep emotional needs. In order to inject "human flavor" into AI toys, Wu Weiming's team has built a self-developed mental algorithm on top of a general language model, which systematically characterizes the motivations, emotions, beliefs, and other aspects of characters through tens of thousands of parameters. This setting goes beyond simple sound imitation or defining characters through a few prompt words. At present, this algorithm has been applied to the deep replication of historical figures such as Li Bai and Su Dongpo. The future team hopes that users can continuously "feed" memories and stories about a loved one or idol, making AI toys become "emotional partners" with memories, preferences, and empathy. Of course, giving AI toys personality is only the first step. To break free from the trap of "buying them fresh for a few days and then leaving them idle", it is also necessary to evolve them from passive "response machines" to active "AI terminals" that integrate into user life scenarios. It should not just wait for instructions, but should be curious about the world like a true partner, have its own topics, and actively care about users. ”Wu Weiming said that achieving this requires toy designers to transform from hardware manufacturers to co creators of content and scenes, continuously updating the "active script" for toys through over the air download technology. By making technology invisible and dialogue return to nature, AI toys will become a daily presence that touches every corner of life and carries the emotional companionship of a generation. ”He said. (New Society)