The "15th Five Year Plan" proposes to "vigorously boost consumption. Deeply implement special actions to boost consumption. Coordinate the promotion of employment, income growth, and stable expectations, reasonably increase the proportion of public service expenditure in fiscal expenditure, and enhance residents' consumption capacity". China has a population of over 1.4 billion and is one of the largest and most promising consumer markets in the world. However, the relatively low household consumption rate and insufficient household consumption have become important factors restricting the sustained expansion of domestic demand. In December 2025, the General Office of the Ministry of Commerce, the General Office of the People's Bank of China, and the General Office of the State Administration of Financial Regulation issued a notice on strengthening the coordination between commerce and finance and boosting consumption to a greater extent. To further leverage the important role of financial services in driving consumption growth and promoting consumption transformation and upgrading, we need to strengthen financial support from both the supply and demand sides of consumption, and help unleash the potential for consumption growth. Finance can assist consumption in multiple ways. Firstly, finance can promote economic growth and drive an increase in residents' income levels. Consumption is a function of income, generally speaking, the higher the income level, the stronger the consumption ability. The countercyclical and cross cyclical regulatory effects of monetary policy can support the real economy, promote employment and income growth among residents, and thus increase consumer demand. Financial products suitable for family wealth management can also increase residents' financial assets and property income, consolidating the foundation of residents' consumption. Secondly, finance can alleviate the short-term liquidity constraints on household consumption. Short term liquidity constraints are an important factor currently constraining residents' consumption. In response to the debt problems and poor asset liquidity of some households, finance can alleviate the temporary liquidity constraints of residents through consumer credit and other means, fill the available assets for residents' consumption, timely meet their consumption needs, and promote the conversion of current income into consumption. Again, finance can improve the consumption situation of the elderly population. The overall level of consumption rate in our country is relatively low, which is directly related to the consumption psychology of "saving more and consuming less" among the elderly population and the deepening degree of population aging. Finance can promote investment and financing in the elderly care industry, innovate aging friendly services, meet diversified elderly care needs, and cultivate new consumption growth points in solving the urgent and difficult problems of the elderly through financial products such as credit, insurance, and wealth management, as well as monetary policy tools such as inclusive elderly care special refinancing. Finally, finance can increase the supply of high-quality consumption. By increasing financial support for key areas of consumption, credit allocation for key areas of consumer infrastructure construction such as cultural tourism and sports facilities, event and performance venues, strengthening credit support for small and micro enterprises in wholesale and retail, catering and accommodation, improving consumer infrastructure, enhancing consumer service quality, increasing the diversity of consumer supply, and ultimately promoting the improvement of consumer supply efficiency. To leverage the role of financial power in boosting and expanding household consumption, it is necessary to organically combine the in-depth implementation of the special action to boost consumption with the deepening of financial supply side structural reform, focusing on unleashing consumption potential, stimulating consumption vitality, enhancing residents' willingness to consume, and better meeting the demand for financial services in the consumption sector. Give full play to the overall and structural role of finance, and enhance the consumption potential of residents. Persist in placing financial support for stable employment in a more prominent position, comprehensively utilizing various monetary policy tools such as refinancing and rediscounting, strengthening financial services for private and small and micro enterprises, individual businesses and other business entities with strong employment absorption capabilities, and promoting multi-channel employment and entrepreneurship for workers. Cooperate with the implementation of the urban and rural residents' income increase plan, increase the income of urban and rural residents through multiple channels, promote the simultaneous development of residents' business income, property income, and wage income, and consolidate the foundation of residents' consumption. Strengthen the targeted promotion of consumption through finance and stimulate consumption vitality. Develop differentiated plans for residents with different income sources, age groups, and risk resistance abilities, and provide targeted differentiated credit products. Targeting the needs of the middle-income group, providing personalized, precise, and customized financial services to enhance their marginal propensity to consume, and fully leveraging their role as the main driving force for consumption growth. Appropriately relax the threshold for consumer credit, provide targeted financial products and services for residents with lower assets, and alleviate the strong credit constraints faced by low-income families and small and micro enterprise entrepreneurs with insufficient assets. Intensify innovation in consumer credit and develop more new consumer finance products targeting emerging consumer scenarios such as sports events, performances, and folk culture. At the same time, we will increase financial support for consumer supply, encourage financial institutions to actively connect with credit projects in the consumer sector, strengthen credit support for commercial facility renovation and commercial circulation system construction, provide full industry chain and full life cycle financial services for high-quality project construction, increase high-quality consumer supply, and stimulate residents' consumption vitality. Expand the coverage of financial service consumption and enhance the consumption willingness of various groups. Continuously improving the accessibility and convenience of financial services to meet the financial needs of new citizens such as college graduates, individual businesses, and blue collar and white-collar workers in various industries. Deeply explore the financial needs that are suitable for the elderly population, grasp the changing trends in the consumption psychology and behavior of elderly consumers, reasonably design financial products and services that are suitable for the elderly group, expand new scenarios for aging consumption, and improve the consumption level of the elderly population. Continuously deepening agricultural financial services, strengthening the coupling with rural consumption preferences, allowing more consumer credit products to flow into rural areas, and improving rural consumption levels. Strengthen financial literacy education, encourage consumers to make reasonable use of credit tools to improve or smooth consumption levels and enhance residents' willingness to consume while ensuring financial security. Deepen supply side innovation in consumer finance to better meet the demand for financial services in the consumer sector. Supply side innovation is the key to consumer adaptation. To leverage the advantages of wide coverage and high level of convenience in digital finance, we need to rely on artificial intelligence and big data algorithms to explore the role of user consumption data and behavior data, and achieve precise drip irrigation and inclusive access to consumer finance services. Strengthen the innovation capabilities of financial institutions in "scenario and technology" business, build a consumer finance service system that is oriented towards multiple levels, scenarios, and groups, dynamically generate customized consumer finance service solutions, and meet the diverse and flexible consumer finance product needs of consumers. By relying on technologies such as big data and cloud computing, we aim to improve the high-speed and accurate risk management model for financial institutions. We provide differentiated products, interest rates, and repayment cycles based on consumer scenarios, enhance the pricing and risk control capabilities of financial institutions, and improve the quality and efficiency of financial service consumption. (New Society)