In recent years, a "China-Chic" carrying the Chinese culture has become popular, and cultural elements are injecting new vitality into consumption. This symbiosis and prosperity of culture and economy not only enhances the global reputation of Chinese brands, but also gives rise to new models, services, and scenarios in the consumer sector. Recently, the reporter investigated in many places to explore the internal logic of cultural genes embedded in the industry and the flow code of the "China-Chic" consumption boom. Entering the stationery section of Yiwu International Trade City feels like entering a miniature 'Chinese cultural kaleidoscope'. The ink landscape style letterhead, bookmarks printed with seal seals, ballpoint pens painted with palace patterns... attracted Indonesian businessman Jemadu to stop and choose: "They are not only cost-effective, but also have a very Chinese style design, which is very popular in our area." "We received hundreds of thousands of orders in a day and added more than 20 new customers on WeChat. ”Xiaolu, the store manager of a stationery company in Zhejiang, told reporters with a smile that it is common for foreign businesses to place orders here specifically for cross-border transactions. LABUBU's "Circle Powder" overseas market and innovative ceramic trees have become a new choice for foreign decoration... From fashion and beauty to technological products, nowadays, more and more Chinese products and brands are leveraging their profound cultural heritage and cutting-edge innovative concepts to create a "Chinese style" in the international market. Recently, original metal splicing toys that embody Eastern aesthetics, such as the "Ten Mile Red Makeup" inspired by ancient Chinese wedding customs and the "Thousand Corner Lamp" derived from intangible cultural heritage, have sold well in over 100 countries and regions. The independent brand "Pinku" leads the trend of 3D metal splicing creative products, with a global market share of over 90%. Ye Zuwei, Deputy General Manager of Dongguan Weishi Cultural Technology Co., Ltd., said that the company's export volume will increase by 15% year-on-year in 2025. Cultural attributes bring stronger vitality to products, and the three-dimensional products made by splicing flat metal sheets are like handicrafts, bringing beauty and a sense of achievement to consumers. Chinese brands continue to enhance their brand value in the global supply chain. ”Xu Chao, secretary-general of the Cultural Innovation and IP Special Committee of the China Advertising Association, said that China-Chic brand's going abroad is not a simple commodity sale, but a vigorous growth of cultural self-confidence, a powerful embodiment of technology innovation enabling industries and a deep exploration of Chinese brand internationalization. What is the traffic password behind the global popularity of domestic "trendy products"? Cultural heritage shapes unique charm and conveys Eastern wisdom - "Chinese brands not only 'sell products', but also allow consumers to experience Eastern culture, philosophy, and wisdom. ”Wang Xianqing, Dean of the Modern Industry Research Institute at Guangdong Baiyun University, believes that the mystique, philosophical thinking, and aesthetic uniqueness inherent in Chinese culture are in line with the deep needs of global consumers for diverse civilization, sustainable living, and spiritual fulfillment. Just as purchasing Chinese makeup allows one to experience the "Eastern makeup charm", choosing Chinese cars with landscape interiors is a recognition of Chinese spatial aesthetics. Cultural empowerment+continuous innovation, enhancing consumer experience - In order to meet the diversified needs of the international market, Chinese enterprises continuously improve their designs and processes, and enhance the industrial value chain. Some local toy companies have used 3D printing technology to compress the development cycle of new products from 15 days to 3 days, achieving a transition from leading in scale to leading in strength. The "2025 Global Innovation Index Report" recently released by the World Intellectual Property Organization shows that China has entered the top ten in the global innovation index ranking for the first time. The popularity of China-Chic products not only benefits from the mature and efficient industrial chain supply chain system, but also epitomizes the acceleration of Chinese culture and creativity to the world. Hard power paves the fast lane for going global - by 2025, even in the complex situation of profound changes in the international environment and major challenges to the world economic and trade order, China will still achieve growth in imports and exports with more than 190 countries and regions. The busy scenes of the China Europe freight train, the Western Land Sea New Corridor, and the Hong Kong Zhuhai Macao Bridge constitute the "blood vessels" for Chinese brands to reach the world. The popularity of domestic 'trendy products' worldwide reflects the influence of traditional Chinese culture, showcases the creativity of foreign trade enterprises, and relies on the hard power of Chinese manufacturing. ”Wang Jun, Deputy Director of the General Administration of Customs, said. The vigorous growth of humanistic economy requires the empowerment of cultural core, the support of brand carriers, and the protection of systematic mechanism innovation. In recent years, China has introduced relevant measures such as the "Several Economic Policies on Promoting High Quality Development of Culture", and provinces such as Zhejiang and Guangdong have launched special plans to promote the transformation of the humanistic economy from a short-term boom to sustainable growth, injecting lasting momentum into boosting consumption and expanding domestic demand. The long-term path of precise policy drip irrigation, deep industrial coordination, and diversified scene expansion is gradually becoming clear. Opportunities and challenges coexist. ”Wang Xianqing frankly stated that the current development of humanistic economy still faces multiple challenges: serious homogenization of cultural IP, poor connection between cultural resource mining and industrial transformation... "The future global competition is no longer simply product competition, but a competition of brand ecology. ”Professor Zhuang Rui from the University of International Business and Economics believes that by integrating cultural attributes, local enterprises should continue to increase research and development investment, use new quality productivity to build brand strength, tell the cultural and brand stories behind technology well, and transform the "foreign trade transcript" into lasting "brand assets". More and more innovative products carrying Chinese culture and Eastern aesthetics are circulating globally. ”Wang Xianqing believes that actively promoting the "going global" of Chinese products, accelerating the construction of more globally influential brand matrices, is expected to promote Chinese brands to leap from manufacturing and processing to high-end cultural creation in the global value chain. (New Society)