In order to optimize and expand service supply, promote the improvement of service consumption quality and benefit the people, the General Office of the State Council recently issued the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" (hereinafter referred to as the "Work Plan"), which was released to the public on January 29th. The reporter noticed that the "Work Plan" proposes 12 policy measures from three aspects: stimulating the development vitality of key areas, cultivating the development momentum of potential areas, and strengthening support and guarantee. Among them, there are trillion dollar markets such as home services and travel services, as well as rapidly developing industries such as online audio and video. Taking the domestic service industry as an example, according to relevant industry associations and institutions' calculations, the market size of China's domestic service industry will reach 1.23 trillion yuan in 2024, and this market still has huge growth potential. The Ministry of Commerce previously stated that currently, the number of elderly people aged 60 and above in China has exceeded 300 million, and the number of elderly people aged 65 and above has also reached 220 million. There are also over 30 million infants and young children under the age of 3, and household services such as elderly care and childcare have become a rigid demand for many families. Hong Yong, deputy researcher at the Research Institute of the Ministry of Commerce, told reporters that in the future, with the continuous improvement of urbanization level, the deepening of social aging, and the increasingly small family structure, residents' dependence on domestic services will continue to increase, promoting the continuous expansion of the market scale, and the demand is upgrading from basic care to refined development. For example, infant and toddler care is extending to specialized services such as scientific early education, nutritional diet matching, sensory integration training, etc; Elderly care has gradually expanded to include higher-level needs such as chronic disease management, rehabilitation care, dementia care, and mental companionship. In Hong Yong's view, the "Work Plan" supports eligible domestic service enterprises to innovate service models, explore intelligent scenarios, expand home-based elderly care services, etc., accurately responding to the core trend of the current market upgrading from basic services to specialization and refinement, and helping to unleash trillion level market potential and improve service supply quality. Wang Yan, a researcher at the Circulation and Consumption Research Institute of the Ministry of Commerce Research Institute, told reporters that the policy also pays attention to pain points such as uneven service quality in the domestic service industry, aiming to promote the transformation of the domestic service industry from "fragmented" to "professionalized". Wang Yan further analyzed and pointed out that the "Work Plan" proposes to carry out special vocational skills training actions, promote the transformation of intermediary domestic service enterprises to employee system, and carry out hierarchical and classified supervision. These measures will be conducive to improving the professionalization and standardization level of domestic services, safeguarding the rights and interests of both consumers and workers; increasing high-quality supply, solving the problem of residents' inability to find and dissatisfaction in the field of domestic services, and alleviating the current pressure on elderly care, childcare, and other aspects. As another trillion level track, travel services have also become the focus of this policy support. According to data from the China Tourism Research Institute, the potential demand for the national travel market can reach 600 million people, and the overall market size is expected to be close to 3 trillion yuan. Hong Yong's analysis points out that the core of the policy is to transform short-term travel into medium - to long-term consumption by injecting health and cultural functions, which will significantly prolong the consumption chain and stay time, and have a particularly prominent driving effect on employment and industrial introduction in counties and small and medium-sized cities. Wang Yan also believes that the direction of this policy is shifting from supporting traditional "sightseeing tourism" to encouraging longer and deeper "travel" models. In the Work Plan, policies such as cultivating travel destinations, revitalizing idle rural resources, and encouraging local integration to digest existing real estate are implemented to support the construction of travel project land and service facilities. This not only accurately meets the health and wellness needs of the silver haired population, but also introduces consumption and active markets to rural areas, thereby promoting coordinated development between urban and rural areas. In addition, online audiovisual services, performance services, sports event services, etc. have also become the focus of policy support. Hong Yong analyzed that these policy deployments are in line with the current shift in consumption from "satisfying material needs" to "creating spiritual experiences". Taking online audio and video as an example, short dramas, ultra high definition videos, etc., while forming a rapidly growing content market, have also become important entry points for linking offline consumption and scene experience. Overall, Fu Yifu, a special researcher at Suzhou Commercial Bank, believes that the key areas encouraged in the "Work Plan" accurately correspond to the dual trends of current consumption upgrading and improvement of people's livelihoods. These fields have dual attributes of improving quality and benefiting the people, as well as driving the economy: on the one hand, they can directly fill the gaps in services and improve the quality of life; On the other hand, as a trillion level or high growth track, it can effectively drive employment and industrial chains, help expand domestic demand, and stabilize growth. The reporter also noticed that the policy clearly states in the safeguard measures to improve the standard system and strengthen credit construction. Fu Yifu pointed out that credit and standards are the institutional cornerstone for the healthy development of service consumption. For example, establishing a credit platform and reward and punishment mechanism can effectively reduce transaction trust costs in areas such as home economics and travel, and enhance consumer willingness; Unifying service processes and quality standards, such as grading household services and standardizing car maintenance, can force companies to improve service quality, reduce consumer choice difficulties, and promote industry scale development. These safeguard measures will work together to optimize the consumption environment, protect consumer rights and interests, guide enterprises to operate in compliance, provide institutional guarantees for the high-quality development of the industry, and accelerate the formation of a virtuous cycle of supply and demand. ”Fu Yifu said. Overall, Wang Yan believes that policies focusing on areas closely related to residents' daily lives, paying attention to practical issues such as "one elderly and one small", convenient living, and spiritual and cultural needs, can not only effectively stimulate consumption, but also better meet the needs of people for a better life. (New Society)