On January 29th, the Ministry of Culture and Tourism officially launched the 2026 National Spring Festival Culture and Tourism Consumption Month in Quanzhou, Fujian Province. It organized cultural and tourism consumption activities around the Spring Festival holiday to better meet the needs of the people for a happy and prosperous New Year. The consumption month will last from the end of January to early March, during which various regions will launch a variety of seasonal cultural and tourism products and activities around hot topics such as New Year's customs, performances, exhibitions, ice and snow tours, cold escape tours, and parent-child tours. About 30000 cultural and tourism consumption activities will be held, and over 360 million yuan in consumption subsidies will be issued. Measures such as ticket reductions, ticket linkage discounts, and cross regional cultural and tourism discounts will be introduced to increase the inclusive policies for direct residents and tourists, providing more cultural and tourism choices for the people to celebrate the New Year. (New Society)