In recent years, Ding'an County in Hainan Province has actively explored new paths for the integration of "rural coffee" culture and tourism. 18 rural coffee shops are scattered in 10 townships throughout the county, deeply integrating the unique culture, ancient village charm, and rural scenery of each township, making "rural coffee" a new carrier of local culture in Ding'an. Ding'an is creating a diversified business model of "Coffee+" and collaborating with local cultural and tourism resources to launch a series of activities such as check-in and cultural and creative activities. This not only cultivates a distinctive new consumption model for rural culture and tourism, but also continuously enhances the brand of "Ding'an Rural Coffee" and becomes a distinctive new engine for promoting local rural revitalization. (New Society)