Think Tank

Social governance makes food delivery more 'transparent'

2026-01-28   

According to reports, the Market Supervision Administration of Zhengzhou City, Henan Province recently launched the "Zhengqi Pioneer Random Photography", mobilizing delivery riders to take pictures of "ghost delivery" at will. A batch of "ghost delivery" has been verified by relevant departments. This move has been well received by many netizens. Takeout has already entered an important channel for consumers' daily dining consumption, and food safety in takeout has become a bottom line that must be firmly guarded. Ghost takeout "refers to food and beverage delivery businesses that do not have dining venues and have poor hygiene conditions. Ghost food delivery is not a problem of one city, one place, but a common livelihood issue that urgently needs to be addressed. For this reason, in March 2025, the Opinions of the General Office of the CPC Central Committee and the General Office of the State Council on Further Strengthening the Supervision of Food Safety Chain proposed to "improve the comprehensive supervision mechanism of catering services", clearly "strengthen the online and offline integrated supervision of online ordering", "promote the platform and merchants to implement the" Internet plus+bright kitchen ", and strengthen the supervision and social supervision of takeout without meals". For the chaos of "ghost food delivery", the regulatory authorities launching reports from food delivery riders is a powerful measure. The job nature of this group allows them to come into contact with more "unprepared" catering businesses, and their efficiency in identifying problems and supervising chaos is also higher. At present, Zhengzhou provides a reward of 50 yuan for each reported issue of kitchen hygiene discovered by riders during meal pickup, greatly increasing their motivation. In fact, encouraging riders to "casually take photos" is not the first initiative in Zhengzhou. Similar measures have been taken in many cities in China before, and food delivery platforms are also encouraging riders to act as food safety supervisors. However, only by forming clear institutionalized support can more "ghost food delivery" be discovered and regulated. In the long run, to solve the chaos of food delivery such as "ghost takeout", multiple parties need to form a joint force and build a "Great Wall" to safeguard food safety. For example, regulatory authorities and platforms need to strengthen the source governance of catering businesses, strictly inspect their qualifications and the authenticity of their business premises; Regulatory authorities and platforms can entrust compliant third parties to conduct irregular spot checks on food delivery and catering businesses, forming a daily risk detection mechanism for food safety and promoting the normalization of constraints on external food sales; In terms of social co governance, we vigorously promoted a series of kitchen transparency measures, such as "Internet plus+Bright Kitchen" and "Food Safety Diary". It should be noted that the health and hygiene of takeaway food are key factors affecting consumer decision-making. When the production process of takeaway food can be inspected and monitored by consumers on the front end of the Internet, businesses naturally dare not make a fuss about food hygiene. In this process, as a key responsible entity, the platform should actively solve problems for food delivery merchants based on market rules, support their investment in "bright kitchen and stove" software and hardware equipment, improve the transparency of food safety information through multi-dimensional label display, and make the kitchen of catering merchants no longer a "hidden corner". A sufficiently transparent kitchen is conducive to the diversified development of the food delivery and catering industry. When 'ghost food delivery' has nowhere to hide, consumers can enjoy more fast and clean food delivery services. (New Society)

Edit:Luoyu Responsible editor:Jiajia

Source:GMW.cn

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