As the Chinese New Year approaches, the "New Year's economy" continues to heat up, and intangible cultural heritage, time-honored brands, and traditional collectibles are all upholding integrity, innovating, and revitalizing themselves. The emergence of intangible cultural heritage New Year's goods: a new flow of handmade New Year's flavors. Honghua Town, Tancheng County, Linyi City, Shandong Province, is a well-known Chinese knot production base in China. As soon as we enter the twelfth lunar month, this place turns into a red ocean. The traditional weaving technique of Chinese knots, a provincial-level intangible cultural heritage, is now weaving a huge industry with an annual output value of over 1.8 billion yuan and a market share of over 70% in the country. The prosperity of the market is rooted in the iteration of products. The Chinese knot in Honghua Town is no longer a single shape in memory. From family workshops to industrial parks, from offline exhibitions to cloud based overseas expansion, the story of Honghua Town is a microcosm of the transformation of China's countless intangible cultural heritage "annual economy". It shows us that true inheritance is not about holding on, but about constantly creating new patterns through shuttle and connection like the red rope in this hand. Intangible cultural heritage New Year's goods are no longer "old items" in memory, but "trendy products" that carry contemporary life aesthetics and drive urban and rural consumption. With innovation as the key, the century old brand "reverse aging" has grown beyond the East Fourth Station of the subway, and the newly upgraded Longfu Temple block is now in sight. The green and grey architectural complex continues the traditional style of old Beijing with green bricks and grey tiles, and cleverly incorporates modern architectural design elements such as terraces and corridors. Various new businesses and old brands are scattered in the block, bringing new vitality to Longfu Temple. Can you unlock a new experience of treasure hunting while strolling and eating at Longfu Temple? As the "top stream" of traditional Chinese pastries in Beijing, Daoxiang Village also opened its third "Zero Store" at Longfu Temple in the summer of 2024. Unlike traditional stores in Daoxiang Village, Beijing, "Zero Treasure Hunt" is not just selling Chinese pastries on site, but more like a theme park hiding traditional food culture. To welcome the Chinese New Year of the Horse, the "Zero Treasure Hunt Hall" in Daoxiang Village, Beijing has ingeniously created a series of products with the theme of "horse", cleverly integrating traditional craftsmanship and artistic elements, and presenting consumers with a New Year gift that carries blessings. Beijing Daoxiang Village has successively launched three "zero stores", which bring wonderful fusion of food and culture, allowing more consumers to truly feel the innovation and vitality of time-honored brands. Boss, gather and rejuvenate! Igniting the Spring Festival consumption boom, Jingui Grand Collection was established in 1957 in Jingui Town, Helan County, Ningxia. After nearly 70 years of development and growth, it has now become a well-known "internet celebrity grand collection". As the Spring Festival approaches, Da Ji has a wide variety of products and crowds, exuding a strong New Year atmosphere. In recent years, through strengthening environmental governance and upgrading infrastructure, Jingui Daji has continuously "revitalized" and become a popular spot for local check-in. As the Spring Festival approaches, the "annual economy" here is also becoming increasingly prosperous. From March to September 2025, Jingui Daji implemented the second phase of environmental improvement and renovation project. The clean and standardized environment has continuously amplified the brand influence of Jingui Daji, helping the town to receive over 1.5 million visitors annually. Nine major markets in Jingmen, Hubei, New Year's goods in Anding District, Dingxi City, Gansu Province, and Shangshuiquan Ecological Market in Hunnan District, Shenyang City, Liaoning Province have successively opened... Hurry up to the big markets, buy New Year's goods, taste delicious food, and immerse yourself in the rich flavor of the New Year. The consumption heat in the big market hides the most tangible New Year flavor and economic vitality, confirming the strong resilience of the "New Year economy" and outlining a picture of prosperous consumption and improved people's livelihoods for the new year. From handmade New Year's flavors to old-fashioned and trendy, and then to market fireworks, diverse business formats activate the vitality of New Year consumption, outlining a prosperous New Year economic landscape with improved people's livelihoods.