The Proposal of the Central Committee of the Communist Party of China on Formulating the 15th Five Year Plan for National Economic and Social Development requires the in-depth implementation of the project of inheriting and developing excellent traditional Chinese culture, promoting systematic protection and unified supervision and inspection of cultural heritage, strengthening effective protection and dynamic inheritance of historical and cultural cities, blocks, villages and towns. Strengthening the effective protection and dynamic inheritance of historical and cultural villages and towns not only enriches and develops the construction of rural culture in the new era, but also empowers the development of various rural undertakings in the new era. The active inheritance and protection of rural traditional cultural values is not only an inevitable choice to address the current situation of rural traditional cultural protection, but also an inherent requirement for rural revitalization. China's rural areas are vast and rich in traditional cultural resources. There are not only intangible cultural heritage such as Paper Cuttings, shadow play, but also well preserved ancestral halls, traditional buildings of different styles and other material cultural heritage. These precious cultural heritages carry the memories of rural history and have become traditional cultural objects that urgently need systematic protection and excavation. The active inheritance and protection of traditional cultural values in rural areas are conducive to the prosperity and development of cultural undertakings for rural revitalization. We need to organically combine the protection, inheritance, development, and utilization of China's agricultural civilization, and combine the excellent heritage of China's agricultural civilization with modern civilization elements, endowing it with new era connotations, and allowing China's long-standing agricultural civilization to showcase its charm and charm in the new era. Some rural areas, due to their large population and vast territory, have become scattered areas of intangible cultural heritage and ancient cultural relics. The traditional customs passed down from generation to generation, exquisite intangible cultural heritage handicrafts, and ancient cultural relics and relics with high cultural value constitute a solid foundation for cultural innovation and effective transformation in the new era. Realizing cultural prosperity through inheritance is directly related to the demand of rural residents for high-quality cultural life. Implement rural cultural relic protection projects and strengthen the systematic protection of characteristic cultural resources such as traditional villages, cultural relics, and agricultural cultural heritage. On the basis of continuously promoting the demonstration of centralized and contiguous protection and utilization of traditional villages, we will deepen the excavation, organization, and dynamic inheritance of rural intangible cultural heritage, and promote the deep integration of traditional elements with modern living scenes. This can not only rejuvenate the vitality of traditional culture, but also meet the spiritual and cultural needs of the masses in a form that they enjoy, injecting lasting momentum into rural revitalization. Protecting the traditional cultural values of rural areas through active inheritance, activating the driving force of rural development through industrial integration, and creating an eternal driving force for sustainable rural development. The rural traditional characteristic cultural industry is both a culture and an industry, which can not only promote traditional culture, but also promote rural revitalization. The core of rural revitalization, as a systematic development project in various fields such as rural economy, society, and culture, lies in building an endogenous driving force for sustainable development. Among them, economic development is not only the foundation of rural revitalization, but also the sustainable engine for promoting rural prosperity. In this context, promoting the dynamic inheritance and creative transformation of rural traditional culture has become a key path to activate the potential of rural economic development. To achieve creative transformation of rural traditional culture and launch industrial cultural achievements based on characteristic culture that promote the combination of tradition and modernity, it is necessary to develop a product system that combines cultural connotation and market value based on the needs of the times. On the one hand, by developing cultural themed tourism routes such as visits to ancient villages and exhibitions of ancient relics, static cultural resources can be transformed into dynamic economic value; On the other hand, by setting up intangible cultural heritage exhibition halls, intangible cultural heritage workshop experience areas, and other facilities within villages, a complete industrial chain of "display experience consumption" can be constructed to achieve a win-win situation for cultural and technological inheritance and modern industrial value-added. Practice has proven that this dynamic mechanism of inheriting traditional excellent cultural values effectively promotes the development of county-level characteristic economy, cultivates and strengthens rural characteristic industries, effectively implements the requirements of the 15th Five Year Plan, and promotes the implementation of rural industrial integration strategy. To inherit and protect the traditional cultural values of rural areas in a dynamic manner, effectively shape a new style of rural civilization, and achieve new rural governance in the new era. Rural revitalization requires both shaping and soul building. We must deeply explore, inherit, and innovate excellent traditional local culture, promote new trends and righteousness, promote the transformation of customs and traditions, cultivate civilized rural customs, good family traditions, and simple folk customs, and radiate a new atmosphere of rural civilization. Rural revitalization is a process of inheriting excellent traditional Chinese culture and continuously improving rural civilization. It not only continues the historical context, but also injects cultural momentum into rural governance in the new era, achieving a two-way improvement of rural civilization and governance efficiency. One is to cultivate a civilized rural style in the new era through cultural individuals. To inherit and protect the traditional cultural values of rural areas in a dynamic manner, it is necessary to continuously explore the civilized values of nurturing and educating people in traditional excellent culture, constantly promote traditional Chinese virtues, and achieve the shaping of a civilized rural style in the new era. Explore the value concepts of respecting the elderly and loving the young, and contributing to society in traditional excellent culture, fully integrate the core socialist values, reshape the recognition of traditional and modern civilization, continuously improve the cultural literacy of villagers, and achieve the combination of personal comprehensive development and rural contributions. The second is to promote governance through regulations and innovate rural governance models. Combining the governance wisdom of traditional rural rules and regulations with the requirements of rural revitalization strategy, integrating the rural rules and regulations in traditional excellent culture with the requirements of rural revitalization in the new era, integrating the moral concepts in traditional culture into rural governance, and forming a good social atmosphere. The third is to build a comprehensive civilization ecology by using points as a guide. Focusing on small family units, promoting traditional virtues to take root in the family field through the cultivation of excellent family traditions and teachings, and building a shared and collaborative neighborhood governance network through the demonstration of civilized families, forming a comprehensive civilization pattern of "each household strives for innovation and every village competes for beauty", realizing the "micro governance" of "small beauty" in the family, and ultimately promoting the overall transformation of the cultural environment of rural revitalization from the point to the surface and from the surface to the inside. (New Society)