Optimize the implementation of trade in of consumer goods; Carry out pilot reforms in automobile circulation and consumption; Launch a pilot program for rewarding invoices; Promote the introduction of a number of practical and effective policy measures, such as promoting the first round economy; Deepen the pilot opening up of fields such as cloud computing, biotechnology, and wholly foreign-owned hospitals; At the press conference of the State Council Information Office on January 26, it was learned that in 2026, boosting consumption will face a combination of policies, with increasing efforts to benefit the people becoming an important direction. Consumption, as the main engine of economic growth, will have a new breakthrough in 2025. This year, the total retail sales of consumer goods in China exceeded 50 trillion yuan for the first time, and the contribution rate of consumption to economic growth reached 52%. This fully demonstrates the vitality and resilience of China's super large market, "said Yang Mu, Director of the Market Operation and Consumption Promotion Department of the Ministry of Commerce, at the press conference. She also proposed that in 2026, efforts will be made in three aspects: policy formulation, event organization, and scenario optimization to further boost consumption. Specifically, in terms of policies, we will increase efforts to benefit the people, including optimizing the implementation of trade in programs for consumer goods, and promoting the consumption of bulk durable goods such as automobiles, home appliances, digital and intelligent products; Carry out pilot reforms in automobile circulation and consumption, further unleashing the potential of automobile consumption; Carry out the pilot work of rewarding invoices well; Promote the introduction of a number of practical and effective policy measures, such as promoting the first round economy. In terms of organizing events, the Ministry of Commerce will focus on three main themes: product consumption, service consumption, and consumption scenarios. This year, the Ministry of Commerce will organize more than 20 "Buy in China" themed events, organize "city specific" events in 15 international consumption environment pilot cities, support local "local station" events, and create a strong consumption atmosphere through a unified theme and distinctive activity matrix. In terms of optimal scenarios, we will accelerate the cultivation and construction of international consumption center cities, promote pilot projects for international consumption environment construction and new consumption formats, models, and scenarios, and create a group of new consumption scenarios with wide driving force and high display. Hong Yong, deputy researcher at the Research Institute of the Ministry of Commerce, told reporters that standing at a new starting point of breaking through 50 trillion yuan, the policy to boost consumption in 2026 will pay more attention to system integration and precise efforts. On the one hand, by optimizing the implementation of measures such as exchanging old for new consumer goods and promoting the reform of automobile circulation consumption, we will continue to unleash the potential of bulk durable consumption and stabilize the consumption base; On the other hand, expanding consumption increment through consumer activities and piloting new formats, models, and scenarios. The policy 'combination punch' focuses on both short-term stable growth and medium - to long-term structural optimization, which is conducive to promoting a positive interaction between benefiting people's livelihoods and promoting consumption. It is worth noting that service consumption is placed in a key position in policy design. According to data from the National Bureau of Statistics, in 2025, China's service retail sales will increase by 5.5% compared to the previous year, which is 1.7 percentage points higher than the growth rate of commodity retail sales during the same period, becoming an important highlight in the annual economic operation. The National Standing Committee meeting held on January 16th proposed to accelerate the cultivation of new growth points in service consumption, support the emergence of new business models and scenarios, increase the supply of high-quality services, solve problems such as credit, standards, and safety management, and promote the improvement of service consumption to benefit the people. With the clarification of policy deployment, specific measures are expected to be accelerated. The Ministry of Commerce stated that in 2026, it will continue to implement the action of improving service consumption quality and benefiting the people, and work with relevant departments to promote the improvement of supply levels in cultural and entertainment, tourism and leisure, catering and accommodation, sports events, medical and health fields. The reporter also noticed that "openness" has become another key lever to promote the improvement and expansion of the service consumption market. The Ministry of Commerce has made it clear that it will adhere to the principle of "opening up to the outside world and opening up to the inside world". On the one hand, we will expand the high-level opening up of the service industry, deepen pilot projects in areas such as cloud computing, biotechnology, and wholly foreign-owned hospitals, guide foreign investment in the service consumption sector, and enrich the supply of high-quality and diversified services; On the other hand, we will clean up unreasonable restrictive measures in the service consumption field that do not conform to market rules and hinder consumption upgrading, reduce hidden barriers, and encourage all types of business entities to compete fairly and develop in an orderly manner. Zhu Keli, the founding director of the National Research Institute for New Economy, told reporters that from a guiding perspective, the policy not only closely follows the trend of residents' consumption shifting from survival oriented to development oriented and enjoyment oriented, but also focuses on precise measures in high growth areas of service consumption such as culture, tourism, sports, and healthcare; Based on the advantage of a super large market, we activate the vitality of business entities through "opening up to the outside world and opening up to the inside", taking into account both the people-oriented orientation and market rules, injecting long-term momentum into the sustained recovery of consumption. The driving effect of a series of measures on the service consumption market will be comprehensive. ”Zhu Keli further analyzed that the open pilot projects in fields such as cloud computing and foreign-owned hospitals will guide the accelerated landing of high-quality service resources worldwide, not only enriching service supply, but also forcing local business entities to enhance their competitiveness. The clearance of unreasonable restrictive measures and the elimination of hidden barriers will further smooth the circulation of the service consumption market. The continuous inflow of foreign capital resonates with the release of vitality in the local market, which will fully demonstrate the multiplier effect of service consumption, drive the coordinated development of upstream and downstream industries, and promote service consumption as an important engine for driving domestic demand and promoting high-quality economic development