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Don't let 'trial consumption' become a discount area for consumer rights

2026-01-27   

At present, trial classes, trial equipment, and trial products are increasingly appearing in the consumer market. However, once the word "trial" is used, it seems to discount product quality and consumer rights protection. Even in the product usage process, "extra meaning" may be added, such as some trial products can only have written reviews and cannot have advisory reviews. Trial consumption "refers to businesses guiding consumers to try before making a purchase by providing samples, short-term experiences, low prices, or free trials. For businesses, "trial consumption" is a low-cost promotional tool that can effectively attract customer traffic and cultivate potential customers; For consumers, 'trial consumption' opens a window to learn about goods or services, which helps reduce the risk of blind purchases. However, in reality, some businesses regard "trial consumption" as a gray area where consumer rights can be "discounted". Some merchants repackage unsold or defective inventory into genuine products for sale. Consumers may feel that the products are still acceptable during testing, but the quality of the actual purchased products is significantly different from that during testing; Some treat trial consumers differently, provide perfunctory service, and even attach unreasonable conditions, such as mandatory requirements for positive reviews and prohibition of criticism. These practices not only disrupt the consumer experience, infringe upon their rights to information, fair trade, and supervision and evaluation, but also damage the reputation of the merchants themselves. Trial consumption mainly includes two modes: low price trial and free trial. Regardless of the form used, strict adherence to laws and regulations such as the Consumer Rights Protection Law and the Product Quality Law is required. Even for free trial products, merchants are not allowed to arbitrarily reduce their own responsibilities. According to relevant laws and regulations, when providing goods or services to consumers (including free provision in the form of rewards, gifts, trials, etc.), operators must ensure that the goods or services meet the requirements for safeguarding personal and property safety. If there are defects in free goods or services that do not violate mandatory legal provisions and do not affect normal performance, the operator should truthfully inform consumers before providing them. 'Trial consumption' is not a consumption behavior where consumer rights can be arbitrarily discounted. When conducting such activities, merchants must adhere to the legal and integrity bottom lines, ensure the quality and safety of goods or services, fully, truthfully, and accurately fulfill their disclosure obligations, eliminate false advertising and misleading advertising, and effectively protect consumers' various legal rights. Regulatory authorities and e-commerce platforms also need to keep up with the development of the "trial consumption" model and improve their supervision mechanisms. Market regulatory authorities should strengthen spot checks and supervision on the quality, labeling standards, and promotional language of trial products or services, provide compliance guidelines for marketing and publicity, investigate and punish false and misleading advertising in accordance with the law, and consolidate legal boundaries and bottom lines. E-commerce platforms and offline shopping malls, as important carriers of "trial consumption" activities, should fulfill their responsibilities, establish and improve the review mechanism and dispute resolution mechanism for merchants participating in "trial consumption" activities, and take measures such as disconnecting links, removing products, and revoking the qualification of "trial consumption" activities for merchants with illegal infringement issues. Consumers should also establish the correct concept of "trial consumption", cherish the convenience of choice brought by "try first, buy later", and remain rational, wary of those overly exaggerated and ambiguous "free lunches". Consciously retain evidence such as activity pages, communication records, and physical photos when participating in trials. More importantly, maintain a positive mindset - since you have participated in the consumption process (whether it is paid or free according to the agreement), you have the corresponding consumer rights. If encountering infringement issues such as quality discrepancies, false advertising, and forced praise, one should not swallow their pride just because they think it is a "trial", but actively protect their own rights and interests. Ultimately, 'trial consumption' can only promote industry competition, enhance consumer experience, and ultimately benefit both businesses and consumers by upholding legal responsibilities and the bottom line of consumer rights without discounts. (New Society)

Edit:Luoyu Responsible editor:Wang Xiaojing

Source:Beijing Youth Daily

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