On January 26th, it was learned from the State Administration of Taxation that the State Administration of Taxation has recently used tax big data to track and analyze consumer behavior. The results show that with the precise empowerment of a series of policies, China's consumer market will have a variety of highlights in 2025, and various consumer demands will be effectively released. Among them, the number of overseas tourists who processed departure tax refunds increased by 305% year-on-year, the sales of refunded goods increased by 95.9% year-on-year, and the amount of refunded tax increased by 95.8% year-on-year. Trade in to activate mass consumer demand. According to invoice data, in 2025, the sales revenue of daily household appliances retail industry, kitchenware and sanitary ware retail industry, and mobile phone and other communication equipment retail industry increased by 17.4%, 12.9%, and 18.6% year-on-year, respectively. The sales volume and revenue of new energy passenger vehicles increased by 24.3% and 21.1% respectively year-on-year. The integration of culture and tourism ignites new vitality in consumption. According to invoice data, in 2025, the sales revenue of literary and artistic creation and performance will increase by 17.3% year-on-year. Immersive and scene based business innovation will promote the upgrading of cultural and tourism consumption. The sales revenue of travel agencies and related services, scenic spots, and leisure tourism activities will increase by 11.2%, 26.1%, and 14.6% year-on-year, respectively. Digital empowerment drives the vigorous development of new consumption. According to the invoice data, in 2025, the sales revenue of Internet life service platform and catering distribution will increase by 9.4% and 13.3% respectively year on year, accelerating the expansion of instant consumption. The consumption of digital culture, represented by games, anime, etc., has shown great potential, and the sales revenue of digital cultural services has increased by 16.6% year-on-year. The demand for sports and health industry consumption is strong. The sports economy breaks the traditional boundaries of consumption time and space. According to invoice data, in 2025, the sales revenue of sports exhibition services and sports consulting services will increase by 12.2% and 27.8% year-on-year, respectively. The sales revenue of health consulting services, health and wellness services, and sports and health services increased by 11.7%, 12%, and 16.5% respectively year-on-year. The demand for silver hair consumption is on the rise. According to invoice data, in 2025, the consumption of elderly care, social care and assistance, and nursing home services will increase by 24.9%, 23.1%, and 15.4% year-on-year, respectively. (New Society)