Consumption is an important engine to expand domestic demand and a key link to build a strong domestic market. The Central Economic Work Conference in2025 emphasized the need to “deeply implement the special action to boost consumption” and listed “releasing the potential of service consumption” as an important measure to boost and expand domestic demand. Digital service consumption is a representative area of new consumption and service consumption. This new consumption model breaks the limits of time and space, expands new consumption scenarios, consumers with more high-quality products and services, and vividly reflects the process of deep integration of the real and digital economies, thus injecting new vitality into the high- development of the real economy. Further exploring and enriching the new model of digital service consumption is an important focus of efforts to release consumption potential and to give full play to the leading of consumption in the supply and industrial development during the fifteenth Five-Year Plan period.

The formation and development of digital service consumption is the result of the joint action digital technology innovation and market demand expansion. The consumer internet, which has grown on the basis of digital technology, plays an important role of information interaction between supply and demand, producers and. With the trend of consumption quality improvement and upgrading, it has created new digital service consumption models such as online shopping, online booking, and mobile payment

Digital service consumption is also a typical field of real integration. On the one hand, digital service consumption can the blockages in traditional consumption patterns, such as mismatch between supply and demand and fragmentation of experience, greatly enhancing the shopping experience and living quality of consumers. On the other hand, service consumption has the characteristics of convenience, interactivity and efficiency, which can help physical operators to reduce operating thresholds and costs, expand sales channels, and enable them to provide high- products and services for a larger and more diverse consumer groups through digital means. In this process, the physical economy consumption scenarios expand from offline to online integration interaction, and new scenarios immersive, experiential and interactive digital service consumption such as smart business circles, smart blocks and smart stores continue to emerge, which enriches the consumption content. The deep application technologies such as artificial intelligence, virtual reality and augmented reality in the process of production and consumption also effectively drives the development of new business models such as "artificial intelligence   consumption" For example, smart wearable devices are the landing applications of artificial intelligence and digital twin technology in the field of consumption.
In practice, digital service consumption has become an innovative rapidly growing consumer field, which plays a strong leading role in enhancing consumption capacity, increasing consumption willingness and optimizing consumption environment. What is more worth noting is that digital service consumption can the continuous optimization of the production and circulation links of the real economy, and plays an important role in helping manufacturing enterprises to reduce costs and increase efficiency, change modes and shape brands, then effectively enhance the economic benefits of enterprises. Specifically, digital service consumption can prompt the operators of physical enterprises to make full use of the advantages of the digital economy in the fields of manufacturing of products, precise matching of supply and demand, and consumer customization, simplify the business process of enterprises, smooth the communication mechanism between manufacturers and consumers, effectively reduce transaction costs greatly improve profit margins, and even open up new growth paths. At the same time, under the traction of demand, enterprises can actively transform their business models, further deepen their with consumers, and transform from the traditional "production before sales" mode to the reservation mode of flexible manufacturing oriented by customer demand. A rather intuitive example is that, with the precise and recommendation capabilities of consumer Internet platforms, manufacturing enterprises have the opportunity to find products for target users, to enhance the possibility of "goods looking for people" in addition to logic of "people looking for goods", to make products get more opportunities to be tested by the market, to establish brand reputation, and to be able to grasp the consumer' preference changes and potential demand trends in the sales process, to make scientific decisions, and thus to expand the development space of enterprises and industries
At present, digital service consumption has shown its ability to drive the new generation of intelligent terminals, such as smart connected new energy and smart robots, as well as related industries such as intelligent equipment manufacturing. To further play its role in expanding domestic demand and enhancing the vitality of the real economy, efforts be focused on the following aspects.
First, we should fully release the traction and driving effect of digital service consumption. Guide enterprises to focus on the digital service consumption needs of groups, innovate consumption scenarios, and accelerate the construction of an "AI  " consumption ecological system. Support enterprises to make full use of big data analysis, market research, and online interaction with consumers to accurately identify consumers' high-quality, personalized, and diversified needs and their changing trends, and develop and design targeted, innovative products and services.
Second, create a good environment for the healthy development of digital service consumption. Accelerate the establishment of a more perfect data security and privacy protection system, improve the legal system the protection of consumer rights and interests, severely crack down on false propaganda, manufacture and sell fake and inferior products, and use blockchain and other technologies to improve the traceability ability of, and strengthen the verification of trademark and patent registration information of platform operators.
Third, help small and medium-sized enterprises improve their digital capabilities. To make effective use the new mode of digital service consumption, enterprises need to have good digital capabilities. In this regard, the capabilities of small and medium-sized enterprises are relatively weak. It is necessary encourage platform enterprises to open their technical capabilities, provide digital tools for small and medium-sized merchants, and reduce their digital transformation thresholds. Through organizing digital training, digital technology dock, and management consultation, all aspects of small and medium-sized enterprises' digital capabilities are improved, and then their capabilities of personalized design and flexible production are improved. At the same, we should promote the equalization of computing power and other digital infrastructure, and improve the accessibility of digital intelligence technology by optimizing the layout of infrastructure and reducing the threshold of service