The National Business Work Conference held during the period proposed to develop digital consumption, green consumption, and healthy consumption, and stimulate the consumption vitality of the sinking market. Among them, the development of healthy consumption not only responds to the transition of the people's needs from "treating the already sick" to "preventing diseases before they occur", and from survival to development, but also serves as one of the levers to tap into the potential of domestic demand and optimize the economic structure. The vigorous development of health consumption can effectively drive the coordinated upgrading of industries such as healthcare, food, sports, cultural tourism, and health care, which is of great significance for stabilizing economic growth, promoting high-quality employment, and improving the overall health level of the population. In recent years, China's health consumption has gradually entered the fast lane of development, showing a trend of scale expansion and business innovation. From 2013 to 2024, the per capita healthcare consumption expenditure of Chinese residents increased from 912 yuan to 2547 yuan, with an average annual growth rate of 9.8%. In terms of industry development characteristics, there are three main points. Firstly, the application of technological innovation is accelerating, and embodied intelligent health products represented by smart wearable devices and health monitoring instruments are welcomed by young consumers. Secondly, the cross-border integration and development of health consumption, tourism, traditional Chinese medicine and other industries has become a trend. For example, the health and wellness tourism model that integrates ecotourism and health management has emerged in resource rich areas such as Yunnan; Traditional Chinese Medicine Health Night Market has become a popular destination for young people to check in. Thirdly, health consumption that meets the needs of the elderly population has gradually become a necessity. Fitness equipment, rehabilitation aids, nutritional supplements, and smart elderly care services are developing rapidly and have a broad market. At present, China's health consumption is also facing some problems that restrict the release of its potential. For example, the quality of supply and the professionalism of services vary greatly, the market order in areas such as prepaid consumption needs to be standardized, and the level of consumer rights protection still needs to be improved. The next step is for the government, market, and society to work together to optimize the market environment and fully unleash the potential of healthy consumption. Strengthen standard guidance and technological empowerment. Led by industry regulatory authorities, standards and technical specifications for health consumption sub sectors such as health management, leisure fitness, and traditional Chinese medicine healthcare will be developed to enhance service transparency and professionalism. Encourage enterprises to innovate health products and service models using technologies such as big data and artificial intelligence to meet the growing demand for precision and intelligence among residents. Create diverse scenarios. Promote the deep integration of the health industry with cultural tourism, sports, insurance, catering and other fields, explore the development of "health+industry" integration guidelines, encourage enterprises to develop diversified products and services such as traditional Chinese medicine health tourism, mountain outdoor sports health, and health management insurance. Support the construction of a number of composite health and wellness communities or resorts that cover functions such as ecological healing, leisure and fitness, and health management in areas with suitable conditions, and create high-quality health tourism demonstration routes. Embedding health consumption into broader life and leisure scenarios, creating sustained growth opportunities. Implement collaborative supervision and credit governance. Strengthen departmental linkage, implement full chain supervision throughout the pre event, during event, and post event stages in the field of health consumption, and focus on rectifying chaos such as false advertising and price fraud. Explore the establishment of preventive mechanisms such as fund custody and risk warning to address potential risks associated with prepaid consumption. Build a new regulatory mechanism based on credit, establish a sound credit record and evaluation system for business entities, implement cross departmental joint incentives and punishments, and purify the market ecology. Reasonably safeguard consumer rights and interests. Improve the mechanism for handling consumer complaints and disputes, and explore the establishment of a fast track channel for safeguarding health consumption rights. Judicial authorities can strengthen warnings and guidance by publishing typical cases of infringement punishment. Scientific and healthy professional knowledge can also be disseminated through authoritative channels to help the public enhance their ability to discern health information and products. (New Society)