Green lettuce, bright white radish, tender bok choy... In the desert hinterland of the United Arab Emirates, under the shade of green trees, the fields of Wen Chao Farm are filled with green vitality. On the eve of the Chinese New Year, this place is carrying out supply guarantee production in an orderly manner, continuously enriching the New Year's Eve dinner tables of nearly 400000 overseas Chinese and employees of Chinese funded institutions in the United Arab Emirates with diversified ingredient choices. Not long ago, Chinese Ambassador to the United Arab Emirates Zhang Yiming visited and researched the Wenchao Farm, fully recognizing the important contributions made by Wenchao in promoting China Arab economic and trade cooperation and ensuring the livelihoods of overseas Chinese. I hope that Wen Chao will continue to leverage the unique advantages of overseas Chinese enterprises connecting China and Arab countries, and not only help more domestic famous products enter the Middle East and even international markets, but also enhance the overseas influence of Chinese brands; We also need to take the initiative to serve as a bridge and link for bilateral agricultural cooperation, attracting UAE capital to invest in China's agricultural technology development. Sun Jiansheng, Chairman of Wenchao Group, stated that Wenchao Farm in the United Arab Emirates covers an area of approximately 80000 square meters and cultivates over 30 types of vegetables, mainly green leafy vegetables, with a daily output of up to 10000 kilograms, ensuring sufficient supply in the local market during the Spring Festival period. It is reported that in order to consolidate the core advantages of the supply chain, Wen Chao Group has been building an ecological farm in Sharjah, United Arab Emirates since 2011, creating a fresh food guarantee system from the source to the end, and supplementing it through domestic air sea intermodal transportation based on the farm's shipment volume and overall demand, ensuring that it provides fresh and rich New Year's goods choices for consumers such as overseas Chinese. In recent years, companies have continuously upgraded their "one-stop" New Year's goods services to meet the needs of Chinese immigrants in the Middle East. From products and services to consumer experience, they have achieved comprehensive optimization, making it easier and more comfortable for Chinese immigrants to handle New Year's goods in foreign countries. This year's New Year's shopping season, Wenchao Group will focus on "allowing overseas Chinese to experience the authentic Chinese New Year flavor in foreign countries". Based on the rich four major New Year's shopping scenarios, we will carefully create characteristic interactive activities, invite local overseas Chinese families to visit the farm, visit the Chinese vegetable planting base in the desert up close, experience the joy of hand picking, and make the New Year flavor more warm. (New Society)
Edit:Yi Yi Responsible editor:Li Nian
Source:www.people.cn
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