Waking up in the morning and checking the sleep quality rating on my phone has become a habit for me. The smartwatch records deep sleep, light sleep, and REM (rapid eye movement) sleep periods, replacing the vague feeling of 'sleeping well last night'. ”Ms. Li, a white-collar worker born in the 1990s who works in Beijing, said. Ms. Li's daily life has become a typical epitome of the health consumption market. Experts say that intelligent health devices are using technological innovation as an engine to drive the transformation of health consumption from passive treatment to active prevention, from relying on sensory judgment of physical condition to relying on precise data for active management. This has sparked a new wave of consumption that covers the entire population and all scenarios. Policy demand drives the continuous expansion of the market scale to the outdoors, opening up a sports mode; Long term desk work, wrist vibration, remind to move around; Waking up in the morning and displaying sleep status... smartwatches are becoming a great helper for billions of users in health management. Industry insiders say that with the deep integration of artificial intelligence (AI) big models, multimodal sensors, big data technology, and the health industry, smart health devices including smartwatches are transforming health management from "occasional checks" to "long-term tracking". In recent years, policy dividends have continued to be released. In April 2025, 12 departments including the Ministry of Commerce and the National Health Commission jointly issued the "Special Action Plan for Promoting Health Consumption", which clearly stated that "strengthening technological empowerment and intelligent applications, launching small-sized, portable intelligent fitness and outdoor sports equipment", and "focusing on supporting the development and iteration of wearable sports electronic products and sports equipment". This policy orientation directly stimulates the innovation vitality of the upstream and downstream of the industrial chain, promoting the acceleration of products from the laboratory to the consumer market. At the same time, the growing health needs of residents provide a solid foundation for market growth. During the 2026 New Year holiday, the growth rate of "mobile phone+smartwatch/wristband" bundled purchase orders in the consumer electronics market will be significant. This form of deep binding between devices has extended the usage cycle of the entire smart device system for users. Under the trend of upgrading health consumption, smart health devices that combine portability and functionality have become a "must-have" for more and more people. The expansion of the "national subsidy" further activates the health consumption market. The latest "National Subsidy" policy announced in 2026 expands the subsidy for purchasing new digital products to "digital and smart product purchase subsidy", and for the first time includes smart glasses in the subsidy scope, covering categories such as mobile phones, tablets, and smart watches (bracelets). The policy also grants local governments more autonomy, with a focus on supporting the new generation of intelligent terminals identified in the State Council's "Artificial Intelligence+" initiative, and reasonably determining subsidy standards. From "niche tasting" to "people's basic needs" technology scenarios, the connotation of health consumption is being redefined by smart devices. The intelligent health devices that were once "niche tasting" have now become a basic need for people's livelihoods that covers the entire population and all scenarios. Driven by technological manufacturing, intelligent dietary, exercise, psychological, sleep and other adjustment and guidance services are accelerating their integration with product development, becoming a new hotspot in the health consumption market. Taking the wrist blood pressure monitor as an example, "Our developed portable wearable device is equipped with a high-sensitivity composite sensor, which does not require blocking blood flow. Compared with traditional blood pressure monitors and airbag blood pressure monitoring watches, it is more convenient and comfortable." Li Yibin, co-founder and CEO of Xinyong (Beijing) Technology Co., Ltd., introduced that its new generation of non-invasive continuous blood pressure monitoring technology and product solution, equipped with an intelligent system, can achieve dynamic monitoring of multiple physical signs such as blood pressure, blood oxygen, heart rate, real-time abnormal warning, continuous physical sign curve display, and multi-dimensional protection of user health. According to JD Health data, by 2025, the transaction volume of multiple categories of dynamic blood glucose meters on the JD platform will increase by more than 100% year-on-year. Features such as home use, portability, multifunctionality, and intelligence have become factors that consumers consider when purchasing. The person in charge of JD Health said, "We have collaborated with brands to establish an intelligent interconnected ecosystem alliance, and multiple brands have integrated our independently developed medical model to build an intelligent blood glucose management system that integrates' monitoring analysis intervention tracking '. It can provide real-time warning of abnormal blood glucose." Experts said that the core breakthrough of intelligent health devices lies in transforming health data from a "single indicator" to a "multimodal fusion", from "data presentation" to "active intervention", achieving a dual improvement in monitoring accuracy and user experience. In addition, cross-border integration has opened up new imaginative space for industry development. Sports technology companies collaborate with clothing brands to develop smart bodysuits with built-in flexible sensors that can monitor muscle activity and fatigue levels in real-time; Home brands have also partnered with health technology companies to launch smart mattresses and sofas, specifically optimized for recovery after home exercise, turning furniture into an entry point for health management. Intensifying AI medical opportunities and challenges coexist. Intelligent devices extend the tentacles of health management to grassroots and households, breaking the temporal and spatial limitations of medical resources. Beijing is piloting AI assisted diagnosis, electronic medical record quality control, health risk assessment and other services in community health service centers, comprehensively improving the level of intelligence at the grassroots level. In addition, some counties provide free smart blood pressure monitors and blood glucose meters to local chronic disease patients, and the device data is synchronized in real-time to the AI health management platform. Doctors can accurately adjust diagnosis and treatment plans through data curves, allowing villagers to bid farewell to the weekly commute to the health center. From stress monitoring in the workplace, vision protection for students, chronic disease management for the elderly, and health tracking for pregnant and postpartum women, intelligent health devices are penetrating into every stage of life, forming a comprehensive health management network covering all scenarios. It is worth noting that some AI health apps have the risk of data leakage, which has become a core bottleneck restricting the development of the industry. The continuous deepening of industrial integration is partly due to cross-border cooperation between technology companies and medical institutions, such as Huawei, Xiaomi and other technology brands jointly building health laboratories with tertiary hospitals to feed clinical data back into equipment research and development; On the other hand, there is a digital transformation of health services, where smart devices are no longer isolated hardware, but rather serve as entry points connecting health consultations, online consultations, drug delivery, and rehabilitation guidance. It should be noted that behind the consumer boom, the problem of "data anxiety" is becoming increasingly prominent. Not long ago, at a press conference of the National Health Commission, Wu Hang, chief physician of Xuanwu Hospital of Capital Medical University, explicitly reminded that smart wearable devices are mainly used for self-monitoring in daily life and cannot be used as a basis for disease diagnosis and treatment, nor can they replace corresponding medical examinations and tests. The interviewed psychologist also admitted that some patients repeatedly seek medical treatment due to poor sleep data, falling into a vicious cycle of "anxiety worse data more anxiety". He emphasized that the core of health management is to focus on the true feelings of the body, rather than chasing perfect data, and devices should be 'health sentinels' rather than' sources of anxiety '. Experts say that with continuous technological iteration and ecological improvement, intelligent health devices will become important auxiliary tools for health management. Everyone should become the "first person responsible" for their own health and embrace a healthier lifestyle driven by data. (New Society)