General Secretary Xi Jinping pointed out: "We need to accelerate the integrated development of media, so that mainstream media has strong communication, guidance influence and credibility." The Fourth Plenary Session of the 20th Central Committee of the Communist Party of China put forward: "Deepen the systematic reform of mainstream media promote the integrated management of news publicity and online public opinion, and improve the ability to guide mainstream public opinion." Since the new era, under the strong leadership of the Party Central with Comrade Xi Jinping at its core, the integrated development of China's media has gone deep, and the transformation of mainstream media has entered a key period characterized bysystematic". This transformation is by no means a piecemeal patch-up, but a comprehensive and systematic transformation involving the creation concept, production process, evaluation system, organizational structure other aspects. In the first year of the 15th Five-Year Plan, mainstream media need to focus on communication thinking, communication positions and communication functions, speed up the of a full-media communication system, accelerate the systematic reform of mainstream media, and consolidate and strengthen the mainstream ideological and public opinion that is confident, self-reliant, and progressive under the new situation, so as to provide strong spiritual power and public opinion support for promoting Chinese-style modernization.

Promote the shift from "supply-oriented" to "effect-oriented" communication thinking. In the current situation where user demands increasing, mainstream media can only grasp the modern news communication rules and implement the important deployment of the Fourth Plenary Session of the 20th Central Committee of the Communist Party China on "deepening the systematic reform of mainstream media" by clearly grasping "what content users need" and "how the communication effect is". Only in this way can better serve the strategic task of "solidly promoting the construction of a strong cultural country". At the content production end, we should fully use big data to analyze user portraits, the content production demand based on user needs, and achieve precise planning and precise push, so as to improve the match between content and users. For example, People's Daily New innovatively uses algorithms to promote the precise matching of massive content with users' personalized needs, and achieves segmented and precise dissemination while conveying mainstream values. In terms of the system, it is necessary to build an evaluation system that adapts to the production and dissemination of the whole media. In the era of the whole media, the evaluation of communication can not only look at the traditional indicators such as the number of articles published, the number of pages, the circulation, and the ratings, but should adhere to the effect- approach, explore and build an evaluation system with correct orientation, scientific standards, and true data. For example, many mainstream media such as Shanghai Newspaper Group and Sichuan Radio and Station have further optimized the evaluation system in the process of accelerating the systematic reform, insisting on both the breadth and depth of communication, and disseminating high-quality content to spread positive and win large traffic. 

Promote the shift of the dissemination position from "traditional home field" to "Internet main battlefield". General Secretary Jinping emphasized: "To promote the integrated development of traditional and new media, we should follow the laws of news dissemination and the development laws of new media, strengthen the of the Internet, and adhere to the complementary advantages and integrated development of traditional and new media". This requires the resources, strength and focus of mainstream media to shift to the Internet especially to mobile terminals, which is not a simple "moving", but the "occupation" and "deep cultivation" of the main force to the main battlefield. In terms the production and dissemination mechanism, mainstream media should grasp the laws of Internet dissemination, innovate and re-create the editorial and publishing process that adapts to the production andation of traditional media, and form an integrated production and dissemination mechanism that adapts to Internet dissemination, to solve the contradiction between the traditional production process and the Internet rhythm, to better adapt to the non-linear, real-time and interactive characteristics of Internet dissemination. In terms of resource allocation, we should focus outstanding talents, latest technologies and inputs on new media platforms, and strive to create high-quality platforms. For example, the central media has successfully built new media platforms such as People's Daily client and China Radio and Television "China Video", and local media has continuously incubated a number of new media platforms such as "Nanfang  " and "Chaowen". The full efforts of mainstream media to create their own controllable new media platforms will help directly grasp the core user data and dissemination nodes, get rid of excessive dependence on platforms, and expand the dissemination power and influence of mainstream media. In terms of the transformation of the discourse system, mainstream media should adapt to the Internet's discourse system and audience demands, and move towards "user-oriented". The main force can not only produce traditional text and graphic reports, but should actively use new media means such as short videos live broadcasts, combined with 5G, artificial intelligence, virtual reality (VR), augmented reality (AR) and other technologies to produce integrated media products, and use Internet language attract young audiences. For example, the People's Daily TikTok account uses a relaxed and lively narrative style and young visual expression to convey positive energy, and builds emotional and achieves mainstream value dissemination through interaction with the audience in social influence.

Promote the extension of communication functions from "single propaganda function" to "comprehensive service platform". General Secretary Xi Jinping pointed: "We should solidly promote the construction of county-level integrated media centers, and better guide and serve the masses." Mainstream media is not only the provider of information but also the hub connecting the Party and the government with the people, and it must play an effective role in promoting the modernization of the national governance system and governance capacity. By to cohere users, it consolidates and strengthens the mainstream public opinion position, which is the inherent requirement of taking the online mass line. In terms of news service, it necessary to strengthen the ability of local news service. At present, some mainstream media have problems such as blindly chasing hot spots and producing homogeneous content, while local news for local masses relatively insufficient. For local mainstream media, more energy should be put into providing local news services, and the "last mile" of news service should be connected. In terms of the construction of comprehensive service platform, it is necessary to deeply embed people's livelihood services, government services, business services and smart city operations while providing news and information. For example,'s Daily Online has built online mass work platforms such as "Leadership Message Board", which builds a bridge for the masses to reflect their demands and the government to understand public, and helps to improve the efficiency of social governance.