How to maintain freshness in the shopping mall environment, whether it is convenient to return or exchange items after shopping in physical stores, whether there are "pitfalls" in booking services and prepaid fees... The quality of the consumer environment is related to the consumer experience. Optimizing the consumption environment can boost consumer confidence and stimulate economic vitality, which is of great significance for promoting high-quality economic development and ensuring a high-quality life. Various regions are actively exploring and striving to improve consumer convenience, comfort, and satisfaction. The Central Economic Work Conference pointed out that "we will deepen the implementation of the special action to boost consumption" and "expand the supply of high-quality goods and services". At present, the three-year action plan to optimize the consumption environment led by market supervision departments at all levels is being implemented, focusing on solving prominent problems and creating a reassuring consumption environment. How to improve the quality of supply, maintain market order, and enhance the effectiveness of rights protection, the reporter visited various places. Nanjing, Jiangsu - Art+Commerce, Consumer Scene "New" - In the winter of Nanjing, Jiangsu, a heavy snowfall adds charm to the city streets and alleys. A showroom in Deji Square, however, exudes a strong sense of spring - colors are displayed on canvas, and flowers bloom with brushstrokes. In front of the oil painting "Flowers in a Pot" by French Impressionist painter Claude Monet, customer Dong Yuan was engrossed, admiring the vibrant blooming flowers. Dong Yuan was very surprised to see his favorite painting in the mall. He often travels from Shanghai to Nanjing for business and is also a frequent visitor to Deji Square. Here are authentic works by Western oil painting masters such as Monet, Picasso, and C é zanne, as well as works by outstanding Chinese painters such as Pan Yuliang, Zhao Wuji, and Chang Yu. Dong Yuan said that this shopping mall not only has flower themed exhibitions, but also carefully designed digital art exhibitions. The Beetle car pressed into a ball, the spinning hair dryer in the shop window... "The entire mall is full of artistic atmosphere. Eating and shopping here makes me feel particularly happy!" Dong Yuan said. The business philosophy of integrating art, commerce, and technology provides ideas for iterative consumption scenarios. We hope to gradually turn the shopping mall into an urban cultural and tourism destination through diverse exhibitions, rich activities, and high-quality cultural and creative products, "said Eileen, Deputy General Manager of Deji Culture and Art Co., Ltd. and Director of Deji Art Museum. Deji Square has achieved good results by empowering commercial space with culture and art, with sales reaching 26.2 billion yuan in 2025 and attracting about 66 million visitors throughout the year. On average, a consumption is made here every 6 seconds. The 'crowd effect' has driven brand aggregation in reverse. In the past three years, Deji Square has introduced over 200 first stores, further activating the vitality of Nanjing's consumption through a new form of cultural and business travel integration. Policy support has accelerated the adoption of new consumer scenarios. The Nanjing Municipal Government has introduced multiple measures to promote the development of the first tier economy, support the aggregation of high-level first stores, encourage commercial carriers to introduce well-known domestic and foreign brands to open first and flagship stores, and provide a maximum reward of 2 million yuan for a single commercial carrier based on the aggregation of first and flagship stores within the carrier. Many commercial complexes in Nanjing are promoting innovative and upgraded consumption scenarios according to local conditions: Huacai Tiandi features "ecology+art", creating indoor green plant domes and holding art exhibitions on a regular basis; Laomen East Street District combines traditional culture with internet celebrity economy, relying on the texture of Ming and Qing architecture; Jingfeng Center adopts a curatorial retail model and regularly holds IP themed flash mob events... It is no longer limited to shopping, but through immersive scenes, themed markets, live performances and other experiential formats, accurately anchoring segmented customer groups. The new look of the mall is reshaping the city's commercial space. Can clothes bought in Sichuan be returned or exchanged in Chongqing? ”Mr. Peng learned for the first time about the cross regional no reason return service between Sichuan and Chongqing when he was shopping at the New Century Department Store Ruicheng Shangdu in Jiulongpo District, Chongqing. Not long ago, Mr. Peng purchased a shirt at the Chongqing Department Store located in Luzhou, Sichuan. A few days later, when he arrived in Chongqing, he saw a shirt of the same brand while shopping. This style is not available in the store in Luzhou. It looks better, but unfortunately I have already bought it, "Mr. Peng said regretfully. As long as your clothes do not affect secondary sales, we can return or exchange them within 15 days without any reason. ”The waiter took the initiative to explain, 'We can check your purchase records in Luzhou, and you can return or exchange without a receipt.' Mr. Peng brought the clothes without a hang tag and returned them to purchase a more desirable style. As one of the first pilot areas in Chongqing, Jiulongpo District has taken the lead in implementing offline no reason returns in shopping malls and supermarkets with conditions and willingness. We encourage and guide offline physical store operators to actively participate in unreasonable return commitments and establish an unreasonable return ledger. At the same time, we require operators to proactively disclose the scope of goods returned without reason, return time limits, return conditions, return procedures, and other promised content to consumers in prominent locations at their business premises. "said the relevant person in charge of the Jiulongpo District Market Supervision Bureau. The Chongqing Municipal Administration for Market Regulation and the Sichuan Provincial Administration for Market Regulation jointly issued guidelines for cross regional unconditional returns of offline physical stores in Sichuan and Chongqing. Operators adopt methods such as "one enterprise, one commitment, one brand, one commitment" based on the nature of their products and actual operating conditions to determine the specific content of their commitment to cross regional unconditional returns. Encourage chain physical stores of the same brand, direct operated physical stores of manufacturers, shopping malls, supermarkets, etc. to implement the commitment of no reason return service for different stores in different locations in regions such as Sichuan and Chongqing. New Century Department Store Ruicheng Shangdu is a subsidiary mall of Chongqing Department Store Co., Ltd. Here, you can see the service commitment letter of "15 day return and exchange for worry free trial purchase" everywhere. General Manager Dong Li introduced that Chongqing Department Store has upgraded its "remote return and exchange" service commitment to "worry free trial purchase 15 day return and exchange (no reason for cross regional return between Sichuan and Chongqing)", providing consumers with a more convenient and flexible shopping experience. As of now, about 85% of Chongqing Department Store's business categories have promised to return or exchange goods without reason, covering the company's 50 offline department stores and 50 online stores located in Sichuan and Chongqing. In the past two years, offline physical stores in Chongqing have processed nearly 8000 cross regional returns for consumers. Mount Huangshan, Anhui - "true one price" makes consumers more assured. Mr. Bao booked a home stay in Yixian County, Mount Huangshan City, Anhui Province online one month in advance to visit Xidi Hongcun. The booked homestay can only be cancelled due to unexpected family matters, as the departure date is approaching. I thought we would lose a portion of the room fee, but when the store manager heard about the situation, he refunded the room fee in full and warmly welcomed us to come back when we had time. ”Mr. Bao was very happy. "When we finish our work at home, we will go to Yixian County and prepare to stay here again!" "We are a" true one price "shop in Mount Huangshan City, and we need to consider more from the perspective of consumers when dealing with room change and return. ”The host of the homestay, Huang Zhiyong, said that changing refunds on time may indeed cause losses, but in the long run, as consumer satisfaction increases, the repurchase rate will also increase. A plaque that reads' Truth is priceless' embodies the business philosophy of 'avoiding deception, self-discipline, keeping promises, and valuing trustworthiness' in Huizhou merchant culture. In recent years, Mount Huangshan City has integrated it with the construction of assured consumption, selected distinctive assured consumption stores, and promoted the realization of global tourism and full journey assured consumption. The selection criteria are not low, and being selected is a great motivation for us! ”Huang Zhiyong said. It is reported that the selection revolves around "food, housing, transportation, travel, shopping, and entertainment", with the goal of "five assurances" of safety, quality, price, rights protection, and service. After the process of self declaration, recommendation by each district and county, preliminary qualification review, credit compliance review, etc., online voting can be initiated. After 40 homestays (inns) were rated and awarded licenses, the repurchase rate increased by 20% year-on-year, and the online positive review rate remained stable at over 98.5%. From homestays to restaurants, car maintenance, and travel agencies, the "True Price" selection activity has expanded to various consumer fields, and the number of trustworthy consumers continues to expand. "At present, Mount Huangshan has fostered 178 'true one price' stores for assured consumption," said Huang Jiahong, a member of the Party Leadership Group and Deputy Director of Mount Huangshan Municipal Market Supervision Bureau. Since the selection, customer satisfaction has increased, quality complaints have decreased by 50%, and price complaints have decreased by 20.8%. We will study and formulate incentive policies to provide more support to these stores in various aspects such as tax services, administrative approvals, and financing loans, in order to create a safe and reassuring consumption environment for consumers. ”Huang Jiahong said that the construction of trustworthy consumer entities is helping to create a clear consumption environment, and the demonstration and leading effect is constantly playing a role. (New Society)