The reporter learned from the Ministry of Commerce that on January 19th, the launch ceremony of the "Buy in China" national ice and snow consumption season was held in Harbin, Heilongjiang Province. It is reported that the Ministry of Commerce is deeply implementing the special action to boost consumption, adhering to the dual wheel drive of "policy+activity", creating the "Buy in China" brand, and continuously releasing consumption potential. As a key special activity of "Buy in China", the National Ice and Snow Consumption Season will further integrate ice and snow resources from various regions, launch more high-quality products and services, innovate "Ice and Snow+" consumption scenarios, create an international consumption environment, promote high-quality development of the ice and snow economy, and activate new consumption drivers. (New Society)