On a cold nine day day day, at Dongfanghong Square in Chengguan District, Lanzhou City, Gansu Province, people crowded in front of each booth to stop and select products. When they got hungry and hot beef noodles, the scene was crowded and lively. The "2026 National Online New Year's Goods Festival" is currently being held here, which will be launched on January 19th in Lanzhou City. Liu Jianjun, Deputy Director of the Convenience Trade Service Center of Chengguan District Commerce Bureau, introduced that Dongfanghong Square, as one of the local New Year's commodity markets, covers an area of about 8000 square meters. The booths are divided into 10 major sections, including home appliances and housekeeping, cultural and creative industries, New Year's customs goods, import and export goods, and New Year's dishes. The local consumer platform is built using an "online empowerment+offline linkage" model, where products from over 130 booths can be purchased on-site or ordered online. There is also a dedicated online influencer sales area not far away to sell New Year's goods online. Taste must keep up with the times. In the past two years, while we have been making good old flavors, we have also been trying to innovate products. We also sell New Year's goods through online stores, live streaming rooms, and other online sales methods this time, making it convenient for everyone to buy New Year's goods without leaving their homes. ”Gao Qingzhong, the manager of Yuzhong Production Branch of Lanzhou Tianshengyuan Food Industry Co., Ltd., said. The Spring Festival Goods Festival has specially set up a "Silk Road Cloud Products" Spring Festival market. As a cross-border business enterprise, this New Year's Goods Festival not only allows us to bring imported goods to consumers before the Spring Festival, but also helps us further expand our market through online sales, "said Zhao Bin, Deputy Manager of the E-commerce Business Department of Lanzhou New Area Comprehensive Bonded Zone Company of Gansu International Logistics Group. His company is participating in the New Year's Goods Festival for the first time and they brought candy, wine and other products from Central Asia and Russia. The cultural and creative products on the platform are very popular. In front of the booth at Lanzhou Museum, people were attracted by the "Lan Xiaowu" Gate Lion series cultural and creative products and the exclusive cultural and creative products for the Year of the Horse. Our 'Lan Xiaowu' image is originally a blessed divine beast. The exclusive cultural and creative product launched this time for the Year of the Horse combines the image of a red stallion with 'Tianqi Tongbao' and other elements, which not only has cultural heritage but also auspicious meanings. ”Jin Jun, the head of the Digital Cultural and Creative R&D Center of Lanzhou Museum, said. (New Society)