Entering the Pingshan International Film and Television Culture City in Shenzhen, one after another, promotional posters tell the excitement and vitality of this place. Inside the A2 studio, the interplay of light and shadow creates a bustling crowd. Amidst a burst of enthusiastic applause, the Shenzhen Micro Drama Industry Association was unveiled and established. Due to its low production cost, lightweight content, and targeted dissemination, micro dramas have gradually developed into an emerging form of online literature with unique artistic forms, business models, and communication methods in recent years. As a "light cavalry" that integrates digital technology and cultural creativity, micro short dramas are not only a popular trend in the film and television industry, but also a key track for cultivating new quality productivity in the cultural industry. Pingshan is one of the youngest administrative districts in Shenzhen, with geographical advantages that integrate into the "1-hour commuting circle" of the Greater Bay Area, as well as unique resources that seamlessly blend diverse scenes such as the Ma Luan Mountains and waters, Hakka walled houses, modern urban areas, and science and technology parks. In recent years, Pingshan has accelerated its layout in the film and television cultural industry, with a leading 3000 square meter virtual digital studio and a 12000 square meter international standard studio in South China. Wang Jiaofei, Deputy Director of the Propaganda Department of Pingshan District Committee, introduced: "Currently, we are accelerating the construction of a 'deep and refreshing micro drama' base of over 5000 square meters within Shenzhen Pingshan International Film and Television City, and preparing 200000 square meters of commercial space in Zhengqi Future City, which has a 'broad future' for industrial development in the field of micro drama. The reason why we chose to hold the association's founding conference in Pingshan is because we value the profound film and television genes here - not only rich and diverse filming scenes, but also comprehensive co production services and full chain supporting facilities. ”Xu Qingyang, Deputy Secretary General of the Shenzhen Micro Drama Industry Association, stated that Pingshan District is currently undergoing targeted renovation of exclusive shooting scenes for micro dramas, continuously enhancing their attractiveness to production teams. "With the continuous improvement of the industrial ecology, the number of micro dramas produced from Pingshan will inevitably continue to rise in the future." "We will promote the transformation and upgrading of relevant film and television industry bases in response to overseas demand, optimize shooting scenes, upgrade technical facilities, improve talent matching, and build a professional overseas shooting ecology that integrates creative incubation, production, and post production, forming a large-scale development pattern. ”The statement made by Wang Xiangbin, the head of the president unit of the Shenzhen Micro Drama Industry Association, has made representatives of enterprises in the field of micro dramas feel deeply moved. They have bid farewell to "fighting alone" and embarked on a new journey of high-quality development with resource aggregation, full chain collaboration, high-quality creation, and international layout. The establishment of the association has provided a better platform for the micro drama industry chain, where everyone can help and progress together. I believe that under the leadership of the association, the micro drama industry in Shenzhen will develop better and better. ”Hong Bo, who has been engaged in micro drama production in Shenzhen in recent years, said. The establishment of the Micro Drama Industry Association this time is not only a 'gathering point' for Shenzhen to promote a new digital culture track, but also a 'mobilization order' for jointly building a highland for the micro drama industry in the Greater Bay Area. ”Wang Jiaofei firmly said, "In the future, Pingshan will continue to optimize the supply of industrial policies, improve the full chain service guarantee, fully support the association to play the role of a bridge and link between government and enterprises, help Shenzhen build a national level micro drama overseas base, and promote the high-quality development of the industry
Edit:Momo Responsible editor:Chen zhaozhao
Source:Guangming Net - Guangming Daily
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