Movies are the art of light and shadow, the mirror of reality, and an important carrier for promoting cultural exchange, mutual learning, and enhancing mutual understanding. On January 19th, the London Film Academy Short Film Screening and International Film Education Program China Project Launch Conference was held in Guangzhou. Nearly 40 people, including representatives from the London Film Academy and the British Consulate General in Guangzhou, as well as representatives from the education and cultural industries, film and television industries, and related institutions in China and the UK, attended the press conference. Mark Prescott, Business Director of the London Film Academy, stated through a video speech at the event that the launch of this project is not only about professional training, but also dedicated to building deep connections between filmmakers, educators, and industries in China and the UK. At the same time, it creates opportunities for cultural creators from both countries to coordinate and cooperate in the global creative ecosystem. We will gradually establish a learning path that is suitable for Chinese creators and in line with the international system through different forms of course exchanges and practices. ”Xu Cong, Chief Representative of the China Program at the London Film Academy, emphasized in his speech that "what we hope to do is not just send students out, but gradually build an international film and television channel that is' two-way open and sustainable ', to help young Chinese creators and filmmakers enter the international system for learning and practice, and to promote a deeper understanding of the Chinese context, Chinese creators, and Chinese stories in international film and television education." "Film and related creative industries are important links in promoting cultural exchanges and educational cooperation between the UK and China. Through artistic creation, the people of China and the UK can share stories, exchange ideas, enhance understanding, and build bridges of communication in different cultural backgrounds. ”Lyndon Radnedge, Political Consul of the British Consulate General in Guangzhou, stated that this project will not only contribute to talent cultivation, but also further promote exchanges and cooperation between educational, cultural, and creative institutions of the two countries, expand the depth and breadth of cooperation between the two sides, create more opportunities for the sustainable development of cultural and creative industries in the bilateral relationship, and consolidate the friendly cooperation between the two countries with tangible results. At the launch ceremony press conference, a symbolic launch ceremony was held to showcase the spirit of film creation. Detailed promotion and introduction were given to the International Education Curriculum China project, and multiple cross-border creative short films were screened. In the free exchange session, the attending guests engaged in discussions and exchanges on topics such as Sino British film education, project cooperation, and creative practice, creating a lively atmosphere on site. (New Society)