Nezha's mixed sky silk hunts in the wind behind him, while the walls of Chentangguan rise high in front of him. After wearing VR glasses, the boundary between reality and virtuality is completely broken. This is the recently opened VR space project "Nezha 5DVR" at the National Animation Park Metaverse Innovation Practice Center located in the China Singapore Tianjin Ecological City. Here, not only can you experience the charm of new technologies, but you can also feel the deep resonance between traditional culture and contemporary values. ”Liu Jia, Chairman of Tianjin Ecological City Industrial Park Operation and Management Co., Ltd., the operator of the animation park, said. As the core carrier of the China Singapore Tianjin Ecological City National Cultural Export Base, the National Animation Park has been exploring how to use creativity to drive works to go global for 15 years since its opening. Promoting the digital transformation of industries is our current core strategy. ”Liu Jia said that from creating a metaverse innovation practice center that integrates VR large space, XR shooting, AI experience and other functions, to providing full chain support for enterprises from creative incubation, technology pilot to scene experience, the animation park hopes to shorten the distance between creativity and audience. Tianjin Manggou Animation Technology Co., Ltd. is one of the enterprises incubated in the industrial park. Two years ago, Manggou Animation decided to enter the VR large space project. In order to give the audience a sense of immersion, the project adopts "movie grade" audio-visual technology: real-time rendering can make the picture change in real time according to the audience's actions; Ray tracing makes the reflection and refraction of light as real as reality; Special effects technology creates realistic effects... Compared to traditional VR movies that can only watch the plot, in VR large space projects, viewers can 'fight monsters and upgrade' with the protagonist by operating the game controller, and the integration of game elements further enhances the interaction between viewers and content. ”The company's general manager Tian Hua introduced that the original VR experience project "Nezha 5DVR" has not only successfully premiered in the National Animation Park, but also landed in Shenzhen, Xi'an and other places. The scenes presented in anime are becoming increasingly diverse, and peripheral products are also continuing to "go viral". With the popularity of the "guzi economy", more and more animation companies are turning their attention to this emotionally valuable field. In a courtyard of the Wudao Cultural Tourism Zone in Tianjin, the "Guzi Store" created by Tianjin Haochuan Cultural Communication Co., Ltd., also from the National Animation Park, is being renovated and decorated intensively, hoping to open before this year's Spring Festival. Since its establishment more than ten years ago, Haochuan Animation has produced highly acclaimed animated works such as "Da Hu Fa", "Da Li Temple Diary", and "Wu Shan Wu Xing". Due to the optimistic outlook on the 'guzi economy', Haochuan Animation has started designing and launching various peripheral products such as plush toys, badges, and laser tickets. The company leader Shang You said that currently, lightweight peripherals such as "guzi" have played an important role in promoting the animation IP market, and the upcoming offline store is the company's further exploration in this direction. With the footsteps of the "new three styles" of cultural globalization, the animation industry has also begun to capture the hearts of audiences in more countries and regions. Liu Jia introduced that in recent years, the National Animation Park has actively built an overseas promotion platform, signed cultural cooperation agreements with Uzbekistan, Egypt and other countries to jointly build the "the Belt and Road", and relied on the advantages of cooperation between China and Singapore in the eco city, taking Southeast Asia as the bridgehead to help enterprises in the park radiate into a broader market. The VR large space project of Manggou Animation has more than 20 application cases in China, and the overall popularity of the industry has also aroused the interest of Southeast Asian consumers in China. Manggou Animation has taken the opportunity to go abroad, with VR large-scale projects landing in shopping malls and scenic spots in Vietnam, Malaysia, Indonesia, and other places. Projects such as "Departing from the Moon" can have a daily experience of over 2000 people. Indonesian viewers even drove over 200 kilometers to experience our project. ”Tian Hua said. Shangyou's experience is more intuitive. Currently, the overseas peripheral sales revenue of Haochuan Animation accounts for more than 20% of the company's annual total revenue. With the popularity of 'blind boxes' going global in recent years, high-quality cultural peripheral products from China have become increasingly popular among overseas consumers. We have also taken advantage of the' east wind 'to sell our products to farther places. ”Shang You said. As a cultural industry hub in Tianjin, the China Singapore Tianjin Eco City has registered over 2000 cultural enterprises. Next, the ecological city will continue to consolidate its advantages in areas such as animation, film and television, and digital creativity, and proactively layout emerging formats such as games and micro dramas. In particular, it will make good use of policy opportunities such as game localization approval pilot programs and online publishing service qualification application support to fully build a modern cultural industry system, "said Li Long, Secretary of the Party Committee and Director of the Management Committee of the China Singapore Tianjin Ecological City. (New Society)