Entering the "fast lane" of high-quality development towards new and excellent cultural industries
2026-01-19
From the cultural and creative "new arrivals" in museums, to the meticulously crafted digital experience activities in numerous scenic spots, and to the high-quality services showcased in the integration of rural culture and tourism... During the just passed New Year's holiday, cultural industries in various regions have burst into infinite vitality, presenting us with a new atmosphere of advancing towards novelty and excellence. The iterative development of technology has raised higher requirements for the quality of cultural industry development. To adapt to the development trend, efforts must be made in innovating production methods, enhancing consumer experience, and expanding broader markets, in order to open up development space and make the cultural industry better and more innovative. In recent years, China's cultural industry has steadily moved towards high-quality development, with creative transformation and innovative development becoming key engines. The rich "culture+" formats, large-scale cultural enterprise entities, and distinctive cultural industry park blocks continue to gather people, logistics, capital, and information flows, greatly extending the cultural industry chain, broadening the boundaries of cultural development, and becoming an important force in driving domestic demand, promoting employment, activating the market, and boosting confidence. Enhancing economic and social contributions through industrial development, and fostering a virtuous cycle of industrial transformation and upgrading through active contributions, has become an important way for high-quality cultural development. The deep integration of new facilities and technologies has injected strong momentum into the high-quality development of the cultural industry. To promote the cultural industry to a higher level, it is necessary to fully rely on new cultural infrastructure that integrates digital technology and has intelligent features, actively use cutting-edge technologies such as artificial intelligence, big data, virtual reality, blockchain, etc., promote the quality and efficiency improvement of cultural product wholesale and retail, cultural service industry and other industries, support and lead the cross-border integration of culture and industry, agriculture, and service industry, layout new business forms through the integration of "culture+technology", and cultivate and form a modern cultural industry system. According to statistical data, in the first three quarters of 2025, the operating revenue of 16 sub industries with obvious characteristics of new cultural formats in China reached 4886 billion yuan. Not only did the scale continue to grow, but the growth rate was also impressive, fully demonstrating the strong new momentum brought by new facilities and technologies. It is particularly important that with the improvement of new infrastructure coverage and the landing of intelligent technology, rural areas and underdeveloped regions have the opportunity to enjoy richer, more convenient, and accessible cultural products and services. This is not only conducive to promoting equalization of public cultural services, but also to meeting the spiritual and cultural needs of the people, promoting common prosperity in spiritual life, and further stimulating the endogenous driving force of high-quality development of the cultural industry. New scenarios such as digital cultural consumption, gathering places for new generation trendy toys, nighttime culture and tourism consumption clusters have broken through traditional time and space boundaries by deeply integrating cultural connotations and interactive experiences, achieving multidimensional and profound transformation, and enhancing the infectivity and attractiveness of cultural consumption. New spaces such as performing arts and cultural reception rooms have optimized their offline layout and expanded their online channels to bring cultural products and services closer to consumers, achieving effective innovation in supply methods. In 2025, the new space for performing arts in China will continue to expand, and box office data will also significantly increase. This will not only become a footnote to the prosperity of the cultural market, but also a vivid reflection of the organic unity of social and economic benefits. Through the platform of scene revitalization and spatial reconstruction, a higher-level dynamic balance is being formed in the development process of cultural industries, where demand drives supply and supply creates demand, matching a solid support system for high-quality development. The combination of internal and external factors provides a more solid guarantee for the development of the cultural industry. From the perspective of internal momentum, continuously expanding and upgrading cultural consumption is the key to industrial development. To a certain extent, cultural consumption is not only an economic behavior, but also an important force in shaping a better life, increasingly showing the characteristics of rigid demand. More importantly, the upgrading of consumption structure can reverse the direction of cultural industry investment, promote the aggregation of capital, technology, talent and other factors towards cultural fields that meet the needs of contemporary people and have broad market prospects, and promote the overall optimization and transformation of the industrial chain. From an external perspective, by 2024, China's total cultural trade will reach 1.4 trillion yuan, demonstrating strong resilience and vitality in a complex international environment. For example, some online games, animated movies, etc. have gained praise worldwide for their exquisite audio-visual technology and profound cultural heritage, becoming typical representatives of China's cultural industry in exploring international markets. Actively and orderly developing cultural trade, continuously cultivating and expanding emerging markets, supporting the "going global" of competitive cultural products, services, and copyrights, attracting high-quality cultural content that conforms to mainstream values to be "introduced", achieving connectivity and mutual promotion between domestic and foreign markets, and helping the cultural industry to achieve resource integration and industrial chain reconstruction on a larger scale and deeper level. The prosperous development of the cultural industry not only brings economic benefits, but also demonstrates the outstanding achievements of China's development with its diverse and rich formats. On the new journey, the cultural industry will inevitably enter the "fast lane" of high-quality development, injecting surging cultural momentum into the people's beautiful life and the increasingly prosperous society. (New Society)
Edit:Momo Responsible editor:Chen zhaozhao
Source:Guangming Net - Guangming Daily
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