According to a report by CCTV, a type of "psychological test" with sensational headlines and shallow content can be seen everywhere on major social short video platforms: a small test to see if you are depressed, if you think it is normal, it is actually a manifestation of anxiety... Such content that raises the banner of psychology has no scientific basis and not only misleads the public, but may also pose a threat to personal mental health and social cognition. The driving force behind it is not scientific concern, but the bottomless pursuit of traffic and the brutal harvesting of commercial interests. The content of pseudo psychology is constantly emerging, and its dissemination mechanism can precisely create the "traffic" needed for "monetization". A few simple multiple-choice questions are accompanied by a vague conclusion, and even a single behavior is casually labeled as "psychologically problematic". These types of videos usually have eye-catching titles and arbitrary arguments, but they are easy to spread and can attract a large number of clicks and interactions in a short period of time, even frequently appearing on recommended lists. With the support of traffic, "monetization" has directly given rise to a gray industry chain that uses pseudo psychology as a gimmick. In relevant reports, the law enforcement department discovered that a certain online organization's so-called consultant who engaged in "professional communication" with seekers online was actually a social youth without any professional background. They copied replies from textbooks through linguistic templates and diverted online consultants to unqualified offline institutions. While defrauding money, it is more likely to delay the patient's formal treatment opportunity. This behavior has long gone beyond the scope of "false content" and has evolved into fraud, which should be punished by law. Pseudo psychology is widely spread, and its harm is chain and far-reaching. In the name of 'science', the practice of labeling daily behavior as' personality defects' or 'psychological disorders' can lead to confusion in self-identity and exacerbate social anxiety. We cannot just rely on netizens to improve their discernment ability. First and foremost, the platform should solidify its main responsibility, assume the role of information gatekeeper, and improve the precise and professional review and control process; At the same time, it is also possible to improve the efficiency of screening and evaluating low-quality content through the empowerment of artificial intelligence technology, and cut off the transmission channels of pseudo psychology from the source. While strengthening law enforcement and enforcing strict penalties in accordance with the law, relevant departments should also consider the public's demand for formal psychological counseling and clinics. Only when formal counseling "goes deep into ordinary people's homes" and protects everyone's "inner peace" in the information flood, can pseudo psychology have no room for survival. Managing the chaos of online pseudo psychology is not a one-day effort. Only through collaborative efforts and long-term efforts from all parties can we thoroughly clear up the online space, allowing truly scientific and professional psychological knowledge to enter and benefit the public, and safeguard physical and mental health. (New Society)