After strolling through the market, "rushing to gather" has become a new trend. Beijing Yongning Daji, Shenyang Puhe Daji, and Qingdao Boli Daji have become popular check-in destinations, even giving rise to a new track of "market bloggers". Among them, Caowa Market in Linshu County, Shandong Province is particularly popular, with over 100000 people flocking in and over 400 million people attending the "cloud market" in a single day, making it incredibly attractive. In modern cities, shopping can be said to be one of the easiest things. Offline, there are various 24-hour convenience stores and supermarkets on standby at any time; Online, a wide variety of goods are available, with everything available. So, why do people still go to the countryside and go to great lengths to go to the market, sacrificing proximity for distance? The answer may be in the live broadcast footage of the market blogger. Fried cakes with oil droplets, steaming lamb soup, vegetables sticking to the soil, shouting with a local accent... everything has nothing to do with delicacy, but it is precisely this "original ecology" that makes people feel more authentic. In addition to the literal meaning of 'fireworks', people here can also experience face-to-face bargaining, friendly greetings and conversations with strangers, as well as handicrafts full of regional characteristics. On social media platforms, many netizens enthusiastically share these long lost life experiences. They were once childhood memories for many people, and with the revival of memories, people's long-lasting emotions towards their families and even their hometowns are quietly 'awakened'. The top stream of large-scale integration is undoubtedly influenced by nostalgic filters, but at a deeper level, it is also a reflection of people's pursuit of aesthetic and consumer personalization and differentiation. Industrialization and standardization bring high efficiency and predictability, but they also force us to face the confusion of disconnection from life. Especially in today's era where algorithms increasingly dominate our consumer choices, the so-called "personalized recommendations" are actually passively accepted, and we have also lost more "unexpected" joy. Rushing to gather has become a gentle resistance and temporary escape from standardized daily life, a pursuit of relaxation and freedom. Township gatherings lack carefully designed routes and comfortable environments, and are full of uncertainty in terms of physical space, products for sale, and service experience. It is precisely possible coincidences and "accidents" that keep this place real and fresh, full of vitality. With the return of the "rush to gather" trend, many places have taken action to optimize the environment and strengthen services, making the "shopping and eating" experience more friendly between local residents and tourists from other places, and making the cultural vitality of this space more abundant. Some places even regard it as a "diversion" entrance for local cultural tourism, attempting to guide tourists from the market to the scenic area. In the face of the "sky spraying traffic", Linshu County, where Caowa Daji is located, actively carries out refined governance, comprehensively strengthens order, hygiene, food safety and business supervision, guides merchants to operate with integrity, and provides a reference sample. It is worth noting that in this process, the market should be avoided from being simply "scenic" and should not be overly packaged with traditional tourism consumption thinking, such as neat and uniform stalls, generic "specialties", and deliberately performed local narratives. In this way, not only will it weaken the original vitality of the market, but it may also overdraw its future. 'Vigorousness' does not necessarily produce miracles. Only by carefully guarding the seemingly disordered truth can the meaning of culture naturally grow, and only then can a great collection become a place of eternal peace for people's hearts. (New Society)