Recently, Ms. Xu, a consumer from Jinan, Shandong, and her family went out for a trip and used the rented drone to capture many beautiful scenery and happy figures of her family of three. Rent costumes full of ethnic customs and take photos of adapting to local customs; Rent professional skiing equipment and enjoy the joy of indulging in ice and snow; Renting a high-end camera to capture important moments... In recent years, the trend of "renting instead of buying" has emerged. From renting and renting cars to "everything can be rented", rental consumption has expanded to richer categories. Consumers are no longer obsessed with "owning", but pay more attention to "using", and enjoy a higher quality consumption experience in a more flexible form. Ms. Xu said that she is usually busy with work and doesn't have many opportunities to travel, but once she goes on a trip, she wants to "make a movie". Drones have good photo taking effects, but they can cost thousands or even tens of thousands of yuan, and their usage frequency is not high. I'm afraid that I'll 'eat dust' at home after buying them. The rental method is very suitable, and you can also rent the latest styles, "Ms. Xu said. Renting a camera captures the beautiful moments of travel, renting a game console to pass the leisure time, renting a magnifying glass to watch a concert, leaving unforgettable memories... Speaking of the experience of renting various products, Ms. Xu frankly said, "It feels like opening the door to a new world!" Through leasing, idle items can also be "circulated" and have greater value. On January 10th, Mr. Xie, who lives in Chaoyang, Beijing, rented a set of drum sets for 580 yuan on a second-hand platform. It's also a waste to not use musical instruments when they're idle. This not only meets the one-time usage needs of the lessee, but also gives me an extra income. It's a win-win situation, "Mr. Xie said. The reporter learned that currently, consumers have increasingly diverse channels to enjoy rental services. In addition to the stores that provide rental services on e-commerce platforms, there are also some offline physical stores that expand their business space through a combination of rental and sales. Recently, shared rental cabinets that can rent cameras and drones have also been implemented in some cities, providing consumers with more convenient self-service rental services. The "Notice on Implementing the Green Consumption Promotion Action" issued by the Ministry of Commerce and 9 other departments on January 4th this year clearly states that we will vigorously develop green leasing services, innovate green consumption models, and encourage travel sharing, space sharing, and item sharing. Lai Yang, a member of the Expert Committee of the China Chamber of Commerce, told reporters that this provides further policy support for the development of the leasing economy, which will help promote the consumption mode of "renting instead of buying" that conforms to the concept of circular economy to have greater development space and enter the lives of more consumers. However, as an emerging form of consumption, "renting instead of buying" also has some urgent issues that need to be regulated. Many consumers have reported encountering problems such as poor product quality, delayed delivery, and merchants deducting high deposits for various reasons. Some merchants have also encountered situations where consumers refuse to return goods. Regarding this, Lai Yang suggested that the platform should take on the main responsibility, establish clear rules for merchant access, establish credit management files, conduct detailed audits of merchants' qualifications, credit status, etc., and improve credit evaluation and dispute resolution mechanisms. Both leasing parties need to pay attention to credit, jointly maintain the industry ecology, and promote the healthy development of the industry. (New Society)
Edit:Luoyu Responsible editor:Wang Erdong
Source:workercn.cn
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