On the 13th, the China Performance Industry Association released the "2025 National Performance Market Briefing" (referred to as the "Report"), which stated that in 2025, the box office revenue of commercial performances (excluding entertainment venues) in China will reach 61.655 billion yuan (RMB), and large-scale commercial performances will directly drive transportation, accommodation, catering, tourism, and shopping consumption beyond box office revenue, exceeding 220 billion yuan. According to monitoring and research calculations by the ticketing information collection platform of the China Performance Industry Association, there will be 640400 commercial performances (excluding entertainment venues) nationwide in 2025, an increase of 6.58% compared to 2024; The box office revenue was 61.655 billion yuan, a year-on-year increase of 6.39%; The audience reached 194 million, a year-on-year increase of 4.22%. By 2025, there will be 3000 large-scale commercial performances with over 5000 people nationwide, a year-on-year increase of 12.7%. Concerts, music festivals, and other large-scale performances have become powerful engines for local cultural and tourism consumption. The "3-hour performance leverages the 72 hour consumption" model in various regions, fully activating the entire industry chain of "food, accommodation, transportation, tourism, shopping, and entertainment". According to data collection and research calculations by the association, the average driving coefficient of large-scale performances on other consumption is 1: 6.85. In 2025, large-scale commercial performances with more than 5000 people nationwide will directly drive transportation, accommodation, catering, tourism, and shopping consumption beyond box office revenue, exceeding 220 billion yuan. The report points out that by 2025, the national original stage plays will show a vigorous development trend, with significantly improved creative and production capabilities, and the market response in the field of original stage art will be impressive. In 2025, there will be 438700 performances in professional theaters, small theaters, and new spaces across the country, an increase of 7.3% compared to 2024. Excellent plays not only enhance the popularity of the domestic performance market, but also increase the international influence of excellent traditional Chinese culture. The report also shows that by 2025, there will be 198700 performances of large and medium-sized tourism performing arts projects nationwide, a year-on-year increase of 4.95%; The box office revenue was 17.442 billion yuan, a year-on-year increase of 6.43%. Tourism performing arts projects are constantly being optimized and upgraded, creating richer immersive experience scenes and interactive participation segments, allowing tourists and audiences to transition from "watching performances" to "becoming the protagonists of stories". (New Society)
Edit:Momo Responsible editor:Chen zhaozhao
Source:China News Service
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