How to tap into the potential of basic service consumption
2026-01-13
The Central Economic Work Conference proposed to "expand the supply of high-quality goods and services" and "unleash the potential of service consumption". Service consumption is an important support for improving people's livelihood and well-being, an important direction for optimizing and upgrading consumption structure, and an important endogenous driving force for promoting high-quality economic development. At present, China's service consumption is growing rapidly and has enormous potential, but there are still supply gaps in some areas. Developing service consumption and improving supply quality are key. The Opinions on Promoting High Quality Development of Service Consumption issued by the State Council propose to tap into the potential of basic consumption, stimulate the vitality of improved consumption, and cultivate and strengthen new types of consumption. Recently, reporters visited various regions to explore and cultivate new growth points for service consumption. ——Editor's note: Harbin, Heilongjiang Province - A new trick: Long queues form in front of the doors of time-honored restaurants. In the early morning of the Chinese Baroque historical and cultural protection block in Harbin, Heilongjiang Province, a long queue has already formed in front of the century old restaurant "Zhangbaopu". I came here early in the morning specifically to taste this steamed bun, "said Li Na, a tourist from Jilin, holding her phone and capturing the rising steam from the steamer. Just after 11 o'clock noon, there were over 40 dining tables on the two floors of the shop with no empty seats, and many customers were still waiting on the side. On the basis of inheritance, we constantly innovate, "said restaurant manager Wang Li. Baozi Shop not only retains classic fillings such as characteristic pork ribs and traditional three fresh ingredients, but also plans to launch more new varieties that meet the health needs of young people. The fireworks are not just lingering in an old brand. Walking deeper into the block, a combination of Chinese and Western architecture stands out - the facade is decorated with patterns such as grapevines, pomegranates, pine deer, etc., and the dark green lintel is inscribed with the words "Lao Dingfeng". Various traditional pastries are displayed in the glass cabinets inside the store, and when entering the courtyard, red bricks and green tiles attract tourists to stop and take photos. I was planning to buy some pastries, but I didn't expect there to be a hidden cave inside, which would be perfect for the elderly and children to rest and take photos, "said Mr. Zhang, a tourist. This time-honored pastry brand has transformed into a "reception room" that integrates pastry sales, cultural exhibitions, and other functions. It not only continues the traditional style, but also incorporates more elements that young people love, "said Cao Weiping, the head of Laodingfeng headquarters. Integration and innovation are the key to gathering popularity. ”Teng Jialiang, a staff member of the neighborhood management office, introduced. On the basis of protection and restoration, precise investment promotion has been carried out in the neighborhood, introducing more than 60 new and old merchants with matching tones, creating models such as "century old buildings+fast food" and "old brands+new scenes". During the New Year holiday, the Chinese Baroque Historical and Cultural Protection Block received a total of 198000 tourists. There is more than one old neighborhood like this. As night falls, the melodious sound of accordion can be heard from the Madier Craft Beer House in the historical and cultural district of Garden Street. Drinking craft beer, listening to small tunes, and looking at the old house, this feeling is really exciting, "Mr. Liu, who had just come over from work, said contentedly leaning back in his chair. Being able to hold onto classics and also becoming an internet celebrity. The old streets and alleys of Harbin are passionately telling stories of integration and rebirth. (Reporter Guo Xiaolong) Hangzhou, Zhejiang - Refined, sound and standardized domestic services. At 3 pm, Huang Xianhua, a domestic service attendant from Zhejiang Xialinghui Intelligent Health Technology Group Co., Ltd., arrived at the customer's home on time, cleaning, organizing, and cooking in an orderly manner. 20 years ago, Huang Xianhua and her husband came from their hometown in Anhui to Hangzhou, Zhejiang to work hard. "At that time, household services mainly involved doing basic cleaning work," she said. The content of domestic services is very different now. Take cleaning as an example, it's not just about cleaning and tidying up, but also about storing and organizing clothing, cleaning household appliances, furnishings, and soft furnishings, "said Huang Xianhua. Before each service, it's important to understand the specific needs of the customer. In the kitchen, Huang Xianhua is conducting a deep cleaning, following the principle of "from top to bottom, from inside out, clean first and then dirty", and conscientiously carrying out zone cleaning and detail processing. "These are all trained by the company, and each step has standardized standards. Not only can they clean the kitchen clean, but they can also reduce the customer's subsequent cleaning burden," Huang Xianhua explained while working. Aunt Huang, there are guests coming to our house for dinner tonight. Could you please prepare some home cooked dishes for dinner. ”Okay, no problem. How many guests do you usually like to eat and do you have any dietary restrictions? "After some communication and instructions, the customer walked out with peace of mind. Nowadays, yellow flowers can not only adjust dishes according to customers' tastes, but also pair with healthy meals according to different seasons. In Hangzhou, there are still many domestic service workers like Huang Xianhua who possess the "eighteen martial arts skills". Guo Yuchen, Vice Chairman of Xialinghui, introduced that consumers have higher requirements for standardized and refined services, and domestic services need to create a standardized system covering service processes, employee training, and quality control. The company has developed digital platforms such as the "Smart Maternal and Child Service Supervision Platform" and the "Housekeeping Integrity Service Mall". Consumers can view the health records, service evaluations, and other information of housekeeping service personnel online, and then place orders and evaluations. With the change of lifestyle, domestic services are further subdivided. For example, elderly people have the need for accompanying consultations and home bathing assistance, children have the need for bilingual early education and nutrition matching, and there are also niche needs such as home feeding cats... "Guo Yuchen introduced. Customers have more diverse needs and require more specialized and personalized high-quality services. ”Huang Xianhua said that she is preparing to take the skills improvement exam for domestic service workers and will obtain a long-term caregiver certificate this year. "With more skills, there is no pressure on oneself. With more skills mastered, there will be more opportunities." (Reporter Dou Hanyang) Changsha, Hunan - More at ease, childcare services embedded in the "15 minute life circle". At 7:30 am, Li Min, a resident of Huangdugang Community in Wangcheng District, Changsha, Hunan, walked into the community childcare center with her daughter in her arms. This daycare center has been transformed from an idle community building, equipped with a play area suitable for young children and independent sleeping rooms. The monthly childcare fee is 1980 yuan. ”Li Min gently stroked her daughter's hair and said, "Children can participate in a variety of activities, and parents can also feel at ease." In Wangcheng District, through the renovation of old residential areas and innovative use of community space, childcare services are embedded in residents' "15 minute living circle". The activity room is located on the first floor facing south, with good sunlight. The door is designed with rounded corners to prevent hand pinching, the socket is installed at a height of 1.5 meters or more, and the toys are disinfected every day... "The staff of the daycare center explained," This is not only a daycare center, but also a parenting station in the community. Parents can borrow picture books and attend parenting lectures when picking up and dropping off their children. "In Li Min's opinion, the peace of mind of community daycare services lies not only in the proximity, but also in the reliable quality. The teacher has professional vocational skills, and doctors from the Maternal and Child Health Hospital come regularly for health check ups, "Li Min pointed to the bulletin board on the wall and said. The government is also helping us train teachers. ”The person in charge of a childcare institution in Wangcheng District said, 'You can participate in two free infant teacher training sessions every year.' Changsha requires the design of new residential communities with a capacity of over 1200 households, and the construction of daycare centers specifically designed and built according to the standard of 10 childcare spaces per 1000 people. ”The relevant person in charge of Wangcheng District introduced, 'We will also accelerate the construction of district level childcare service centers and promote the integration of' medical education and health '.' Can we monitor in real time? '? ”This is a concern for many parents when consulting. In the childcare institutions in Wangcheng District, the cameras are fully covered and the videos are retained for 90 days. Parents can watch their children eat and play games on their phones. How to meet diverse needs and strive to make "early childhood education" benefit more families, Wangcheng District has been exploring the joint operation of childcare institutions and enterprises, encouraging kindergartens to open daycare classes to achieve integrated daycare, and utilizing idle space in party mass service centers to set up temporary daycare points. (New Society)
Edit:Luoyu Responsible editor:Wang Xiaojing
Source:people.cn
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