Building the "Buy in China" brand, promoting the "Export to China" brand, and enhancing the "Invest in China" brand... 2026 is the beginning year of the "15th Five Year Plan". The reporter learned from the National Business Work Conference held in Beijing on January 10-11 that the national business system will focus on eight aspects of work, including the in-depth implementation of the special action to boost consumption, in 2026. These eight aspects of work involve areas such as consumption, circulation, trade, foreign investment, aligning with international rules, outbound investment, multilateral and bilateral economic and trade cooperation, and risk prevention and resolution. Specifically, the "in-depth implementation of the special action to boost consumption" is the top priority, and efforts will be made to build the "Buy in China" brand. The national business system will accelerate the cultivation of new growth points in service consumption and unleash the potential of service consumption; Optimize the implementation of the policy of exchanging old for new consumer goods, and promote the expansion and upgrading of commodity consumption; Create an international consumption environment. Develop digital consumption, green consumption, and healthy consumption to stimulate the consumption vitality of the sinking market. Establishing a sound modern market and circulation system is an important lever for promoting the construction of a unified national market. The meeting proposed to strengthen institutional guarantees, optimize facility carriers, promote innovative development of the retail industry, improve the modern commercial circulation system, and deepen the construction of pilot cities. Promote the integration of domestic and foreign trade. China firmly responds to the uncertainty of the external environment with a high level of certainty in opening up to the outside world, deepens multilateral and bilateral economic and trade cooperation, and promotes win-win cooperation in multiple fields. The meeting proposed to promote innovative development in trade and establish the brand of "exporting to China". Optimize and upgrade goods trade, vigorously develop service trade, encourage service exports, innovate and develop digital trade and green trade, and promote the integration of trade and investment. In terms of attracting foreign investment, we will focus on shaping new advantages and polishing the "Invest in China" brand. The meeting proposed to expand the independent opening up of the service sector in an orderly manner, enhance the level of investment promotion, and improve the foreign investment service guarantee system. The meeting called for aligning with international high standard economic and trade rules and making greater efforts to promote the construction of an open highland. Fully and deeply implement the strategy of upgrading the pilot free trade zone, further improve the level of trade and investment liberalization and facilitation in Hainan Free Trade Port, enhance the quality and efficiency of the open platform, and host key exhibitions. With the acceleration of Chinese enterprises' "going global" pace, the meeting proposed to effectively implement foreign investment management and guide the rational and orderly cross-border layout of the production and supply chain. Improve the overseas comprehensive service system, deepen the "the Belt and Road" economic and trade cooperation, develop the Silk Road e-commerce, and strengthen overseas project supervision and risk prevention. The meeting also made arrangements for actively carrying out multilateral economic and trade cooperation, expanding and enriching the network of free trade zones, improving the foreign-related legal system, and enhancing export control and security review mechanisms. (New Society)