'Silver haired internet celebrity' breaks through the circle, full of positive energy
2026-01-12
Recently, the phenomenon of "silver haired internet celebrities" has become popular. Retired professors who popularize physics knowledge, grandmothers who make delicious food for their grandchildren in the Dabie Mountains, and grandfathers who share their mundane daily lives... Many elderly people use short video platforms to share their daily fun and entertainment, attracting many young people to come and watch, and creating an emotional resonance of "cross generation and same frequency" in the digital space. The rise of the phenomenon of "silver haired internet celebrities" is primarily due to the significant improvement in the overall digital abilities of the elderly and their ability to integrate into modern life with an open mind. As of June 2025, there are 161 million "silver haired netizens" aged 60 and above in China, which is equivalent to one in every two elderly people accessing digital life. For many elderly people, digital technology is no longer just a tool for daily life, but a new medium and platform for pursuing a better life. Under the guidance of this cognition, more elderly people gradually learn how to use technological levers to leverage their lives, thereby showcasing themselves and realizing their dreams. This phenomenon also marks a new stage for the elderly population to move from "adapting" to digital life to "building" digital life. If the most important thing in the previous stage was digital ability, then in the new stage, the most important thing is digital imagination. Elderly people, relying on their own knowledge and experience accumulation, constantly stimulate and cultivate their digital imagination and creativity, explore and try unusual pleasures of life, and capture exciting moments in the mundane, presenting them to young people in a more healing and direct way, allowing short video products to gather more popularity and traffic. In reality, young people face multiple pressures in a fast-paced life, while videos created by the elderly add a sense of humor by creating contrast, making people feel mentally happy and relaxed. More importantly, behind the humorous plot lies a universal love for children and grandchildren, which is also where it can truly touch people's hearts and gain recognition. At the same time, many videos also convey an optimistic and positive spirit, such as firmness and composure in the face of difficulties, openness and transparency in handling interpersonal relationships, etc., which have become important forces empowering young people. Of course, the opportunities and cultural atmosphere created by society also provide more opportunities for elderly people to express themselves and promote intergenerational communication. In recent years, the government has introduced relevant policies to address the difficulties faced by the elderly in using digital technology, and has promoted the development and innovation of age appropriate application products, providing technical support for the digital life of the silver haired generation. The support of these policies and technologies has activated various forces such as the government, enterprises, media, communities, and families, forming a favorable cultural atmosphere for elderly people to access the internet. The use of the internet by the elderly is no longer seen as an optional "mobile phone" activity, but as an important means to enrich their spiritual and cultural life, promote the development of the silver economy, and advance social civilization. With the vigorous development of the digital age, the value of silver hair resources should be fully explored and reflected. At present, China is actively building an elderly friendly society. How to use digital technology to promote the active participation of the elderly in social life and mobilize their enthusiasm is where we need to continue to make efforts. To achieve this, it requires joint efforts from all sectors of society. Policy support is crucial. Efforts should be made to address the difficulties and risks faced by the elderly in using digital technology, and to coordinate and support their participation in digital life from both top-level design and practical implementation, creating a better atmosphere for them to pursue a better life. Encourage enterprises to further optimize hardware and application interfaces from the technical side, develop more elderly friendly applications and terminals, guide elderly creators in content creation in a scientific way, and enhance the digital literacy of the elderly population. By organizing creative exchanges among the elderly, further forming a mutual aid network, and providing relevant technical guidance and consulting services, the platform's content is promoted to be more diverse and abundant. In addition, communities can actively organize collective cultural and entertainment activities, build interactive communication platforms for residents, and organize elderly volunteer service teams to provide them with convenient digital literacy education services. Of course, the support of the family also provides solid support for the elderly to encounter new things and enrich their spiritual and recreational life, thus obtaining spiritual support and drawing creative inspiration in a more intimate relationship network, creating conditions for bridging the intergenerational cognitive gap and seeking more emotional resonance. (New Society)
Edit:Luoyu Responsible editor:Wang Xiaojing
Source:GMW.cn
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