General Secretary Xi Jinping emphasized: "Deepening cultural exchanges and mutual learning, promoting Chinese culture to better enter the world." Empowering the dissemination of Chinese culture through digital technology is the rightful duty of promoting Chinese culture to better enter the world; It highlights the innovation of Chinese culture's external communication through digital technology, promotes the digital transformation and upgrading of Chinese culture's external communication, and is an important way to enhance the dissemination, attractiveness, and infectiousness of Chinese civilization. To promote Chinese culture as a global spiritual public good through the use of digital technology, and to better integrate Chinese culture into the world, we need to not only upgrade the dissemination of Chinese culture from "one-way expansion" to "emotional resonance", but also promote the value transition of Chinese culture to become a globally recognized "spiritual public good". In the process of promoting the deep integration of culture and technology, technologies such as big data, artificial intelligence, and cloud computing have further accelerated the construction process of the "Chinese Civilization Digital Gene Bank", gradually forming a quantifiable, correlated, and analytically processed civilization gene expression system, providing basic support for accurately interpreting the inherent characteristics and contemporary values of Chinese culture, effectively reshaping Chinese culture to better enter the new world pattern, and helping Chinese culture to confidently and openly enter the world stage. One is to use digital technology to shape Chinese culture and better share it with the world. Digital technology can transform the essence of Chinese culture into narrative language and experiential forms that can be widely recognized and understood by global audiences. The Palace Museum uses 3D scanning of cultural relics and virtual reality technology to allow global audiences to remotely witness the charm of precious cultural relics, while the Dunhuang Academy uses VR technology to restore the cave scenery. This type of practice, which is endowed with an immersive artistic experience, not only expands the coverage of dissemination, but also enhances the enthusiasm of the public to participate in the experience. Its core is to use digital means to encode and translate the genes of civilization, promote the revitalization of cultural resources, complete the transition from static protection to dynamic activation, promote the transformation of Chinese culture from "being seen" to "being shared", demonstrate the charm of the times of Chinese culture, and enhance the global recognition of Chinese culture. The second is to use digital technology to shape an innovative window for Chinese culture to better enter the world. Traditional cross-cultural communication relies on language translation, which can easily lead to the consumption of cultural connotations. Digital technology uses multimodal expression methods such as images, sounds, and animations to generate more intuitive and immersive cultural presentation styles. The National Museum of China, with its "Digital Cultural Relics" project, uses 3D modeling and augmented reality technology to stimulate the intrinsic vitality of cultural relics; CCTV's "If National Treasures Can Speak" uses animation and visual effects to turn the historical context behind the objects into a simple and understandable contemporary narrative. This type of "reconstruction" communication not only maintains cultural authenticity, but also significantly enhances its infectivity and dissemination effectiveness, reshaping a new window for Chinese culture to better enter the world. The third is to use digital technology to shape the precise dissemination of Chinese culture towards the world. Intelligent algorithm recommendation can more accurately detect audience needs and preferences, complete precise push and personalized settings. The "National Style Plan" implemented by Tiktok Platform adopts algorithm recommendation to accurately push the content of traditional culture to people with relevant interests and build a unique "National Style" cultural circle; The "Digital Great Wall" project launched by Tencent aims to analyze users' diverse cultural experiences and conduct knowledge analysis based on their different interests. Therefore, the shaping of Chinese culture towards the world through digital technology is not only reflected in the field of technology, but also in the precise dissemination from passive acceptance to active intervention, from cultural display to cultural experience. The continuous innovation of new carriers and forms of Chinese culture through digital technology, represented by big data, artificial intelligence, virtual reality, augmented reality, etc., is not a cold and numb tool, but a wing for deepening cultural exchange and mutual learning. Fully leveraging the advantages of digital technology and continuously innovating new carriers and forms for Chinese culture to better enter the world, not only can it promote a richer image of Chinese culture dissemination and achieve twice the result with half the effort, but it can also make the audience of Chinese culture more precise, forming a new ecology of global deep Chinese cultural identity and resonance on a larger scale. One is the new presentation of using digital technology to activate Chinese culture and better promote it to the world. The presentation of Chinese cultural resources is transforming from a static and tangible traditional form to a vivid digital form. Technologies such as high-precision scanning, 3D modeling, virtual reality, and augmented reality are driving the visual upgrade of Chinese culture towards the world, from static viewing to dynamic experience. The 'Digital Forbidden City' allows global audiences to stroll through the Forbidden City in the clouds and 'play' with rare porcelain up close; Digital Dunhuang "allows global audiences to" travel "to the former glory of Mogao Grottoes, immersing themselves in the millennium old charm of murals and sculptures. This "revitalized" new presentation has promoted the upgrading of Chinese culture at the visual level, effectively enhancing the sense of modernity and closeness in communication, and shaping a more dynamic and shared contemporary image of Chinese culture. The second is a new narrative that uses digital technology to activate Chinese culture and better promote it to the world. The globalization of Chinese culture is not a one-way transmission of one's own culture, but a two-way resonance between one's own culture and the culture of others. Digital intelligence technology can assist in establishing a three-dimensional communication network that integrates online and offline channels and transcends national borders. Through digital channels such as social media, short video platforms, and streaming services, selected cultural content can instantly reach hundreds of millions of users worldwide, thus constructing a narrative that goes beyond one-way transmission, making communication and mutual learning between self culture and other cultures more convenient and in-depth, and finding the greatest common denominator in the "empathetic interaction" between the two, promoting the transformation of Chinese culture from "one-way indoctrination" to a new narrative of "empathetic interaction" towards the world. The third is to use digital technology to activate Chinese culture and better express it to the world. The market competition of digital media is to some extent a competition for audience. Intelligent algorithm recommendation can accurately push Chinese stories to interested groups, achieve a silent infiltration of dissemination effect, and build a "global coverage and intelligent linkage" dissemination channel for Chinese culture to go global. By creating new formats such as online digital museums, cloud based cultural festivals, and metaverse national style blocks, these cultural and communication spaces that are not limited by physics allow international audiences to experience the unique charm of Chinese culture in an immersive manner, thereby shaping an open, inclusive, modern style, and profound Chinese cultural image. The use of digital technology to expand the new identity of Chinese culture has comprehensively enhanced the experience of popular culture, greatly enhanced the infectivity of cultural expression, and helped digital culture increasingly enter people's daily life world, steadily becoming an irreplaceable part. Digital intelligence technology is not just a result of technological progress, but also an important path to promote the "vivid" presentation of Chinese culture, which can continuously give new vitality to Chinese culture to better enter the world. Digital intelligence technology not only conforms to the new form of information dissemination and reception in the era of digital intelligence, but also drives a fundamental transformation in the production, dissemination, and reception of Chinese culture, realizing a cultural sharing context of "the ends of the earth are as close as neighbors", and expanding the new identity of Chinese culture to better go global. One is to expand the identification objects of Chinese culture towards the world through digital technology. Digital technology can reshape the presentation and dissemination mechanism of cultural resources, transforming the material and non-material elements of Chinese culture into a widely recognizable and cross contextual digital symbol system. To better promote Chinese culture to the world, it is necessary to build a multi-layered, dynamic, and open digital identity network, strengthen the overall recognition and identification of Chinese culture among global audiences, and establish a more systematic and influential Chinese cultural identity system in the globalized digital space. Technological means such as artificial intelligence, augmented reality, and multidimensional data modeling can significantly enhance the visual expression ability, narrative dimension, and emotional penetration of cultural identity objects, shaping a Chinese cultural identity object system with stronger adaptability and infectivity in cross-cultural communication. The second is to use digital technology to expand the image of Chinese culture and better promote it to the world. The Chinese cultural identity is gradually evolving from a static, singular, and rigid traditional image to a dynamic, three-dimensional, and interpretable digital cultural expression image. Chinese culture relies on artificial intelligence, virtual imaging, and multimodal perception technology, and its visual and symbolic presentation can break through the constraints of traditional media, achieving multidimensional integration and dynamic development. Digital technology not only enhances the visual accuracy and artistic appeal of cultural symbols, but also builds immersive and interactive narrative contexts to enhance the global audience's intuitive understanding and emotional resonance of Chinese culture, greatly enhancing the modernity, closeness, and recognition of Chinese cultural images, and creating a more inclusive and shared Chinese cultural identity system. The third is to expand the symbolic image of Chinese culture towards the world through digital technology. Numerical intelligence technology can not only visualize and contextualize the essence of excellent traditional Chinese culture such as "the world is for all", "unity of heaven and man", and "great harmony of the world", but also transform abstract cultural interests into perceptible and resonant digital experiences through emotional calculation and narrative algorithms, thereby enhancing the recognition and identification of Chinese cultural identity images at the international level, so that they are no longer limited to the superficial transmission of physical symbols, but go deep into the level of value understanding and meaning sharing. Digital technology plays an important role in image translation and meaning activation here, promoting the transformation of Chinese culture from being "gazed upon" to being "understood", and building a Chinese cultural identity image system with profound spiritual influence and contemporary value significance. Authors: Chen Fulong (Professor at the School of Marxism, Jiangxi Normal University), Li Xin (Researcher at the Jiangxi New Era Civilization Practice Research Center, Jiangxi Normal University)