Building a win-win ecosystem is a must answer question for platform economy
2026-01-08
The platform economy has deeply integrated into the daily lives of the people, serving as the employment choice for millions of workers and an indispensable force in promoting economic growth. It includes delivery riders who come and go in the wind and rain, ride hailing drivers waiting for passengers at the entrance of residential areas, live streamers who are active in front of screens, fruits and vegetables that can be delivered with just a click of the screen, and door-to-door cleaning services that can be arranged with just one click. When an economic form is related to the lives of thousands of households and the work of millions of people, its development cannot be simply judged by how much money the enterprise earns or how large it achieves, but must consider its overall social benefits. In recent years, the Central Economic Work Conference has repeatedly focused on the platform economy, from "supporting platform enterprises to demonstrate their skills in leading development, creating employment, and international competition", to "promoting the healthy development of the platform economy", and then to clearly stating "promoting the win-win development of platform enterprises, platform operators, and workers". The changes in policy statements have clearly conveyed the requirement for platform enterprises to combine their own development with meeting the aspirations of the people for a better life. This is not only a policy orientation, but also a new mission for the platform economy. The ultimate goal of high-quality development is the happiness and well-being of the people. After solving their own survival and meeting the basic market needs, platform enterprises must inevitably move towards higher levels of development. Only by deeply integrating social responsibility into business models and better safeguarding the legitimate rights and interests of workers and platform operators, can platform enterprises gain sustainable development momentum and social recognition. To encourage and regulate the healthy development of platform economy, China is gradually improving its support system. The pilot program for occupational injury protection jointly launched by the Ministry of Human Resources and Social Security and other departments continues to expand, and more platform workers are included in the protection network. The Opinions of the State Administration of Market Supervision on Guiding the Online Trading Platform to Play a Positive Role in Traffic and Supporting the Development of Small and Medium sized Micro business Entities, the Basic Requirements for the Service Management of the Takeaway Platform, the Rules of Conduct for Internet Platform Price and other policies have been issued successively, pointing directly to the pain points such as high traffic, "ghost takeaway", opaque price, and non-standard promotion, aiming to build a more fair and high-quality labor environment, business environment, and consumption environment. The policy orientation is being transformed into practical actions by enterprises. Meituan announced that it will provide social security payment subsidies for riders nationwide, and Taobao flash purchases have also opened similar applications in multiple cities. After the platform subsidy, riders with a monthly income of over 10000 yuan only need to pay a few hundred yuan in pension insurance each month. This seemingly small investment reflects that the platform and workers are moving from short-term labor cooperation to a partnership with long-term care and shared development achievements. At the same time, platform companies are actively launching various support programs. For example, Pinduoduo provides regular flow support for agricultural products businesses, Kwai provides exclusive flow coupons for new small businesses, effectively converts the flow resources of the platform into order growth for operators, and reduces their operating costs from key links. The pressure on business owners is reduced, and the enthusiasm and space for entrepreneurship can only be released; Only when workers feel at ease can the quality and stability of services be improved; Only when the rights and interests of consumers are well protected can the trust and vitality of the market grow. Only in this way can the development of the platform economy enter a new stage of win-win for operators, workers, consumers, and platforms. The role of the platform economy is constantly deepening, from pioneers leading innovation, to receivers of stable employment, and now to the highly anticipated promoters of "win-win development". Its new journey is to unite workers with more comprehensive guarantees, motivate operators with more standardized order, and ultimately give back to consumers with better and more reliable services. This road not only leads to the long-term success of platform enterprises themselves, but also to a more fair, warm, and high-quality life for millions of people. (New Society)
Edit:Luoyu Responsible editor:Jiajia
Source:ECONOMIC DAILY
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