Economy

Efforts are being made to upgrade foreign trade enterprises in multiple dimensions with the word 'new'

2026-01-08   

At the beginning of the new year, the new production line of Yadea Vietnam factory was put into use and began intensive production; Jiangsu Red Bean, relying on the "Three Crosses" strategy, has achieved a good start with overseas orders; Dongguan Jingnuo has entered the sub segment of the "pet economy" and opened up new blue oceans with new categories... At the beginning of the year, foreign trade enterprises have been racing against time, innovating in layout, format, and products, forging new competitiveness in the global market with an "accelerated running" attitude. At the beginning of 2026, Yadea Group Vietnam officially opened a new factory and assembled batches of new products for production. In recent days, multiple container trucks loaded with electric motorcycles have been sent to neighboring countries and regions in the finished goods warehouse of Yadea Vietnam's Beijiang base. Part of the production capacity of the new base will be targeted towards the ASEAN market, "said Liu Jia, General Manager of Yadea Vietnam. This overseas layout is not an isolated case. In recent days, Wu Tianwen, Chairman of Dongguan Jingnuo Environmental Technology Co., Ltd., has been particularly busy. Abroad, the new factories built in Vietnam need to be put on track as soon as possible; Domestically, the new factory in Dongguan should also be constructed and put into operation as soon as possible. We have sufficient domestic and international production capacity to cope with external uncertainties, and can flexibly respond and calmly layout no matter how the situation changes. ”Wu Tianwen said. The transition from simply "product going global" to "production capacity and ecological landing" is seen as an upgrade of China's foreign trade model. Gao Shiwang, spokesperson for the China Chamber of Commerce for Import and Export of Machinery and Electrical Products, told reporters that compared to the trade export of "selling products", the integrated trade and investment model drives the export of technology, standards, and services through investment, while also driving the export of capital goods and intermediate goods such as equipment and components, enhancing the systematic coordination and linkage of technology, brand, manufacturing, and services. This helps to form regional industrial chains, consolidate supply chain resilience, reduce the negative impact of external anti globalization trends on exports, and enhance the added value and pricing power of Chinese enterprises' products. ”Gao Shiwang said that this is a strategic upgrade of China's foreign trade towards simultaneous improvement in quantity and quality, and it is also the only way to build a strong trading nation. In fact, this is also an important direction for the innovative development of China's foreign trade in the future. The Central Economic Work Conference clarified the direction of "promoting trade and investment integration" when deploying work for 2026, and encouraged overseas enterprises to integrate more solidly into the local market. At the same time, driving new business models and formats with digital technology opens up another incremental space for enterprises. Since the beginning of the year, Jiangsu Red Bean Foreign Trade Co., Ltd. has received frequent good news in overseas orders, ushering in a "good start". Currently, the signed amount has increased by over 91% year-on-year. The person in charge of Jiangsu Hongdou Foreign Trade Co., Ltd. introduced that "we are implementing the 'three cross' development strategy of' cross-border e-commerce, cross-border factory building, and cross-border branding ', and are making comprehensive efforts with significant results.' In the field of cross-border e-commerce, we have built a multi platform and multi site operation system, and relied on the data center to achieve intelligent product selection and order turnover prediction, greatly improving order conversion efficiency; In terms of cross-border factory operations, with the Cambodian factory as the main battlefield, actively layout production bases in Vietnam, Bangladesh, Egypt, etc., and optimize the global supply chain layout; In terms of cross-border brand construction, while deepening cooperation with internationally renowned brands, we are fully committed to building our own brand matrix and cultivating our own brands such as HOdo Sports, HOdo Home, Lifein, etc. Through differentiation and popular marketing strategies, we are accelerating the brand's overseas expansion. If Red Bean's "Three Crosses" strategy demonstrates a systematic overseas expansion layout, other companies are cutting into new markets through segmented fields. In the exhibition hall of Jingnuo, purifiers with cat and dog patterns are particularly prominent, and the company has begun to focus on segmented categories based on the "pet economy". We are seizing the segmented market and actively exploring new products. We are doing OEM in the competition track and independent brands in the segmented track, "said Wu Tianwen. With the support of new production capacity and new products, we look forward to achieving a double harvest of revenue and profit in 2026. The innovative practices of individual enterprises cannot be separated from the precise guidance and strong support of macro policies. The "15th Five Year Plan" proposes to "promote innovative development of trade" and will focus on promoting market diversification, supporting the development of new formats and models such as cross-border e-commerce, and innovating the development of digital trade. The relevant measures are accelerating their implementation. In recent times, the Ministry of Commerce, General Administration of Customs, State Administration of Foreign Exchange and other departments have issued a series of policy measures to support the development of foreign trade, with a focus on reducing enterprise costs, improving trade facilitation, supporting the development of new business models, and strengthening risk protection. Gao Shiwang believes that with strong policy support, China's complete industrial supporting facilities and efficient supply system are forming a synergy, which will continue to stimulate the endogenous driving force of enterprises to explore international markets. From optimizing global investment layout to innovating market development models, more Chinese companies will open up new opportunities overseas through proactive and diversified strategies. The trend of "rejuvenation" is not just about the beginning. This "acceleration run" that began at the beginning of the year not only concerns the annual performance of enterprises, but also foreshadows the profound evolution of China's role in the new global trade pattern. (New Society)

Edit:He Chuanning Responsible editor:Su Suiyue

Source:Economic Information Daily

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