Liu Baohua rose, because my second uncle's name is Liu Baohua "" He looks like a flower "- According to recent upstream news reports, Yunnan Academy of Agricultural Sciences publicly solicited names for a new variety of rose developed on social media, and a comment from a netizen in the comment section became popular, receiving over 240000 likes. The R&D team then launched a voting activity, and "Baohua" rose was selected with a leading margin of votes. Recently, there was good news that the "Baohua" rose has successfully passed the preliminary review of the National Forestry and Grassland Administration and is expected to be launched as early as August 2026. Netizens have joked about this, "Now 'Baohua' can be 'famous in the history of flowers'!" So, why can a seemingly ordinary naming campaign evolve into a popular science dissemination that goes viral? What are the similarities and differences compared to similar activities in the past? In fact, the form of public name solicitation has a long history, and one of the commonalities of such activities is to stimulate co creation and enhance participation, allowing positive energy to resonate with high traffic on the same frequency. From road names to animal names, and even to the names of mascots, there have been numerous public naming campaigns that have attracted attention in recent years. I also participated in an activity to name the "Smiling Angel" finless porpoise. At that time, netizens gave the finless porpoise unique names such as "Hanbao," "Smurfs," and "Hanmingzhu." After flipping through the comments section, I even voted for "Hanmingzhu. Compared with other naming campaigns, the password for this rose naming "out of the circle" may stem from its ordinary fireworks that touch people's hearts - there are stories of ordinary people, simple emotional expressions, and spontaneous interaction and dissemination. The stories of ordinary people carry a sense of familiarity and often resonate more. Just as in recent years' college graduation ceremonies, cafeteria uncles, dormitory management aunties, and security guards have been invited to give speeches on stage, with heartwarming instructions of "eat well" and "sleep well" hitting the softest part of students' hearts. This kind of story, like the "Baohua" rose, although there is no lofty issue, there are real individuals behind it, and they also carry the ordinary memories of countless ordinary workers, which is even more comforting to people's hearts. Such dissemination that breaks stereotypes and serious contexts can be seen as a new paradigm of replacing grand narratives with small incisions. Meanwhile, observable and perceptible emotional symbols often convey warm emotional values. What touches people's hearts may not be a simple flower or a place name, but the connection between objects and people, represented by visual, gustatory, and tactile metaphors. As a netizen wrote in a comment, the reason why "Baohua" roses make people's noses sour is because they remind people of their own loved ones, and the images of grandparents, fathers, and mothers cannot help but come to mind. "Seeing flowers is like seeing people around you. And what enables information to spread from point to surface and achieve "breaking circles" is the secondary creation and real-time interaction carried out by netizens through media. Unlike previous one-way solicitation activities conducted through email, phone, websites, and other channels, the comments related to "Baohua" roses have been accompanied by repeated likes and comments from netizens from their appearance to their popularity. From related bullet comments or messages, some people found emotional resonance, while others burst out laughing at the innovative meme of "talented players" and spontaneously forwarded it to friends, forming a common social topic between them. Behind the selection of "Baohua" roses, there are layers of professional scrutiny from the research team. They did not blindly follow traffic, but actively selected the selected names, finding those with both emotional depth and naming conventions. This also enlightens us that truly sustainable disruptive communication requires both openness and professionalism. It is reported that the research team has planned to launch a new variety naming campaign named after elders and female heroes. In the future, we look forward to more information dissemination infused with smoke and fire, and to more "treasures" taking root and growing in the soil of the times. (New Society)