Entering winter, ice and snow sports are experiencing a resurgence in popularity across the country. Since the 2022 Beijing Winter Olympics, "going on ice and snow" has become a favorite of many people. On social media platforms, "seasonal friendship" and "cost-effectiveness" have also become high-frequency terms associated with ice and snow sports. These discussions are down-to-earth and closely related to daily life, reflecting a more rational and pragmatic consumer mindset among the general public. Some ice and snow sports enthusiasts have developed the method of "buying leftover tickets": one party transfers the unused all day ski resort tickets, and the other party recovers them at a relatively favorable price, with both parties benefiting. In addition, some people have organized "skiing groups" to share coaches and meals; Some people are still "squatting" on second-hand platforms, buying almost brand new snowboard and snow clothing... Ice and snow sports have certain equipment and venue thresholds, which are the basis for ensuring sports effectiveness and personal safety. Many ice and snow enthusiasts use various platforms to enjoy the joy of ice and snow in a more economical and practical way, which precisely shows that as ice and snow sports move towards a new stage of popularization and daily use, more needs need to be seen. This tests the business acumen of practitioners in the ice and snow industry. From the perspective of time and space, China's ice and snow sports are no longer limited by the geographical and psychological boundaries of "Shanhaiguan". They have expanded from traditional advantageous regions such as Northeast and North China to the whole country, forming a development pattern of multi-point blooming and distinctive characteristics. In the resource rich northern region, ice and snow sports have embarked on an upgraded path, moving towards deep cultivation of quality and integration of multiple gameplay and formats; In the southern regions with less snow, indoor ski resorts (real snow) are growing rapidly, and the "big refrigerators" in urban areas or suburbs are almost year-round, meeting the needs of ordinary people to experience skiing nearby. Simulated skiing machines, dry snow blankets and other products have entered communities, shopping malls, and campuses, further lowering the threshold for participation and truly integrating ice and snow sports into daily life. The Research Report on the Development of China's Ice and Snow Industry (2025) shows that the scale of China's ice and snow industry will exceed one trillion yuan by 2025. Leading enterprises in ice and snow manufacturing lead technological breakthroughs and large-scale production, while small and medium-sized enterprises demonstrate vitality in segmented fields, integrating new consumption scenarios such as "ice and snow+special trains", "ice and snow+hot springs", and "ice and snow+health care". The surging new driving force of the ice and snow economy is constantly transformed into the "thermal power" needed for development. But we must also be aware that there are still shortcomings in the current ice and snow sports environment, such as incomplete infrastructure in some ski resorts, a gap between service quality and public expectations, and improvements in the experience of accommodation, shopping, and other aspects; The development of ice and snow sports areas is uneven, and some emerging destinations are limited by transportation and accommodation conditions, which cannot effectively meet the rapidly growing demand. The growing interest of the people in ice and snow sports requires the joint support and care of all parties to promote the stable and far-reaching development of ice and snow sports and related industries. The venue and accommodation suppliers need to further study preferential measures, find a new balance point between costs and benefits, and make every effort to benefit the people; The manufacturing industry should also continue to anchor high-end and intelligent directions, upgrade and upgrade the supply of ice and snow sports equipment, and make the prices more affordable, so that more people have the conditions to access ice and snow and fall in love with sports. (New Society)